YINJISPACEusemediaprofessional’suniqueperspective,trytoexploretheessenceoflifebehindthedesignworks.
Istheproduct,istheartwork,isalsoaspaceartmuseum.ItaliandesignbrandMutinahasitsfirstindependentstoreinChina,whichwascreatedbyModenoinJiaxing,Zhejiangprovince.Integratenaturalelementsintocontemporarydesigntoarousepeople'ssympathywithnature.Breaktheboundary,inthecontinuousoverthrowandreconstruction,withadifferentwaytoexpressceramic,ceramicmaterialsandpromotetheintegrationofartspace.
“Observingnatureisveryimportanttomycreation.”.ThepresentationofMonodesign,insteadofthetraditionalceramicsalesshow,butextremelyinclusive,throughtheartcuratorialformdisplayworks,usingthenaturalcharacteristicsofthespace,skillfullycombineproducts,makeitapartofthespace.Letthevisitorwalkin,feelcomfortableandrelaxedspaceatmosphere,understandthedesignconceptofthebrand.
Rebranding:thefieldofperception
Basedontheconceptofnatureandlightandshadow,theMoyedesignchangestheoriginalplainandinferiorspaceform,excavatestheoriginalspacecharacteristics,andexpressesitwithrationalandrestraineddesign.Reshapethefacadetopresentthetextureofthebrand.
Byrearrangingthecircuitousrouteofthesite,itenrichestheinterestofthetourbyheightdifference,andtransitsthenoiseoftheoutsideworldtoreachtheInnerNinhHoa.Withthelanguageofminimalismandrestraint,throughasideofstillwaterandviewingplatformtoformalookateachother,aninstanttobuildaspaceoftranquilityandease.
Thetextureofhandmadeceramicsshowsthebeautyofprimitiveandnature.Whetheritisthecraftsmen'sspiritoftenaciouscreation,orthesimpleandquietinspirationfield,allbecomethebrandconceptthatwewanttoconvey.
Designadherestothenaturaltextureoftheunifiedmaterialdecorativeexternalsee,throughthedelicateperceptionoftexture,conveytheresonanceofbeautyandart.
Usetheoff-axisdoortoextendtheindoorandoutdoor,openthespaceexperienceofreturningtosimplicity.Celosia,appearinghere,actsasaguide,bringinglightandshadowintotheroomwiththevisitors.
NaturalAesthetics:amuseumofLightandshadow
Letthenaturallightandshadowflowintheroom,creatingtheaestheticsoftime.Letpeoplerelaxtowalkinit,Feeltheshadowandlight,orderandfreedom.
Lightandshadowcaressedeverypartofthefieldovertime.Makeheremorevividvitalityandeternalbeauty.
ThemeetingplaceofShadowandlight,byextendingthebuildingfaade,isintegratedintothe9mlongintegratedglassgiantscreen,allowingthenatureandlightandshadowoftheoutsidetopermeatetheinterior.
BasedontheconceptofMutinanaturalfusion,thisspaceisalsodesignedwithafocusontherelationshipbetweenmanandnature.Thelongwindowgivesapanoramicviewoftheplantsandthefourseasons,whileextendingthespace'ssenseofpermeabilityandbreathing.
“FORMfollowsTHOUGHT”,themodeofthinkingdeterminestheFORMofexpression.Orlinear,modular,geometricsense,three-dimensionalandotherrationalwaystoprovidedesignerswithinfiniteperceptualcreativespace.
Designinthewarmandpeacefulspaceonthebackground,low-keyandrestrainedintotheproductdisplay,sothatitsnaturalstatepresentedtothecustomer,withthecooperationofLight,spacepresentsachangingattitude,butalsoletthetracesoftimehavepassed,inthetextureofconcretetexturesothatgentleandroughtofindabettercombination,creatingacalm,relaxingsenseofrelaxation.
Intheuseofpoeticmaterials,theproductitselfisapieceofindoordecorativeart,fortheconstructionofspaceinterest,color,vitality.
Restorethetruesense:rationalconstructionofthefield
Makethesecondskinofthespace.”-theartistdesignsandthinksaboutthesize,textureandmaterialcompositionofthetiles,makingthemapproachableandapplicabletothespace.
Designeliminatesthesenseofspatialboundaries,whichtriggersnewbehaviorsintheclient.Toartisticcuratorialform,showingauniqueexhibitionhallatmosphere.Hangingonthewallwithalighthanginglineproducts,asthegeneraldisplayofartpaintings,peoplefreetowalk,Gaze,watch,read.
Theindoordoesnothavethesuperfluouswallblock,accommodatestheabundantwalkingspace.Thenakedandunadornedcolumnsofthebuildingrestorethemostauthenticandnaturalcolorsofthematerials,showingthenaturaltemperatureandtexture,butalsoletthetimelefttraces.Ceramicworksarelaidoutinthespacewithoutrevealingtraces,“Blending”intothespace.Designisnotanadjuncttospace,butanenablerthatservesit.
Repeattherhythm,theextremetotheseamlines,theconstructionofmovingvisualorder,whileconveyingthebrandmeticulouscraftsmanship.Designerswanttoshowproductsmorehiddenscene,focusontheprovisionoffunctionalservices,likeaworkofart,butcanpenetratethesubtleperceptionoftheguests.
ThebarmaterialinthespaceselectedFringeseriesproducts,twowidth-spacedparallellines,engravedonthebarsurface,formingabrick-likestructure.Thedifferentparallellinesaresketchedbycontrastingepoxycaulkingagent.Throughthesimplechangeoflinecolorandsize,theyfreelyformmanykindsofjointlesspatterns,whichbringvisitorsastrongsenseoforder.
JustliketheoriginalintentionofMutinabrand:tobreakthetraditionalunderstandinganduseofceramics,exploreandtapthepotentialofceramics.Inthedesignoftheexhibitionhall,Monodesignalsobreaksawayfromthenormalframeoftheproductsaleshall,andinsteadrefinesthebrandtone,focusingonthenaturalrhythmandexcellenttextureofthespace,leadtheviewertoimmerseinadeepexperienceaboutspaceart,deeplyfeeltheperfectintegrationofceramicartandmodernspaceaesthetics.