2、4CHARTSSPONSORARTICLEWalmartMarketplace5HowDudeWipesisleveragingWalmartMarketplace&WalmartFulfillmentServicestodisruptthebath-tissueindustryShareofTop1000vsNext1000retailers*sellingonanymarketplace,2022-20234ShareofTop1000vsNext1000retailers*sellingonAmazon,2022-2
3、0238Fastestgrowingglobalmarketplaces8FastestgrowingRussianmarketplacesbyGMV9FastestgrowingUSmarketplacesbyGMV9HowoftendoyoubuyfrommarketplacessuchasAmazon,eBayandEtsy11Whichofthefollowingdescribesyourexperienceswithmarketplacesoverthepastyear12Didyouface
4、anychallengeswithyourmarketplaceshoppingexperiencesoverthepastyear13Howhaveyourmarketplacebuyingbehaviorandperceptionschangedoverthepastyear14Howdoyouanticipateyourbuyingbehavioronmarketplaceschangingfromlastyear15Onamarketplace,wouldyoubuyfrombrandsorsel
5、lersthatyouveneverheardof17Haveyoueverpurchasedaproductdirectlyfromasellerswebsiteafterfindingtheirproductsonamarketplace18Whichofthefollowinginfluencesyoutomakeapurchasefromamarketplaceversusgoingdirectlytoaretailerssite19Whichofthefollowingareconcer
7、aimingthetopfivespotsremainedunchangedfrom2023,withNo.1Taobaotoppingthecompetition,followedbyTmallandA.Butthatisjustthetipofaniceberg.InitsGlobalOnlineMarketplacesDatabase,DigitalCommerce360ranksthe100largestsuchsitesbythird-partygrossmerchandisevalue(GMV).
8、Third-partyGMVisthevalueofallmerchandiseonthemarketplacethatthemarketplaceitselfdoesnotsupply.Lookbeyondthetop-rankedleadersinthe2024rankings,andyouwillseenoteworthymovementsamongsomekeynames.Forinstance,Argentina-basedMercadoLibreInc.jumpedpastJapansRakutenI
9、chibatotaketheNo.7spot.Meanwhile,consumer-to-consumermarketplaceOfferUpdroppedtwospotsfromlastyeartoNo.12,fallingbehindtheSingapore-basedLazadaGroup(No.10)andSouthKoreangiantCoupang(No.11).Then,inthemid-teens,oneoftheyearsmostsignificantgrowthstoriesshowsupinRuss
10、iasOzon(No.13),whichsatatNo.19in2023.Thepuremarketplacesthird-partyGMVgrew110.3%,accordingtoDigitalCommerce360sanalysis.Inaddition,twoothernow-famousup-and-comerswithoriginsinChinajointhisyearsrankings.TheMassMerchantTemuranksOVERVIEWTHESTATEOFGLOBALONLINEMARKE
12、.TotalGMVreferstotheworthofbothfirst-partyandthird-partyproducts,meaningmerchandisethemarketplaceoperatorsellsitselfpluswhatothersellerslistonthemarketplacesite.Puremarketplaces(suchaseBay)onlysellthird-partymerchandise,whereashybridmarketplaces(suchasAmazon)sell
13、bothfirst-andthird-partymerchandise.Asaresult,puremarketplacesonlyhave3PGMV.InNorthAmerica,Amazonmaintaineditsdominance,evenascompetitorsWalmartandeBaykeptpaceinkeycategories.However,marketplaceparticipationoverallbyTop1000retailersdroppedto56.0%in2023from58.0%in
14、2022.TheTop1000isDigitalCommerce360sdatabaserankingthelargestonlineretailersinNorthAmericabasedontheirannualecommercesales.AmazonlostthelargestshareofTop1000merchantslastyear,keeping51.3%ofthemin2023afterclaiming54.0%in2022.AteBay,thelosswasslimmer,withth
15、esitedroppingto17.1%participationin2023from17.4%in2022.Inthemeantime,WalmartMarketplacedisplayedresilience,keepingitsshareflatyearoveryearat14.3%.OVERVIEWSHAREOFTOP1000VS.NEXT1000RETAILERS*SELLINGONANYMARKETPLACE,2022-2023%ofretailersSource:DigitalCommerce360*Captur
16、esTop2000retailerswithtwoyearsofdataonthesemetricsTop100050%60%30%40%20%58.0%59.5%Next1000202356.0%56.7%2022SHAREOFTOP1000VS.NEXT1000RETAILERS*SELLINGONAMAZON,2022-2023YEARTOP1000NEXT1000202351.3%52.1%202254.0%56.2%Source:DigitalCommerce360*CapturesTop2000retailerswitht
17、woyearsofdataonthesemetrics.SPONSOREDARTICLEHOWDUDEWIPESISLEVERAGINGWALMARTMARKETPLACE&WALMARTFULFILLMENTSERVICESTODISRUPTTHEBATH-TISSUEINDUSTRY2.Offeringtwo-dayshippingacrosstheUSwithWFSOpportunityWithjustoneshippinglocationinChicagoandlimitedstaff,DudeWipesstr
18、uggledtodeliverfast,nationwideorderstocustomerswhiletryingtoscaletheirbusiness.SolutionTheteambeganleveragingWalmartsfulfillmentprograminNovemberof2022,andhassincefreeduptimeandresourcesbyallowingWFStostore,pick,pack,andshipitemsacrosstheUSwithin2days.*3.Lea
19、ningintocustomizedinventoryrecommendationsOpportunityTheteamwantedtoimprovethecustomerexperienceduetothelackofinventory-levelvisibilitywhenworkingwithpreviouswarehousepartners.Ifanout-of-stockitemwaspurchased,theyhadtocanceltheorder.SolutionUsingmachine-learning-ba
20、sedinsights,WFSmanagesDudeWipesinventorylevelsandprovidesrecommendationsforwhentheteamshouldsendinadditionalitems.Itemsareautomaticallyde-listeduntilstockisavailable.KEYTAKEAWAYLetWFStakeshippingandlogisticsmanagementoffyourhands,soyoucanfocusontestingoutyou
21、rproductsandgrowingyourbusinessonWalmartMarketplace.Whenfourcollegefriendsstartedalineofflushablecleansingwipesformen,theydidntexpecthowquicklyitdtakeofforgrowthroughonlinesaleschannels,includingWalmartMarketplace.Inrecentyears,Whasseenanaverageof38million
22、searchimpressionsforproductsinthePersonalCarecategoryperday,*soitsnosurprisetoustheyveseensomebigwins!ThechallengeShippingtheirownorderstooktimeawayfromeffortstoamplifytheirbusiness.So,theylookedtoWalmartFulfillmentServices(WFS).ReadontolearnhowDUDEWipes
23、hasscaledfromtheirapartmentfloortoWalmartswebsiteandstores(and,withhelpfromWFS,isntslowingtheirrollanytimesoon).THESTRATEGY1.MakingWalmartMarketplacetheirtestingplaygroundOpportunityBecauseDudeWipesisauniqueproductinthemarket,theteamlackedinsightsintothetypes
24、ofpersonalcareproductsandpricepointsthatwouldresonatewiththeirdemographic.Thiswasespeciallyimportantastheybegantoexpandtheirassortment.SolutionByviewingWalmartMarketplaceastheir“innovationlab,”theDudeWipesteamhasbeenabletoexperimentwithnewproducts,trydifferent
25、typesofpacksizes,and,ultimately,understandwhattheircustomerwants.*Walmartfirst-partydata,Jan.28,2023Oct.21,2023.*Non-peak.Someheavy&bulkyitemsexcluded.Onlystandardshippingisavailableinnon-contiguousstatesofAlaskaandHawaii.RETAILCOMMERCE360GLOBALLEADERSWithsomuchecommerce
26、activityandsomanyofthetop-performingonlineretailerssellingonmarketplaces,itseasytoseewhythespaceisattractingnewcompetitorswhowanttoclaimsharesoftherevenue.Internationally,someofthefastestgrowingsuccessstoriescamefromRussia,SoutheastAsia,TurkeyandArgentina.Ri
27、singupthroughtherankingsin2023,RussiasOzongrew110%yearoveryearthankstofavorableconditionsthatallowedittogrowinitshomecountry,aswellasChina.Withinoneyear,thecompanyrosefromNo.19intheTop100toNo.13.Meanwhile,SheinGroup,whichasofpublicationtimewasreportedly
28、workingonitspublicofferinginLondon,grew40.7%yearoveryear.ThatwasgoodenoughforthepuremarketplacetodebutatNo.83inthe2023rankings.Elsewhere,Hepsiburada(31.0%growth)inTurkey,MercadoLibre(29.9%growth)inArgentinaandFlipkart(20.1%growth)inIndiaalsoimprovedintheglobalranki
30、edJuly2024.RUSSIANLEADERSOzonwasnotaloneasaRussianmarketplaceinthisyearsTop100.JustbehinditatNo.21wastheMassMerchantmarketplaceWildberries,whichhad$29.67billionintotalGMVin2023,up7.5%from2022.TheApparel&AccessoriesmarketplaceLamodaappeareddownthelistatNo.66
31、with3.3%year-over-yeargrowth,reaching$965.84millionintotalGMVfortheyear.U.S.LEADERSIntheUnitedStates,2023slistoffastestgrowersincludessomefamiliarnamesbutalsooneofthemostprominentdisruptors.AtNo.18,Temu,whichisownedbyChina-basedPDDHoldings,grew4,901.7%in2023.Tem
32、usrateofgrowthwasanorderofmagnitudebeyondothertopperformers,butmadepossiblebythecombinationofitsyouth(foundedin2022)andambitiousexpansion.FASTESTGROWINGGLOBALMARKETPLACESMARKETPLACE2023RANKTYPECOUNTRYGROWTHOzon13HybridRussia110.3%SheinGroupLtd.83HybridSingapore40.7%He
34、hecompanylaunchedamarketingblitzintheU.S.overthepastyear.Infact,J.P.MorganestimatesTemuwillspend$3billiononmarketingin2024alone.ThecompanyhasalreadyspentmillionsofdollarsonSuperBowlads,andthecampaignsappeartobepayingoff.Marchpollingfromtheresearchorganiza
35、tionYouGovfoundthat88%ofAmericanssurveyedhadheardofTemu.Downtherankings,NuulyThrift(No.98)hit125.4%growthyearoveryear.However,theUrbanOutfitters-ownedbrandhassincedoubleddownonitssubscriptionrentalbusiness,retiringtheThriftpartofitswebsite.Meanwhile,alsointhetop
36、fivegrowersalongsidenichenamesGOATandStockXisoneofthebiggestnamesinU.S.retail,onlineandoffline:Walmart.Walmartgrewitsonlinemarketplacebusiness25.0%in2023,stayingstrongatNo.9amongonlinemarketplacesworldwide.2023RANKCOMPANYNAMECATEGORYSUBCATEGORY2023TOTALGMV20233P
37、GMVYOYGROWTHIN202313OzonMassMerchantGeneralmerchandise$19,580,608,828$19,580,608,828110.3%21WildberriesMassMerchantGeneralmerchandise$29,669,701,542$8,900,910,4637.5%66LamodaApparel&AccessoriesGeneralapparel$965,837,872$350,359,5663.3%Source:DigitalCommerce360Source:DigitalCommerce360MAR
38、KETPLACE2023RANKTYPEYOYGROWTHIN2023Temu18Pure4901.7%NuulyThrift98Hybrid125.4%GOAT25Pure25.0%WalmartInc.9Hybrid25.0%StockX23Pure20.0%FASTESTGROWINGU.S.MARKETPLACESBYGMVFASTESTGROWINGRUSSIANMARKETPLACESBYGMVAlmostallonlineshoppersbuyfromonlinemarketplacesatleastonceaweek,ne
39、wDigitalCommerce360andBizrateInsightsresearchshows.Divingdeeper,morethanhalfofconsumersbuyfromonlinemarketplaceseitherafewtimesamonthorafewtimesaweek.30.09%ofrespondentsinasurveyof1,017consumerssaidtheybuyfromonlinemarketplacessuchasAmazon,eBayandEtsya
40、fewtimesamonth.Meanwhile,20.16%saidtheybuyfromoneafewtimesaweek.Everyrespondentsaidtheybuyfromonlinemarketplaces,andonlyseven(0.69%)wereunsureofhowoften.WHOBUYSFROMWHICHMARKETPLACEMorethanthree-quarters(75.81%)ofsurveyedconsumerssaidtheyvepurchasedfromaseller
41、onAmazonsmarketplace.Similarly,35.2%didntknowiftheirpurchaseonthemarketplacecamefromAmazonitselforaseller.Additionally,aboutathirdsaidEVERYONESDOINGIT:MOSTCONSUMERSSHOPONLINENewsurveydatafromDigitalCommerce360andBizrateInsightshighlightswhatconsumersgotoonlin
43、ediaLLC.Allrightsreserved.ContentpublishedJuly2024.RETAILCOMMERCE360theyweremorelikelytobuyaproductonthemarketplacefromAmazonitselfratherthanfromathird-partyseller(32.84%).Morethanfourin10saidtheyhaveleftaproductreviewonAmazon(43.56%).Thatcompareswithjustov
44、eraquarter(25.27%)whosaidtheyveleftaproductreviewonamarketplaceotherthanAmazon.Whenitcomestoothermarketplaces,38.05%haveboughtonWalmartsfromathird-partyseller.37.56%havepurchasedonotherU.S.marketplacesbeyondAmazon,eBayandWalmart.And27.53%saidtheyveboughtfromspe
45、cialtymarketplaces.ThatincludesmarketplacessuchasEtsy,NeweggandReverb,whichfocusonuniquecategoriesorcustomersegments.OutsideofU.S.-basedmarketplaces,28.12%havepurchasedfromaChinesemarketplace(suchasTmall,Tabao,JD,AliExpressorTemu).DailyAfewtimesaweekOnceaweekAfewti
46、mesamonthOnceamonthAfewtimesayearNever/Dontknow7.37%20.16%13.86%30.09%12.19%15.63%DigitalCommerce360andBizrateInsightssurveyof1,017onlineshoppers,2024HOWOFTENDOYOUBUYFROMMARKETPLACESSUCHASAMAZON,EBAYANDETSYCONSUMERINSIGHTS0.00%THESTATEOFGLOBALONLINEMARKETPLACESSH
48、ivedacounterfeitormisrepresentedproductonamarketplace.Notevenoneinfivesurveyedconsumersplacedanorderonamarketplaceforsame-daydelivery(16.22%).WHICHOFTHEFOLLOWINGDESCRIBESYOUREXPERIENCESWITHMARKETPLACESOVERTHEPASTYEARPleaseselectallthatapply.Ihavepurchasedfr
49、omanAmazonselleronAmazonsmarketplace75.81%IhaveleftaproductreviewonAmazon43.56%IhavemadeapurchaseonWfromasellerotherthanWalmart38.05%IhavepurchasedonotherU.S.marketplacesbeyondAmazon,eBayandWalmart37.56%ImadepurchasesonAmazonandIdidntnoticeiftheproductwa
50、ssoldbyAmazonoramarketplaceseller35.20%IwasmorelikelytobuyaproductfromAmazonitselfthanfromathird-partysellerthroughAmazon32.84%IhavepurchasedfromaChinesemarketplace(Tmall,Taobao,JD,AliExpressorTemu,etc.)28.12%Ihavepurchasedfromspecialtymarketplacesthatfocuson
51、auniquecategoryorcustomersegment(Etsy,NeweggorReverb,etc.)27.53%IhaveleftaproductreviewonamarketplaceotherthanAmazon25.27%Iplacedordersforsame-daydeliveryonamarketplace16.22%ProductsIhavepurchasedonmarketplacesinthepastwereoutofstock,notavailableorhadlongd
52、eliveryleadtimes13.37%Ihavereceivedacounterfeitormisrepresentedproductonamarketplace6.78%Ihavepurchasedonothernon-listedmarketplaces(pleasespecify)5.31%Other(pleasespecify)2.65%None3.15%CONSUMERINSIGHTSDigitalCommerce360andBizrateInsightssurveyof1,017onlineshoppers,202
54、verathirdselected(35.5%),wasthatpriceswerehigherin2024thanthepreviousyear.Onthatsamenote,morethanaquarter(27.43%)saidshippingfeeswerehigher,too.Moreover,23%saidtherewerelongerleadtimesfordelivery.Aboutafifth(20.55%)saiditwasdifficulttodistinguishbetweenthird-pa
55、rtymarketplacesellersanditemssoldbythemarketplaceowneritself(suchasAmazonBasicsproductsonA).16.42%saidtheystruggledtodiscernifproductsweremadeintheUnitedStates,andanother14.75%saidtheystruggledtodiscernwhetherproductswerecounterfeit.Thepriceswerehigherthani
56、nthepastTheshippingfeeswerehigherthaninthepastTherewerelongerleadtimesfordeliveryItwasdifficulttodistinguishbetweenthird-partymarketplacesellersanditemssoldbythemarketplaceowneritself(suchasAmazonBasicsproductonA)MoreproductswereoutofstockDiscerningifprod
57、uctsweremadeintheUSADiscerningifproductswerecounterfeitThecustomerservicewasmorelimitedorrequiredlongerwaittimesTherewasamorelimitedassortmentOther(pleasespecify)DIDYOUFACEANYCHALLENGESWITHYOURMARKETPLACESHOPPINGEXPERIENCESOVERTHEPASTYEARPleaseselectallthat
59、ntpublishedJuly2024.RETAILCOMMERCE360BEHAVIORANDPERCEPTIONSHowconsumersfeelaboutshoppingonamarketplaceisalsoinsightful.Morethanafifthofsurveyedshoppers(21.53%)saidtheynoticedpricesonmarketplacesareoftenlowerthanthoseonotherretailerssites.16.52%ofconsumerssaidt
60、hefees,includingshipping,areoftenlessthanonotherretailersites.Meanwhile,13.96%saidtheprices,includingshippingfees,wereinlinewiththeretailersitestheynormallyshop.HOWHAVEYOURMARKETPLACEBUYINGBEHAVIORANDPERCEPTIONSCHANGEDOVERTHEPASTYEARPleaseselectallthatapply.CON
61、SUMERINSIGHTSDigitalCommerce360andBizrateInsightssurveyof1,017onlineshoppers,2024Thepricesonmarketplacesareoftenlowerthanonotherretailerssites21.53%Ihaveshoppedonsocialmarketplaces,suchasFacebook21.44%Ifindthebroaderassortmentsonmarketplacesappealing19.37%Iammor
62、ecomfortablewiththeonlinemarketplacemodelgivenmypurchasesinthepastyear18.19%Idislikewhenretailers,likeTargetorWalmart,addmarketplacesbecauseitbecomesclutteredandthepoliciesvaryforeachproduct18.19%Thefees,includingshipping,areoftenlessthanonotherretailersites16
63、.52%MarketplaceshadmoreinventorythansomeoftheindividualsiteswhereIshop16.13%Moreofmyonlinepurchasesarenowtakingplaceatmarketplaces15.44%Ishoppeddirectlyonsellerswebsitesinsteadofonlinemarketplaces14.95%Itriednewonlinemarketplaces14.65%Theprices,includingshipping
64、fees,wereinlinewithretailsiteswhereIshop13.96%ThecustomerserviceIreceiveonmarketplacesisonparwithretailsiteswhereIshop9.34%Idislikeshoppingonmarketplacesbecausetherearetoomanyoptions5.90%Ishoppedexclusivelyonmarketplaces5.21%Noneoftheabove17.11%THESTATEOFGL
66、,saidonlinemarketplaceshadmoreinventorythansomeoftheindividualretailerssiteswheretheyshop.18.19%saidtheyremorecomfortablewiththeonlinemarketplacemodelgiventheirpurchasesinthepastyear.Thiscouldreflectshopperscomparingpricesonmarketplacesratherthanshoppingsolel
67、ywithasingleretailer.Ontheotherhand,thesameamountsaidtheydislikewhenretailers,likeTargetandWalmart,addonlinemarketplaces.Theseconsumerssaidthemarketplacesbecomeclutteredandpoliciesvaryforeachproduct.ONLINEMARKETPLACEBUYINGBEHAVIORIN2024Morethanhalfofsurveyedc
68、onsumers(58.11%)saidtheyllbuyfromonlinemarketplacesatasimilarratein2024as2023.Justoverafifthsaidtheydbuymore(21.14%).Andjustoveratenthsaidtheydbuyless(11.6%).Justunder5%eachsaidtheybuyexclusivelyonmarketplaces(4.42%)ordontnowanddontintendto(4.72%).Thisisan
69、areawhereaconsumersagefactorsintodecision-making.WillbuyexclusivelyonmarketplacesWillbuymoreonmarketplacesWillbuyaboutthesameonmarketplacesWillbuylessonmarketplacesDontbuyonmarketplacesnowanddontintendtointhefuture4.42%58.11%HOWDOYOUANTICIPATEYOURBUYINGBEHA
70、VIORONMARKETPLACESCHANGINGFROMLASTYEAR21.14%11.60%CONSUMERINSIGHTSDigitalCommerce360andBizrateInsightssurveyof1,017onlineshoppers,20244.72%WHATPROJECTSCANWECREATEThoughtLeadership&CustomResearchReportsCaseStudiesBenchmarkingDataWebinarsCharts&InfographicsNEWfor2024
72、publishedJuly2024.RETAILCOMMERCE360BUYINGBEHAVIORVARIESBYAGEMorethanthree-quartersofconsumersages65andup(75.68%)saidtheyllbuythesameamountfromonlinemarketplacesthisyearasin2023.Thatfiguregoesdownmorewitheachyoungeragegroup.67.5%ofshoppersages55to64saidthey
73、dshopthesameamountin2024aslastyear.Thatfallsto61.63%forthoseages40to54,andtojustoverhalfforthoseages30to39(51.21%).Notevenhalfofthoseages18to29(43%)saidtheydbuythesameamountfromonlinemarketplacesin2024astheyearbefore.Thatsbecausethetrendreversesw
74、henitcomestobuyingmorefromonlinemarketplacesin2024versustheyearbefore.Nearlyathirdofconsumersages18to29(30.5%)saidtheyllshopmorefromonlinemarketplacesthisyear.Thatgoesdowntojustoveraquarterforthoseages30to39(25.81%),andjustoverafifthforthoseages40t
75、o54(20.16%).14.5%ofconsumersinthe55-64agegroupsaidtheyllbuymorefromonlinemarketplacesthisyear.Andthatgoesdowntojust8.11%forthose65andolder.Whenitcomestobuyinglessfromonlinemarketplacesin2024,theagegroupthatcitedthatresponsemostwasthose40to54(13.57%).An
76、dtherewasnosuchone-sidedtrendamongagegroupsliketherewasforbuyingmoreorthesameamountthisyear.Thatwasalsothecasefortheconsumerswhodontbuyonmarketplacesnowanddontintendto.However,therewasacleartrendamongthesmallcohortofconsumers(4%ofthetotalsurveyedgr
77、oup)whosaidtheywillbuyexclusivelyonmarketplaces.Withinthat4%,thoseinthe18-29agegrouparemostlikelytobuyexclusivelyonmarketplaces(9%).Thatfallsto7.66%forthose30to39yearsold,and2.33%forthose40-54.Just1%ofthoseinthe55-to-64agegroupsaidtheydbuyexclusivelyonm
78、arketplaces.NoneofthesurveyedconsumersinONAMARKETPLACE,WOULDYOUBUYFROMBRANDSORSELLERSTHATYOUVENEVERHEARDOFDigitalCommerce360andBizrateInsightssurveyof1,017onlineshoppers,2024CONSUMERINSIGHTS49.26%Yes19.86%No30.88%DontknowTHESTATEOFGLOBALONLINEMARKETPLACESSHOPPER
80、yonmarketplacesfrombrandsorsellerstheyhadntheardof(49.26%).Justunderafifth(19.86%)saidtheywouldnt.Theremainder(30.88%)wereunsurewhattheyddo.Almosthalfofconsumerssaidtheyhavepurchasedfromasellersownwebsiteafterfindingtheirproductsonamarketplace(49.36%).Overath
81、ird(36.58%)havenot,and14.06%wereunsureiftheyhad.MARKETPLACEVERSUSDIRECT-TO-CONSUMER:WHATCONVERTSSHOPPERSInlinewithpreviousDigitalCommerce360surveyfindingsandconventionalwisdom,priceiskeyforshoppers.Mostconsumers(52.61%)saidbetterpricesinfluencethemtopurchasefromano
82、nlinemarketplaceratherthangoingstraighttoaretailerssite.ClosebehindwasfreeordiscountedshippingHAVEYOUEVERPURCHASEDAPRODUCTFROMASELLERSOWNWEBSITEAFTERFINDINGTHEIRPRODUCTSONAMARKETPLACE49.36%YesNoIdontknow14.06%36.58%DigitalCommerce360andBizrateInsightssurvey
84、tit,butmorethanathirdciteddeliveryspeed(38.74%).Meanwhile,morethanaquartercited:In-stockproducts(31.27%)Moreconvenientwaytoshop(30.78%)Easeoffindingspecificitems(27.63%)WHICHOFTHEFOLLOWINGINFLUENCESYOUTOMAKEAPURCHASEFROMAMARKETPLACEVERSUSGOINGDIRECTLYTOARETAILE
85、RSSITECONSUMERINSIGHTSDigitalCommerce360andBizrateInsightssurveyof1,017onlineshoppers,2024Betterprices52.61%Freeanddiscountedshipping50.34%Speedofdelivery38.74%In-stockproducts31.27%Moreconvenientwaytoshop30.78%Easeoffindingspecificitems27.63%Highsellerfeedback/ratings2
86、3.40%Uniqueproducts22.22%Broaderselectionofproductswithinagivencategory21.04%Shoppingefficiencies(e.g.one-click,savemycreditcard,etc.)19.37%Pastexperiencewithsellersonagivenmarketplace19.27%Widerrangeofcategoriesinasinglelocation18.88%Mobileapp17.50%Idealforrepeatpurcha
88、2024.RETAILCOMMERCE360ONLINEMARKETPLACESHOPPINGCONCERNSThetopthreeconcernsforconsumerspurchasingfromonlinemarketplaceswere:Highshippingcosts(39.23%cited)Longshippingtimes(37.36%)Fraudulentpractices,includingcounterfeitproducts(33.43%)Nearlyoneinthreeconsumers(29.4%)citeda
89、lackofreturnoptions.Morethanaquartercitedthevalidityofreviews(27.52%)andalackofcustomerservicetohandleorderissues(27.24%).WHICHOFTHEFOLLOWINGARECONCERNSWHENCONSIDERINGPURCHASINGFROMAMARKETPLACECONSUMERINSIGHTSDigitalCommerce360andBizrateInsightssurveyof1,017
90、onlineshoppers,2024Shippingcoststoohigh39.23%Longshippingtimes37.36%Fraudulentbusinesspracticesincludingcounterfeitproducts33.43%Purchasingfromanon-U.S.seller29.60%Lackofreturnoptions29.40%Subparproductquality29.20%Notpurchasingfromareputableorcertifiedseller28.52%Validity
91、andauthenticityofmarketplacereviews27.53%Noavailablecustomerservicetohandleanissuewithmyorder27.24%Lackofproductreviewsorsellers24.19%Ordernotshipping23.21%Unexpectedadditionalexpensesbeyondthecostoftheproduct(salestax,whiteglovedeliveryfees,etc.)19.17%Findingthepr
92、oductintheUnitedStatesforalowerprice14.85%Lackofinventorytransparency12.19%Financingoptionsnotavailable(Affirm,Afterpay,Klarna,etc.)8.06%Other(pleasespecify)0.49%Noneoftheabove6.59%SHARPENYOUREcommerceEdgeWITHDIGITALCOMMERCE360sCrystal-ClearData9UNIQUEDATABASESREVEALTHE
94、lWebMediaLLC.Allrightsreserved.ContentpublishedJuly2024.RETAILCOMMERCE360TheStateofGlobalOnlineMarketplacesReportincludeskeyfeaturedarticlespublisheddirectlyfromthefullGlobalOnlineMarketplacesReport.RESEARCHCOMMERCE360GLOBALONLINEMARKETPLACESIn-depthdataandstrategic
95、analysisontheleadingonlinemarketplacesLearnmoreaboutthefullreportDIGITALCOMMERCE360RESEARCHABBASHALEEMAssociateEditorABRIANWARMOTHDirectorofEditorial,RetailBABOUTTHEAUTHORSBrianWarmothisthedirectorofeditorial,retail,forDigitalCommerce360.Hehasmorethan15yearsofex
96、perienceinjournalismandB2Bmedia,includingrolesatInside,AmericanCityBusinessJournalsInnositesandIndustryDivesfamilyofverticals.BrianhasanM.S.injournalismfromNorthwesternUniversityandaB.A.inEnglishfromtheUniversityofIllinoisUrbana-Champaign.BrianWarmothDirectorof
97、Editorial,RetailBAbbasHaleemAssociateEditorAAbbasHaleemisassociateeditoratDigitalCommerce360,whereheeditsnewsandresearchreports.HebeganhiseditingcareerattheChicagoTribune,wherehestartedonthesportsdeskandwentontoeditanddesignothersectionsandpublicationsin
98、TribunePublishingsmarkets.AbbasgraduatedfromNorthwesternUniversitywithamastersdegreeinjournalismandaconcentrationonsports.Accessexclusivecontent,benefitfrompersonalizedsitefeatures,andunlockexceptionalsavings.TAILORYOURECOMMERCEJOURNEYDIGITALCOMMERCE360MEMBERSHIPSDig
99、italCofecommerceexperienceanduniquerelationshipsbuiltalongthewayACCESSUnlockmountainsofexclusivecontentfromresearchreportsanddatabaserankingstochartsandarticlesEXPERTISEAnalysisstraightfromthebrightestmindsandmostrespectedleadersinecommercejournalismandresearch
100、rankingstochartsandarticlesCHOICEAvarietyofmembershiplevelsandadd-onstomatchyouraccesswithyouractualneedsSAVINGSExceptionalbenefitsforaccessibleprices(becausequalitycontentshouldntbreakthebank)DigitalCommerce360Yourecommercedatacompassforover20yearsTHESTATEOF
103、rsonaluseofPurchasersorAuthorizedRecipientsofsaidContent,whichuseislimitedtoviewing,analyzingandcreatingreportsforinternalnoncommercialuseonly.PurchasersandAuthorizedRecipientsoftheContentmaysharesuchusagewithotherswithinhis/hercompany,butmaynotcopy,download,r
104、eproduce,republish,sell,makeavailable,distribute,display,transmit,share,orotherwisedistributeanypartoftheContenttoanyotherpersonsorentitieswithoutthewrittenpermissionofVerticalWebMedia.PurchasersandAuthorizedRecipientsoftheContent,inanyandallofitsformats,maynotmod
105、ify,createderivativeworksof,reversecompile,disassembleorreverseengineer,republish,sell,license,lease,sublicense,assign,incorporateintopublishedmaterialoranyinformationretrievalsystem,orotherwisetransferanyoftheContentwithoutwrittenpermissionofVerticalWebMedia.Thetrademar
106、ksandservicemarks“VerticalWebMedia”,“DigitalCommerce360”,and“Top500Guide”,andanylogos,designs,slogansorothersource-identifyingdevices,includingcombinationsthereof(excludinganythirdpartyownedtrademarksorservicemarks)(“VWMTrademarks”)displayedonprint,digitalandTop500Gdat
107、abaseresearchproductsareownedbyVerticalWebMedia.TheDigitalCommerce360,Reportprint,digitalanddatabaseresearchproductisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Thisresearchproductissoldwiththeunderstandingthatthepubl
108、isherisnotengagedinrenderingfinancial,legal,accounting,taxorotherprofessionalservice.VerticalWebMediamakesnowarrantyastothereliability,accuracy,timeliness,usefulness,adequacy,completenessorsuitabilityoftheDigitalCommerce360,Report.ABOUTDIGITALCOMMERCE360DigitalCommerce
109、360,formerlyInternetRetailer,hasbeenagloballeaderinretailandB2Becommerceresearchandmediaforovertwodecades.Ourorganizationprovidesdailynews,trendanalysis,andcompetitivedatatoavastcommunityofexecutives,retailers,financialfirms,manufacturersandmore.Ourteamofexperien
110、cedjournalistsandresearcherspublishamultitudeofproductseachyear,includingdozensofresearchreports,newsletters,chartsandinfographics,webinars,liveevents,anddataonthousandsofecommercecompaniesthroughitsDigitalCommerce360Researchbrand.Wealsofoundedgroundbreakingecommerc
111、eproductsandevents,includingInternetRetailermagazine,theTop500Guide,theInternetRetailerConference&Exhibition(IRCE)and,mostrecently,theEnvisionB2BConference&Exhibition.ABOUTDIGITALCOMMERCE360RETAILDigitalCommerce360Retaildeliversbusinessintelligenceandtopic-focusedreportsontheglobalonlineretailmarket.Ourreportingonretailtrends,technologiesandindustrybestpracticesreachesadiverseecommercecommunity.TheseexclusivereportsareavailablefordownloadonDigitalCanddeliverqualityleadstooursponsors.