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Findingtherighthashtagsforyourcontentandyourtargetaudiencemightneedsometesting.Butherearesometipsyoucanstartwith.
JustusingthesearchonTikTokwillgiveyouafirstideaofwhat’scurrentlypopularonTikTok.Andit’sassimpleasstartingtotypeinthesearchbar,likethis:
Dependingonthelanguageofyourapp,you’llbeservedsomepopularhashtagsevenwhenyoujusttypeinthehashalone.
It’sagoodplacetostartlookingforrelevantTikTokhashtags.Youcanthenalsoexpandyourhashtagsetsbylookingatwhatotherhashtagspeopleuseincombinationwithyourinitialones.
Ifyouknow,moreorless,whatyou’relookingfor,andwanttofindTikTokhashtagsthatarepopulararoundaspecifictopic,typeyourkeywordinthesearchbar.Thentaphashtagsinthetopmenuforallthepopularhashtagsaroundthattheme,completewiththenumberofviewsthey’vegenerated.
Audienceresearchisalsokeyinanymarketingendeavor–sodon’tforgettoregularlyresearchhowyourtargetaudiencecommunicatesonsocialmedia,includingwhatTikTokhashtagstheyuse.
TikTokhassomeveryspecifichashtagsthatdenotethematiccategoriespeopleadoptfortheircontent–kindoflikethematicchannelswithinTikTok,forexample:
Yougettheidea.So,dependingonyourindustryandniche,you’llwanttolookforhashtagsthatpeopleusewithcontentrelevanttoit.
You’llalsofindveryspecifichashtagsrelated,forexample,tocurrentlypopularTVshows(team#successiontok),sportsevents,artists,etc.
Sospendsometimefollowingwhatthey’reinterestedinandwhatyoucouldtapintowithyourcontent.
TikTokisheavilytrend-based.Andeventhoughtherearesomeevergreenhashtagsthatneverstopbeingpopular(like#fyp),sometrend-relatedoneswillkeepappearing.
ThereareafewtypesofhashtagsonTikTok.Someofthemarereallygeneral,youknow,thetypesyouuse“justbecauseeveryonedoesit”–like#fypand#foryoupage,forexample.Imean,nothingspecificaboutthem.
Some,ontheotherhand,aremorespecific–likeallthedifferenttypesof#toksImentionedabove.
Themorespecificyouwantyourtargetaudiencetobe,themoredetailedyourhashtagsshouldbetoattractthem.Forexample,ifyou’reaperfumeinfluencer(oraretailerinthespace),#perfumetokjustmakessense.KnowwhatImean
Luckily,youdon’thavetosticktojustone(ortwoorthree)hashtags.Youcanmixthespecificoneswiththemoregeneralonestogetbothawiderreachandreachamorespecificaudience.
Anddon’tforget–themorepopularahashtagis,themorelikelyitisforyourcontenttodrowninalltheotherTikToksusingit.Justlikeonalltheothersocialmediaplatforms.
Creatingyourownbrandedhashtagisalsoagoodidea.Peoplecanpickituptosharecontentrelatedtoyourbrandorthemarketingcampaignsyou’rerunningatagiventime.(Andbytheway,ifyoucreatecontentforTikTok,andanysocialmediaplatformforthatmatter,asolidTikTokhashtagstrategyshouldbeapartofanymarketingcampaign.)
Agoodwaytomakeacustomhashtagpopularistocreateahashtagchallengeorastitchopportunityaskingforparticipation.Thatway,youcanencouragemorepeopletouseitandcreateasteadyflowofuser-generatedcontentforyourbrand.
TikTokhasnoofficiallimitforusinghashtags,sotechnically,youcanuseasmanyasyoulikewithinthe2,200characterlimitforyourcaption(andthenpossiblyaddmoreinthecomments.)
Havingalistofhashtagstouseonhandwillcertainlyhelp.
Somethingstokeepinmindare:
Bytheway,don’t“bomb”hashtagswithyourads–it’sneveragoodmarketingstrategyinthelongrun.
TrendingTikTokhashtags(quiteobviously)keepchanging,soifyouneedtokeepyourfingers(quiteliterally)onthepulse.Well,atleastonthetrendingnumbers.
Herearesomecurrently(March2024)trendingTikTokhashtagsinEnglishacrossallgeographicalregions,listedbythenumberofpostsusingthehashtag(noticethatviewsmightnotreflectthepositiononthelist).
Bytheway,ifyou’relookingforapopularhashtagtousewithyourvideo,youcanaskTikTok’sCreativeAssistanttogeneratetheseforyou,too,basedonthecurrentlytrendingTikTokhashtagsinyourlocation.WhichiswhatIdidforthepurposesofthisarticletoshowyouwhichhashtagstouseonTikTok
HerearesometoptrendingTikTokhashtagstouseifyourcontentisrelatedtofashionandyouwanttoreachpeopleinterestedinthetopic.
TikTokisfullofbeautycontent,andifyouwanttoreachanaudienceinterestedinthiskindofvideos,herearesomehashtagscurrentlytrendingonTikTok.
Areyoupostingsomethingfood-relatedandhungryforsomeviewsItmightbeagoodideatousesomeofthefollowingtrendingTikTokhashtags.
Retailisaverygeneralcategory,sotakethesewithagrainofsaltandcheckthecurrentstatsintheTikTokappifyou’reafteraspecificcategory.Butthesearesomeofthetrendinghashtagswhenitcomestoretailingeneral.
Herearesomeofthemostpopularhome-relatedhashtagsinMarch2024.(AccordingtoTikTok’sCreativeAssistant.)
Popcultureisabroadcategory–andyoucouldargueallhashtagsonTiktokarerelatedtopopcultureinonewayoranother.Sohere’sashotatlistingthetoptrendinghashtagsrelatedtopopculturethismonth.
Nohashtagscaneverguaranteegoingviral–becausetheverydefinitionofviralincludesunexpectedreachthatyoureallycan’tcalculatebeforehand.
Andno,it’snotenoughtousethe#viralhashtag.(Who’stosayyoucan’t,though.Butit’snothowthatworks.)
Butdefinitelylookintotrendsthatarepickingupinrealtime–theycanbetheleverageyou’relookingforforyourcontent.Andmanycreatorshaveseentheirnumbersexplodebecausetheyjumpedontherighttopic,trend,orchallengeattherighttime.
Usingpopularduets,stitches,or–obviously–trendingsoundscanalsobehelpful.Justremember–forthecontenttoreallygoviral,youneedtoprovidepeoplewithsomethingthey’llwanttowatch.Sothinkaboutauniqueangleyoucanaddinsteadofcopyingwhateverybodyelseisdoing.
Toaddhashtags,justtypethemintoyourcaption.YoucanalsoaddthemtoafirstcommentforthatfirstbitofengagementunderyourTikTokvideo.
TikTokuserscanfilteroutcertaincontentfromtheirforyoupagesandFollowingfeeds.Here’showtodoit:
Youcanalsofilteroutkeywordsinyourprivacysettings.Todothat:
Youcangetlostinallthiscontentandallthesehashtags,can’tyouThat’swhyworkingwithapropercontentmanagementtoolthatletsyouscheduleTikToksandkeepallthehashtagsinoneplace,readytocopyfromoneTikToktoanotherisagoodidea.
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Writer-Marketer
MessagingstrategistandcopywriterforSaaS&techbrands,helpingthemfindandcommunicatewhatsetsthemapartfromthecompetition.
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