It’stimetodesignanewgamblinglogo.Youmighthavesomeideasinmind,butyoumaynotbesurehowtobringthemalltogether.
Howdoyoumakeyoursstandoutfromthethousandsoflogosandberememberedfortherightreasons
Youstartbyknowingwhatmistakesyouneedtoavoidwhendesigningyourlogo.Readonforthetop5mistakesyouneedtoavoidtomakeyourgamblinglogostandoutfromthecrowd.
HowimportantisalogoforyourbusinessAlogoisoftenthefirstimpressionyougetofabusiness.It’swhatpeopleseefirstonabrochure,websiteorbusinesscard.
Alogois:
Alogoisnot:
What’sthedifferencebetweenalogoandabrandAbrandiswhatyourcompanystandsfor.It’sthevalues,name,customerservice,companycultureandeverythingthatyourbusinessembodies.
Yourlogoisallofthatwrappedupinaneatimagethatcreatesanemotionalconnectionbetweenyourcustomersandyourbrand.
Plentyofgamblingbusinessescreatelogosbyslappingafewimagestogetherwiththecompanynameandthinkitlookscool,sotheygotoprintit.
Whattheydon’trealizeisthatjustbecauseitlookscool,themessageofwhatthecompanyisaboutisn’tthere.
Whilealogomaylookgoodtoyou,itmaynotconnectwithyourcustomers,youremployees,oranyoneelse.That’swhyit’snecessarytoplanyourlogooutbeforeconsideringcolorsandfonts.
You’llneedtoconsideryourtargetmarket,competition,andthefirstthingyouwantpeopletoknowaboutyourbusiness.
Also,askyourselfthefollowingquestions:
Byansweringthesequestions,you’llhavetheattributesofyourcompanyandthecoreofwhatyouwantyourlogotosayaboutyourcompany.
Ifyou’recreatingagamblinglogo,doesithavetohavesomeonestandingataslotmachineforpeopletoknowwhatyourcompanydoes
Absolutelynot.
Youwantyourlogotobesimpleandmemorable.Youdon’thavetobecompletelyobviouswhendesigningit.
Thelogoisn’ttheretotellpeoplewhatyoudo.That’swhyyouhaveyourwebsite.It’stheretotellthemaboutwhoyourcompanyis.
Ifyourcompanytargetsmen,thenyoushouldusecolorslikebrownorblueinyourlogotomakethatpsychologicalconnection.
Secondly,takealookatthelogo.It’scolorful,creativeandplaysinitsname.Youknowwhatthecompanydoes,andit’sacompanythathasasenseofhumor.
Anothercommonmistakeyouseeisthatthelogoisdesignedwithonlyoneuseinmind,usuallyforawebsite.
Alwaysconsiderthedifferentusesofyourlogo.Willitbeusedont-shirts,brochures,letterhead,andyourwebsite
Thesearevastlydifferentusesandyouwanttobesurethatyourlogolooksgoodineveryinstance.
Nottakingthisintoconsiderationcanresultinhavingalogothat’spixelatedandlookspoor.
That’snotthefirstimpressionyouwanttomake.
Besuretotestyourlogooutindifferentenvironmentsbeforeyousettleonafinaldesign.
There’sadifferencebetweeninspirationandcopyingsomeone’slogooutright.
Youcanfindinspirationindifferentlogosandadoptatypefaceoracolor,aslongasit’snottrademarked.
However,ifyoucopysomeone’slogooutright,you’llonlyconfusepeople.Thatalsowon’treflectwellonyourcompany.You’lllooklazyoryou’retryingtopiggybackonsomeoneelse’ssuccess.
Yes,thereisalotyouwanttoconveyinalogo.Thatdoesnotgiveyoulicensetopackasmuchinformationintoyourlogoaspossible.
Remembertokeepitsimple.
Amajormistakepeoplemakewhendesigningalogoisthattheyusetoomanyfonts,andcolors.Theyalsotrytodotoomuchwithitbyhavingtoomanyimages.
Yourbestbetistosticktooneortwotypefacesandasingleimage.YoucandecidetojusthaveyournameasthelogoanduseasingletypefacelikeBettingGods.
AreyoureadytodesignyourgamblinglogoAfteryou’vedoneyourresearchandyouhaveafewsketchestoworkwith,youcanstartdesigningyourlogo.
OnlineLogoMaker.comisheretomakeyourdesignprocesseasy,evenifyoudon’thaveadesigndegree.Therearecountlesstemplates,images,andfontsforyoutodesignahigh-qualitylogowithoutmuchhassle.
Youcansaveyourimageanddownloaditusingafreeorpremiumaccount.
Whetheryou’restartingabrandnewcasinobusinessorjustlookingforaredesign,youdon’thavetobeanartisttocreateagreat-lookinglogo.
Herearesomeofthemostimportantelementstohelpyoucreateasuccessfulcasinologo.
Somelogosarejusttoobusyfortheirowngood.Beittoomanycolorsortoomanyimages,yourcustomercangetdistractedquiteeasilyifyou’renotcareful.
Sensoryoverloadisaveryrealphenomenon.Sowhenyou’rebeginningtodesignyourcasinologo,askyourself,“Couldthisbesimplified”
There’snoshortageofcompetitionwithinthecasinoindustry.Accordingly,you’regoingtoneedtosetyourselfapartfromthecompetition.
Andwhilethismaysounddifficultifnothopeless,thereareafeweasythingsyoucandotodiversify.
First,lookatyourcompetition’slogo.Takesometimetodigesttheirlogo,includinggeometricshapes,colors,text,andimages.Whiletherewillundoubtedlybeabitofoverlap,tryyourbestnottoreplicatetheirdesign.
Foranexample,thinkaboutreds,oranges,andyellows.Youlikelythinkoffallwhenthethreecolorsarecombined.
You’llwanttoincorporatethissamegeneralprincipleintoyourlogodesign.WhatkindofmoodareyoutryingtosetwithyourlogoSimpleandsubdued(coolcolors)orexcitingandenergetic(warmcolors)
It’dbegreatifeverybusinesswasassuccessfulasApple,you’llwanttoensurethatyourbrandisfrontandcenter.Whileitdoesn’tneedtobethelargestgraphiconthelogo,itshouldbesizableenoughthatitcanbereadatadistance.
Andeachofthepreviouselementsshouldbeincorporatedintoyourtext.Remember,simplicityandelegancearekeyandyoucanusecolorstosetamood.
Youcan’taffordtohaveapoorlydesignedcasinologo,sotakeeffortsintoyourownhands.Useoursoftwaretocreateanexcitingandeffectivenewlogothatyouraudienceissuretolove.
Craftingagreatcasinologoislikehittingthejackpot—whenyoudoitrightyouknowyou’vestruckgold.
So,hereisthe‘howto’guideoncreatingawinninglogoforyouronlinecasino.
Hereareafewthingstoconsiderwhenbrainstormingyourcasinologos:
Makingyourbrandstandoutismoreimportantnowthanever.Whilecreatingyouriconiclogo,thefirststepshouldbedecidingwhatyourbrandsays.
Rememberthatpeoplearelookingforanonlinegamingsitetheyconsiderfunandgivesthemhopeinapayout.
Onceyouhaveanideaofyourbrandyoucanactuallystartbrainstormingadesign.
Somequestionstoaskyourselfduringthedesignprocessare:
Nowthatyouhaveamessageforyourbrand,howcanyouconveythat
Youcoulduseacharacterwithyourbrand—acartoonthatlooksfunandinviting,oryoucouldusethenameofyouronlinecasinoinamemorableway.
Textstylesareacommonformoflogos.There’sagoodreasonforthatsinceanamewillbethemostsearchabletooltofindyourspecificwebsite.
Creatingasimpledraftwillgiveyousomeformoforiginalitybutknowinghowothersuccessfulbusinessesintheindustryhaveusedtheircasinologos,canhelpyouimproveyours.
Aquickcheckmaygiveyouideasonhowtoimproveyourcasinologosdesignandmakeitstandoutnexttootherbignamesinthebusiness.
Don’tdateyourself.Aspectsofdesigncangetoldandthereareatonofclichesthatwillmakeyourcustomer’seyesrolloutoftheirheads.
Whendesigning,striveforsimplicity.Overlycomplexandgaudyareeasytorecognizeandwillmakecustomersthinkyoursiteischeap.
Rememberthatcustomersneedsomethingtheycanfocusinonandrecognizequickly.Ifyourdesignhastoomanyelementsitwillpushpeopleaway.
Simple,memorableanduniquearekeyideasfordesigningcasinologos.
Younowhavethetoolstomakeagreatlogothatwilldrawpeopleintoyoursite.Fromhereyoushouldtrytocreateafewdesignstotestwithonlinecustomers.
Gettingfeedbackfromagroupofpeoplewillbroadenyourideasandgiveyouvaluableperspective.
Agoodlogowillstickinyourcustomer’sheadandhavethemreturningformorechancestowin.
Oneofthebiggestdrawstocasinosistheslotmachine.
Let’stakeacloserlookatwhatmakesslotmachinessocompelling,andwhyputtingoneonyourlogoisagoodidea.
Forsomeonewhohasneverbeentoacasino,someofthegamescanbeintimidating.Fortheseplayers,aslotmachinecanbeagoodentry-levelgame.
Forinstance,cardgameslikepokerandblackjackrequireacertainlevelofknowledgeandskillstobesuccessful.Meanwhile,othergamesofchance,likeroulette,drawahugeaudience,whichcanbeaturnoff.
Withaslotmachine,there’snoskillneeded.Youjustspintheslotsandhopeforawin.Also,everyplayergetstheirownmachine,sothere’snopressureinvolved.
Slotmachinesarealsoapopularchoiceforgamblerswhoareapprehensiveaboutlosingtoomuchmoney.
Forexample,manytablegamesrequireaminimumbuyinof10-25dollars.Bycontrast,youcanplaysomeslotmachinesforaslittleasapenny.Eventhemoreexpensivemachinesaremuchcheaperthanothercasinogames,makingthemalowerrisk.
Eventhoughslotmachinesareinexpensive,theyhavethepotentialforalargepayoff.Thisisbecauseeverytimesomeoneplaysaslotmachine,they’reputtingmoneyintothejackpot.
Ifyou’relucky,youcouldhitapayoffinthemillionsjustbyplayingtheslots.Eveniftheoddsareslim,theprospectofsuchlargewinningsisveryenticing.
Thepurposeofabusiness’slogoistobuilditsbrand.Yourlogowillappearonallofyourcompany’smerchandise,advertisements,andpromotionalmaterials.
Effectivelogosareeasytounderstand,andclearlycommunicatethebusiness’spurpose.Byputtingaslotmachineonyourlogo,you’llensurethatcustomersimmediatelyrecognizeyourbusiness.
Nottomention,you’llalsoactivateallofthepositiveassociationsthatcasino-goershavewithslotmachines.Thislogowillgetcustomersexcitedaboutyourbusiness,andmakethemwanttotrytheirodds.