MutedcelebrationsmarkWorldBookDayinGreece

WorldBookDay,whichfallsonApril23,willfeeldifferentthisyearacrossGreece.Gonearethebookfairs,andtherewillbenocompetitionsandfestivitiesinlibrariesandinthestreets.

"WorldBookDayiscelebratedtoremindallofusthatthebookisprimarilyaculturalassetandsecondarilyacommercialproduct,"NestorasPoulakos,co-owneroftheVakxikonMedia&PublishingGroup,toldXinhuainarecentinterview."Byreadingbooks,peoplecantravel,becomebetterpersonsandhealtheirsouls.Ihopethattheoversupplyofbookswillcontinue,enablingeachofustofindtheonesthatsuitus."

"Duringthelockdown,loyalreadersbecameevenmoreengagedbecausetheyhadmoretimeontheirhands.Weallwereastoundedbythesightofclosedbookstores.Itisonethingtobuyabookfromane-shopandanothertobrowsebookstores,"Poulakossaid.

However,despitethecoronaviruslockdown,thebookmarketinGreecedidnotflourishlastyear.Inthesecondquarterof2020,thecombinedturnoverofbookretailersdropped19.4percentyear-on-year,ninepercentcomparedtothefirstquarterof2020,theHellenicStatisticalAuthority(ELSTAT)said.

Bookstores,alongwithmanyshopsandsectorsoftheeconomyandsociallife,remainedclosedforseveralmonthsduringthetwonationwidelockdownsinGreece.Thesecondlockdown,whichstartedonNov.7,2020,isstillinforce,althoughitisgraduallybeingeased.

Apublicawarenesscampaignentitled"Westayhome",launchedbytheGreekgovernmentlastyearduringthefirstnationwideCOVID-19lockdown,encouragedpeopletomakegooduseoftheirtimespentbehindcloseddoorsbyreading.Aspartofthecampaign,manyGreekpublishinghousesofferedonlineaccesstotheirbooksfreeofcharge.

Digitalpublishingande-readinghaveestablishedafirmfootholdinGreece,MichalisKalamaras,founderofeAnagnostis.gr,awebsiteone-booksanddigitalpublishing,toldthelocalnewspaperLiberalrecently.

Nonetheless,theoverallshareofe-booksalesintheGreekbookmarketremainsverysmall,likelybelowonepercent,thesameasinPortugalorLatvia,accordingtothereport.

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1.PubliclibraryRegionalchinadailyhttp://www.chinadaily.com.cn/regional/2020-08/26/content_37539035.htm
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