Withtheeconomicglobalizationbecomingincreasinglyintensive，inventionorinnovationhasbecomeoneofcentraltopicaroundtheworld.Manycountriesseeitasthekeytodeveloptheireconomy。Ourgovernment，withnoexception，regarditas“thesoulofournation。”What，however，canwebenefitfromitFirstofall，inventionorinnovationcanenhanceoverallnationaleconomy,whichisimportanttoheightenournationstatusintheworld。Additionally，iffactorieshavetheabilitiesininvention，thefactorieswillbebooming.Asaresult，theycanprovideourpeoplewithmorejobsanditwillmakeournationmorestable.Whatismore，amajorityofnewproductsmaybeavaiblethroughinvention。Therefore，itisalsosignificantfactorforimprovingourlivingstandards。Owingtosuchbenefits，nowondermoreandmorecountriesfocusoninventiontoday.
Recognizingitsimportanceisonlythefiststeptoadvocateinvetionorinnovation，andsomeeffectivemeasuresshouldbetakenforit.Foronething，ourauthorityshouldcontinuetoenlargetherecruitofgraduate.Foranother，theconditionsofscientistsandskilledworkersshouldbefurtherimproved。Onlyinthisway,can“thesoulofournation”befullyembodiedandournationhaveabrighterfuture.
2Internet
3KnowledgeIsPower
4experiencesandbooks
Bothexperiencesandbooksareveryessentialresources,andbothofthemhaverelevantmerits。
Experiencesarethemostdirectresourcesweeverhave.Almostoureverybasicskillcamefromexperiences，suchaswalking，articulating,readingeventhinking.Withoutexperiences,somenaturalbornabilitiesevenmightlose.Studieshaveshownthatababywhowasrobbedbyanimalsintoforestfor12yearslosthisabilitytotalkinhumanlanguage。Furthermore，itisgenerallyacceptedthateachandeveryskilldevelopsbyexperiences,andthat’swhypeoplealwayssaypracticemakesperfect.
Booksarevaluablewhenknowledgeisbeyondthescopeofourexperiences。Perhapsthemostobviousexamplesarethosefluentwriters。Theywritevariousstories,thescopesofwhicharefarbeyondanyindividual'sexperiences.TakeJoyceCarolOatesforexample，herproductivityhasbeenprodigious，accumulatinginlessthantwodecadestonearlythirtytitles,includingnovels,collectionsofshortstoriesandverse,playsandliterarycriticism.Althoughsomeofthemappeartocomefromherowndirectobservations，herdreams，andherfears,muchmoreisclearlyfromtheexperiencesofothers。Herfictiveworldremainsstrikinglyakintothatrealonereflectedinthedailynewspapers，thetelevisionnewsandtalkshows，andthepopularmagazinesofourday。
Yeteitherexperiencesorbooksmaygiveuswronginformation。Ourdirectobservationsalwaysaresubjecttoourbeliefs，hopes，fears,expectations，andourbias，whichmightmakeobservationsunreliable.Peoplevaryintheirpowersofobservation,andthereliabilityofourobservationsisnobetterthanthereliabilityofourmemories,whichasweknowcanbedeceptive.Informationprintedinpaperssometimesisunreliableeither，itmaybemisprinted,orevendeliberatelydistorted.Forexample，DefinitionssuchasMarxism,Capitalism，ZionismaretotallydifferentintheOxfordLearner'sDictionaryofCurrentEnglishbetweentheoriginaleditionandthesanctionedRussianedition.
5success
Ifullyagreewiththeclaimthatthereisnocorrelationbetweensuccessandluck。Moreover,Iunderstandsuccesstorefertoone’sabilitytoachievethepredominantpartofhisgoalsinhislifetime，whichinturnleadstoacorrelationbetweensuccessandincomesincetheaccomplishmentofsuchanaturalgoalastoprovideagoodfutureforyourlovedonesdemandsthemeans.WhatisthesimplestandmostlawfulwaytoearnenoughtoconsideryourselfasuccessfulpersonToreceiveagoodeducationandtofindagoodjob。Bothreceivinganeducationandmakingacareerpresupposeone'sreadinesstoworkhard,andsuccesswithouthardworkissimplynotpossibleforthevastmajorityoftheworld'spopulation。Thereasonsandexampleslistedbelowwillstrengthenmypointofview。
Firstofall,consideringaneducationandacareeraskeyfactorsofsuccess，onewillchoosetopursueadegreefromacollegeorauniversity.Onewishingtobeadmittedtotheuniversitywillhavetotakeseveraltests.Itisdoubtfulthatsomeonewillbesoluckythatknowingnothing，hecouldpassthetestwithahighscore。Alowscoremeansfailure，andthattesttakerwillnotlikelybeadmitted。Therefore，inordertobesuccessful，oneshouldprepareforthetestsandworkhard，becauseagoodeducationwillprovidehimwithagoodjobandanopportunitytoaccomplishsomeofhisgoalsanddreams.Inmylifetime,Ihavenevermetapersonwhocouldgraduatefromacollegewithoutworkinghard.
Secondly，itisimpossibletomakeacareerifoneisindolentandlackingknowledge,atleastindevelopedcountries.Luckplaysnoroleinachievingthissuccess。Evenifsomeonewasunbelievablyluckyenoughtobecomeamanagernotbeingqualifiedenough，hewillbeaskedtoresigninthenearfuturebecauseofhisinabilityduetolackofknowledgeandexperiencetomakerightdecisions。Forinstance,Iusedtoworkforaverysmallcompanyownedbyafriend。Thiscompanywaslaterclosedbecauseofbankruptcy。Thecauseofbankruptcywaswrongstrategiesanddecisionsmadebytheowner.Afterthefailure，hewenttoauniversityandworkedforanothercompanysothathecouldobtainexperienceandbecomeasuccessfulbusinessman.Nowadays，heconsidershimselfasuccessfulpersonbecausehehadturnedintorealityhistwobiggestdreamsofproducingconsumergoodsofhighqualityandmakingcharitabledonationstoneedypeople.
Insum,aslongassomeoneunderstandssuccessasanabilitytoturnintorealitysomeofhisdreamsandgoals，hewillhavetoworkhardbecausehewillneedmoney.Andhischancestoearnthatmoneywillremarkablyincreaseifhecouldgraduatefromacollegeandmakeacareer。Allofthesethingsaresimplynotpossiblewithouthardwork。Luckhasnoplaceinsuchaschemeofevents。
6job
Therearemanyadvantagesanddisadvantagestoofferingemployeesjobsecurityforlife.InJapan，forexample,prospectiveemployeesknowthattheiremployerswillprovidethemwithjobsecurityfortheirentireworkingdaysandtheyarebetterabletoplanfortheirfutureandfamily。However,manybusinessesarenowrealizingthattheiremployeeshavelessmotivationtoworkandthisleadstolessprofitsforthecompany.IwilldescribetheadvantagesanddisadvantagesofthissysteminthisessayandIwillshowthatultimately”jobsforlife”isnotgoodforasociety。
Jobsecurityisveryimportantforboththeemployeeandtheemployer.Fortheemployee，jobsecurityisimportantbecauseshecandependonhersourceofincomeandbetterplanherfutureaccordingly。Fortheemployer，theemployeerepresentsaninvestmentbecauseofthenumberofhoursoftrainingrequiredandthecompanywillcontinuetohaveareturnonthisinvestment.Asweallknow,feelingsecureaboutwhereourfutureincomewillcomefromisveryimportantforourwell—being—anybodywhohaslostajobandhashadtroublefindinganewoneknowsthatthistransitionperiodcancausealotofanxiety.
However，jobsecuritytendstoleadtodecreasedproductivity。Ingeneral，employeeswhoarecertainthattheycanneverlosetheirjobstendtoworklessefficiently,therebycontributingtoanoverallreductionofproductivityinthecompany。Acommonexampleallovertheworldisthatofcivilservants。InThailand，forexample,manygovernmentworkersaresoindolentthatitcantakedaysormonthsforsomethingtobefinishedthatshouldonlytakeafewdays.Itisnotuncommontowalkintoagovernmentofficeandseeemployeesfilingtheirnails，makingpersonalcallsonthetelephone,takingthree-hourlunches,orsurfingtheInternetforfun。
Finally,themodelofcapitalismisprovingtobethemostefficientmodelthatwehaverightnow.Thismodelofjobsecuritycompletelycontradictsthefoundationsofcapitalism.WecanseeintheUnitedStatesnowthatpeoplearestartingtochangejobs,evencareersmoreandmoreoften.Somecareerconsultantsevenrecommendthatemployeesfindnewjobseverythreetofiveyears.Evenincountriesthatstillofferjobsecurityforlife，thismodelisshowingsignsofdyingout.Forexample，inJapan,oncefamousforitslifelongjobs,bothemployeesandemployersarestartingtoexpectthatthesejobswillnotlastalifetime.ManyofmyJapanesefriendstravelbackandforthbetweentheUnitedStatesandJapanarehavebeenabletofindtemporaryprofessionaljobswhiletheyareinJapan.
Inshort，Idisagreethatcompaniesshouldoffertheiremployeesjobsforlife.WecanseethisexampleinsomepartsoftheworldandinotherareasintheUnitedStates，buttheseexamplesaregenerallyregardedasoutmodedwaysofconductingbusiness.Finally，themodelsofcapitalism,eventhoughitmayseemcruel,theso—called”lawofthejungle,"areprovingtobethemosteffectivewaytoraisethestandardoflivingofacountry。
7transportation
Allmeansoftransportationshouldbekeptingoodconditions.However，Ibelieveitwouldbemostbeneficialforacountryorcity,ifitsgovernmentspentmoremoneyonimprovingpublictransportation。Thiswouldresultinsubstantialstandardoflivingimprovements.
Thevolumeofcarsandtruckshittingthehighwaysisdramaticallyrisingeveryyear.Asaresult,thenumberoftrafficjams，accidentsandcarbonmonoxideemissionsaredoingtoo。Allthesefactorshaveadetrimentaleffectonourqualityoflife.Expandingsubwaylinesandrailroadsanddevelopinganeffectiveplantocombinebusesandsubwaysroutes，wouldeventuallyleadtoareductioninpollutionlevels,lesstrafficjamsandlessstressforthepeople.
Ifsubwaylinesreachedeverycornerofacity，peoplewouldnotneedtousetheircarstocommute。Lesscarsontheroad，meanslesscarbonmonoxideemissionsintotheatmosphere;therefore,theairwebreathewouldbemorepure。Lesscarsalsomeanslesstrafficjams,whichtranslatesintolessstressfordriversandbetterlivingconditions.
Noteverycountryhasawelldevelopedrailroadsystem.Consequently,theyhavetorelyontrucksandbusesforgroundtransportationofpassengersandfreight。Expandingandupgradingrailroadsystemswillresultinfewertrucksandbusesonthehighways。Removingthiskindoftrafficfromthehighwaysandencouragingtheuseoftrains,wouldbeanotherwaytoreducecongestiononthefreeways.Thereductionoftraffic，representslessmaintenancecostsforthegovernment.Thissurplusofmoneycouldbeuseforotherpurposes.Forexample，aforestrecoveryprogramoranationalcampaignagainstpollution.
Highways,roadsandpublictransportationallrequiremaintenancefunds,butIthinkitismoreimportanttothinkaboutthefutureandhowtomakeourcountriesorcitiesbetterplacestolivein.Improvingpublictransportation，willhelpreducetrafficjams，accidentsandairpollution。Asafer，healthierandmoreenjoyableplacetoliveawaitsforusinthefuture.
8animalprotection
Somepeoplethinkthathumanneedsforfarmland，housing，andindustryaremoreimportantthansavinglandforendangeredanimals.Idisagreewiththispointofviewforseveralreasons,whichIwilldetailinthisessay。
Therearetworeasonsthatsupportthisview。Thefirstreasonisthatallthecreaturesonthefaceoftheearthhavethesamerighttoexist,beitafour—leggedanimalorahuman，bothhavethesameright-—justbecausehumanshavemoreso-calledintelligencethandoanimalsdoesn'tnecessarilymeanthattheyarenaturallyentitledtouseanylandastheywish。
Thesecondreasonisthatfortheexistenceofhumansonearth，theexistenceofothercreaturesisessential.Isaythisbecausethepresenceofalltheanimalsisessentialtomaintainnaturalorder.Wehaveseentheconsequencesofupsettingthisbalanceinmanyenvironmentalproblemssuchasglobalwarming.
Furthermore,animalsareanecessarypartofourlivesonEarth.Forexampleconsiderthefoodchainoftherat，snake，andeagle.Weknowthatcertaintypesofeaglesareendangeredspecies.Iftheeagleishuntedtothepointwhereitbecomesnonexistent,thenthefoodchainwillbebroken.Asaresultofthis,thenumberofsnakeswillincrease.Thiswillresultingreaterenvironmentalproblemsandcouldharmthelivesofhumans。
Iftheendangeredanimalsarenotprotectedtheexistenceofhumanswillbeindanger。Ourhistoryhasshownthatifwecontinuetoexploitourresources，particularlybydestroyingthelandandthereforethenaturalhabitatofplantsandanimals，wewillultimatelyharmourselves。Therefore,Ibelieveitisvitalforpeopletopreservelandinitsnaturalstate.
9historicbuildings
Itisveryimportantforacitytohaveoldandhistoricalbuildingsbecausethesekindsofplaceareaefficientwaytowelcometouristfromallovertheworld。Additionally，thesebuildingsofferagoodwayforpeopletolearnaboutthatcity’shistoryandculture.Itisobviousthatfortohaveoldandhistoricalbuildingsprovideacitymanyopportunities。Becauseoftheseadvantagesacitytrytopreserveitsoldandhistoricalbuildings.
Firstofall，sincetouristsgenerallyliketovisithistoricalplace,acityinwhichtherearealotofhistoricalbuildingshavemorechancetobevisitedcomparetoothers。Thesevisitingincreasecity’spoverty，wealthandreputation。Moreoverthesedevelopmentsleadacitymoreattractiveandclean.Thesekindsofbenefitsnotonlymakericherthatcitymunicipalitybutalsomakericherpeoplelivinginthatcity。Obviously，becausehistoricalplacesarefavoritesfortouristtrips,acityshouldkeepitshistoricalbuildingsingoodrepairandwell—caredforitsownfutureandinterest。
Secondly,tovisitoldandhistoricalbuildingisagoodandeasywaytolearnthatplace’shistoryandcultureandkeepthatcitylively.Particularlythesekindofplacesareveryimportanttoteachacity'stradition，cultureandhistorytoyounggeneration。nowadaysnewgenerationscameacrosscultureshock。Todestroyitshistoricalbuildingcauseserioussocietyproblemsespeciallyintermsofyouth.Peoplecanhavemanyinformationaboutthatcitybyvisitingthesekindsofplaces。Acityshouldtrytopreserveitshistoricalbuildingstoestablishabridgebetweenpastandfuture.
Tosumup，ifacitywantstohavemanyadvantagessuchastoattracttotouristattentionsandtokeepitscultureandtraditionlively，itshouldpreserveitsoldandhistoricalbuilding.
10Advertising
Advertisingisanallpowerfultoolintoday’sworldwherecommunicationmeansarevariedandaccessiblebyall,andreachingthetargetaudiencewiththerightmessagemakesallthedifference.Advertisingisamediumthroughwhich,peoplecanbeeducatedaboutaparticularissueathand。Advertisingcanbeaboutanewproduct，anewbusinessopportunityorinthiscaseaboutacountry。Istronglyagreewiththestatementthatadvertisingcaninform,educateandcantellalotaboutthecountry。Iwillsupportmyargumentthroughexamplesandreasoninggivenbelow。
Advertisingcanbeofmanyforms：Printedandpublishedinformation，throughbroadcastmedia(radioandtelevision)andnowthemostimportantemergingmeansofall;thatoftheInternet。Alltheseformsofadvertisinghavetheirownadvantagesanddisadvantages.Advertisingisgenerallyresponsibleforthefirstimpressionsofacountryinpeople’sminds。Inthiscase,whattheyhearaboutaparticularcountryforthefirsttimethroughanymeansofadvertising，willresultinitbeingatruepictureofacountryforthatperson/country。
Sothat'sthereasonswhygovernmentsofsomedevelopedcountrieshavetakenthisissueofprojectingtherightimageoftheircountrythroughadvertisingveryseriously.Thisisprovenbythefactthattheirtourismnumbersandadvantagesoflivingandworkingintheircountryaremosthighlightedthanothercountries。Thisisnonethelessimportantintoday’scompetitiveglobalenvironmentwherecountriesarecompetingagainsteachothertoattractnewinvestmentsandbusinessintheircountry。Allthisdirectlyeffectstheeconomicanddevelopmentsceneofthecountryasgoodorbadadvertisingcandirectlyresultinthecountry'sgrowth。
Forinstance,inmycountryIndia，theInformationtechnologyministryhasspentsubstantialfinancesandeffortstohighlightIndia'sadvantageasaglobalsourceforinformationtechnologyworkers。ThisinfacthasresultedingrowthintheGrossDomesticProductofourcountrytherebyraisingthestandardofpeoplelivinginthiscountryandgivinganascentindustryachancetogrowinafreecapitalenvironment。Thiscouldn'thavebeenachievedwithoutconcentratedadvertisingofouradvantagesandeconomicbenefitsofdevelopingsoftwareinIndia。
SoIconcludetosaythatAdvertisingcannotonlytellalotaboutacountrybutcanalsoresultinbringgrowthtotheeconomyandprosperitytoitspeople。Addingtothat，Iwouldlikeeverygovernmentoftheworldtakingeffortstopromotethebesttheircountyhastogivetotheworld，herebypromotingpeaceandprosperityamongallnations.
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