EverydaywhenweturnontheTV-set,whatappearsintooureyesfirstisadvertisement.Somepeoplethinkthatadvertisementshavemanyadvantages,whileItakenointerestsinthematall.Onthecontrary,theyareagreatnuisanceinmymind.
Therearetwomaindisadvantagesofadvertisements.Foronething,advertisementsoftenmisleadus.Mostsellersonadvertisementsboastthattheirproductsaresuperiortootheronesinthemarkets.However,theyareinferiorinquality.Whenpeoplefallforthetricks,theycandonothingbutcomplainandregretbecausetheycan’tcontactthesellerstogetcompensationafterpurchasing.Foranother,advertisementsusuallytakeupplentyoftimeonTV,sowecan’twatchanyTVprogramsinahappymood.Whatisworseisthatmanyinterestingprogramsaresegmentedbyalotofboringadvertisements,whichmakesusfeelannoyed.Butwehavetostand.
Inconclusion,advertisementshavebecomeanewformofvisualpollutionwhichmustbeprohibitedstrictly.
Advertisementsareforcingtheirwayintopeople’slives.Peoplerefertoadvertisementsintheirdailylivesbecausetheyareconsumers.Theadvertisersareusuallymanufacturers,retailersandsalesmen.Theirmerchandiseneedstobeadvertisedtobringittotheattentiontothecustomers.Thusnearlyeveryproductisadvertisedinsomeway.Toalargeextent,goodadvertisingleadstosuccesswhilebadadvertisingcanmeanfailure.
Therearemanywaystoadvertiseand‘ads’comeindifferentforms.Newspaperscarryadvertisements.SomeproductsarepublicizedonTVandradiowhichbringthemintonoticeofawideaudience.Billboardsalsocarryadvertising.Advertisingisabigindustrynowandmanyagencieshavebeensetuptofurnishavarietyofforms.
However,advertisingisnotalwaystruthful.Aproductisoftenmisrepresented.Theadvertiserexaggeratesthebenefitsofthemerchandisehewantstosell.Thus,hemisrepresentsthetruth.Theconsumerfallsvictimtosuchadvertising.Millionsofpeoplehaveboughtadvertisedproductsandhavebeendissatisfiedwiththem。
TurningontheTV,wecanseenumerousadvertisementsdonebythecelebritiesincludingthefilmstars,singersandsoon.Somepeoplebelieveitisworththeeffortsbecausetheythinkwhatthestarshavesaidintheadsaretrueandconvincingwhilesomeotherpeopleworrythattheinformationintheadsmaybemisleadingtotheconsumers.SofarasIamconcerned,theadvertisementsdonebythecelebritiesshouldbelimited.
Firstofall,thecelebrities,whilereceivingthehandsomepayforadvocatingsomeproducts,shouldberesponsibleforwhattheyhavesaidintheadsforthecredibilityispriceless.Wehaveheardofsomecasesaboutthefalseinformationintheadsandanumberofstarshavebeenaccusedbythecustomersfortheirmisdeeds.Whatismore,thecustomersshouldbecomecarefulandcriticalabouttheinformationtheyseeinTV.Itdoesnoharmtothinktwicebeforebuyingtheproductsadvertisedbythestars.Finally,thegovernmentneedstotightenthecontroloverthebroadcastingoftheadvertisement.
Tosumup,thestarsshouldberesponsiblewhendoingtheadvertisementandinthemeantime,theconsumersshouldbecarefulwhenshopping.
"Advertising"or"advertisement"comesfromLatin“advertere”,whichmeansanapproachtoarousepublicattentiontosomethingandinduceacertaindirection.Traditionaldefinitionsofadvertisingincludeaseriesofelementsthatdistinguishthefieldfromothers.Eachinnovationincommunicationhasbeenusedforadvertising,andinsomeway,eachhaschangedadvertising,whichinturnhaschangedthesetofelementsusedinitsdefinition.However,thereareorshouldbesomeessentialelementsthatdeterminewhetheranactivityisadvertising,thatistosay,theessentialmeaningislargelyidenticalbutwithminordifferences.Inshort,advertisingisthenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Andwecanlearnthefunctionsofadvertisingfromthedefinitionabovewhicharelistedasfollows:1)informationfunction;2)demandcreationfunction;3)persuasivefunction;4)getattentionfunction;5)goodwillestablishmentfunction.
Advertisementscanbeseeneverywhereinmodernsociety.TheyappearontheTVscreen.Theyoccupyaconspicuousplaceinnewspapersandmagazines.Theyaredisplayedorpaintedonwallsandevenonbuses.Indeed,itisdifficultnowadaystofindapublicplacewithoutadvertisements.
Itistruethatineconomicactivitiesadvertisementsplayanimportantrole.Theytellpeopleaboutnewproductsandhelppromotesales.Unfortunatelysomeoftheadvertisementsarenottrue.Theycheatconsumersonewayoranother.So,admittingthatadvertisementscanhelpus,weshouldalsobewareofthemfromtimetotime.
ThefollowingistakenfromamemofromtheadvertisingdirectoroftheSilverScreenMovieProductionCompany.
Accordingtoarecentreportfromourmarketingdepartment,fewerpeopleattendedmoviesproducedbySilverScreenduringthepastyearthaninanyotheryear.
AndyetthepercentageofgenerallyfavorablecommentsbymoviereviewersaboutspecificSilverScreenmoviesactuallyincreasedduringthisperiod.
Clearly,thecontentsofthesereviewsarenotreachingenoughofourprospectiveviewers;sotheproblemliesnotwiththequalityofourmoviesbutwiththepublicslackofawarenessthatmoviesofgoodqualityareavailable.
SilverScreenshouldthereforespendmoreofitsbudgetnextyearonreachingthepublicthroughadvertisingandlessonproducingnewmovies.
Theargumentpresentedaboveisrelativelysound,however,theauthorfailstorecognizealltheelementsnecessarytoevaluatehissituation.这句话也很摸版化，但是重点分析一下这里evaluatehissituation，读了后面几段，我们会知道全是在考虑对外界的评估的。所以这一句话就指明了论证的核心，可以说统领全文。Theideathatmoremoneybeinvestedinadvertisingmaybeahelpfulone,butperhapsnotbecausepeopleareunawareofthecurrentreviews.
ImplantingadsintheTVseriesormovieshasbeenverypopulartoday,buttheaudiencearenotwillingtoseeadswhentheyareenjoyingtheplots.Eventhoughtheyhavecriticizedtheproducersanddirectorsforimplantingadseverywhere,theadsstillchallengethepublic’svision.
Theadshavebeenthemainsourceofincome,soitisnowonderthatmoreandmoreadshavebeenshowedintheTVprograms.Directorsandproducersneedfundstosupporttheirprograms,suchaspayingtheactors.Withmorefunds,theycanmanagetheprogramwellandpresentbetterworkstotheaudience.
ThoughtheaudiencecriticizetheadsshowedintheTVstations,theyaremoreacceptabletoseeadsinonlineTVshows.Ontheonehand,theygetfreesourceandknowthepriceofit.Ontheotherhand,theadsaremadeinafunnyway,whichcanattracttheaudience’sattention.
SomeactionshavebeentakentolimittheimplantingofadsintheTV,whichhelpstheaudienceappreciatetheshowswithoutbeinginterrupted.
nowadaystherearemoreandmoreadvertisementsontv,theyappeareitherbeforeatvprogramorafterit,andsometimesevenedbetweenepisodesofatvserialplays,andthetimeofwhichisbecominglongerandlonger,whichissoboring,andmanywatcherscannotwaitbutswitchtootherchannels.butwhythisphenomenahasappeared,thereasonmaybetwo.atthefirstplace,itisamethodforbusinessmeninsuchahighlycompetitivemarkettomaketheirgoodsknownbycustomers,whichwillimprovethesalesamounts.atthesecondplace,itisachanceforthetvstationtoearnmoneytosupporttheirprograms.ifiamgiventhechancetomeettheleaderoftvstation,iwouldliketosuggestthemdecreasetheamountsoftheadvertisementsrelatively.maybedoingthiswilllosesomeprofits,butinstead,theaudienceratingwillbeimprovedlargely.
Nowadaystherarealotoffalseadvertisementsinsociety.Theyhavecausedmanyharmstosociety.Generally,theirharmscanbelistedasfollows.
First,theyexaggeratethefunctionsofthegoodstheyadvertiseandmisleadconsumers.Second,someadvertisementscontainobscenecontentsandbringaboutspiritualpollution.Third,theyseriouslydamagethecreditofbusinessesbecausetheshopswhichsellthosegoodswillbedistrustedandevenconsideredtheconspiratorsofthoseadvertisersbyconsumers.
Inconclusion,falseadvertisementsmustbeeliminatedinoursociety.
Speakingofadvertisement,somepeopledohaveabadfeelingforit.Theyarguethatithappensquiteoftenthatwhentheyareenjoyingamovie,thenadvertisementpopupanddisappointthem.While,somepeoplebelievethatadvertisementisgreatfortheyareinformedofsomenewandinexpensiveproductsorotherthings.Inmypointofview,Ithinkadvertisementisadisaster.Reasonsareasfollows.
Firstofall,mostadvertisementsarefulloffakeinformation.Mostmanufacturersprefertoadvertisetheirproducts;hencetheywilltrytouseexaggeratedandevenfakeinformationtoattractcustomers.
Secondly,advertisementcanbeannoying.WhenpeoplearewatchingTVprogramsorlistentoradios,ifadvertisementbreaksinbymidway,thenpeoplewillgetannoyedbecauseadsmakethemforgetwhattheyarewatchingorlistening.
Thirdly,adscheatoncustomers.Formostcustomers,theywouldbuytheproductspastedinadvertisementbecausetheybelievewhattheadssay.Sinceadvertisementsareusuallydishonest,mostcustomerswillfindthemselvescheatedaftertheybuytheproductinads.
Allinall,sinceadvertisementissoannoying,fulloffakeinformationandcheatoncustomers,Idon’tthinkadvertisementispopularamongus.
friendsareimportant.ithasoftenbeensaidthat,”nomancanlivelikeanisland”.asourpopulationincreasesinsize,thisisbeingincreasinglytrue.apersonwillhavetroublecopingwithsocietywithoutfriends.friendsshouldnotbeconfusedwithacquaintances.acquaintancesarepeoplewhomyoumayseeoften.but,youcouldneversharewealandwoewithanacquaintance.acquaintanceareusuallywithyouforwhattheycanget.maybe,theyliketobewithyoubecauseyouarepopular.peopleusuallyhavefewfriendsandmanyacquaintances.friendsarealwaystherewhenyouneedthem.theyaredependableandresponsibletheyshareyoursorrowandhappiness.theyarenotinterestedinwhattheycangetfromyou.theyinfluenceyourdevelopment,maturityandsenseofresponsibility.theyalsowarnyouwhenyouareindangerofdoingwrongly.yes,friendsarewonderful.itisnicetoenjoythewarmthradiatingformgoodfriends.
Onthewayoflife,myfriendgrowsupwithme,givingmewarmheartandsatisfyingdreams.Ithoughtofthefriendwhohadcomewithme,afeelingofwarmthandwarmth.
Intheseasonofflyingreddragonflies,Iliveinthecountryside.Thebellismybestfriend,ashort,gentlegirl.Itwasthere,Iandshewalkedhandinhandintothefield,shepickedflowersedonmyclothes,asforme,Idoonlylei,letherforthelittleprincessinthefairytale.Summernight,ifyouhavetwolittlegirls,everytimesittinginthecourtyardlowstools,chinproppedup,listeningtograndmatellingmethestoryofthesky,listentothelittleworm"hissing"sound,thenumberofthestars,inthebreezegentlybrushed,sleepilyintodreamland,itmustbethebellsonandI.Earlyautumn,Iandwildinthebellsontogethertocatchthegrasshopper,greenwormwithawrap,thegrassisburiedinared-hotstoveash,checkitlater,red.Ha!Ha!Delicious!
Ihaveafriend,hernameisxuyiqiye,shecombsherneatearhair,withbigeyes,liketwobrightblackpearlinlaidintheroundface,showingapairofclever.Haveasmallnoseundertheeyes,noseandasmallcherrymouthbelow,oftenupsomefunnysentences.
我有一个朋友，她的名字叫许羿，她梳着齐耳短发，眼睛大大的，好似两颗明亮的黑珍珠镶嵌在圆圆的脸上，显现出一副机灵的样子。眼睛下面有一个小鼻子，鼻子下面还有一张樱桃般的小嘴巴，经常蹦出一些令人发笑的句子。
她最喜欢看课外书了，每次看书都会看到废寝忘食的地步。有一次，我下课时找她玩，发现她正在看书看得入神，我连续叫了她几声，她都没有反应。于是我走到她的面前，她还是无动于衷。我不忍打扰她，只能去找别的同学去玩了。
Sincewehadn’ttalkedtoeachotherforentirelyamonth,ourfriendshipwasatstake.Talkingtohimdirectly,eveniffromthebottomofmyheart,seemedquiteimpossible!Asaresult,asmallpieceofpaperwithmywishthatwecouldgetalongwellaseverbeforewaspassedthroughanotherfriendofmine.TherewasnoresponseaswhatIguessedbefore.KnowingthattheremustbesomechangewithZhangLing,IaskedWangPingtoholdavolleyball-likegamewithballooninsecret.
Then,“unexpectedly”,weweredividedintothesameside.Attheverybeginning,hedidn’tevengivemeonechancetotouchtheballonpurpose.However,whentimewaspassingby,thedesiretowinthegameandthelowestmakeinspiredhimtohavemoreteamworkwithme.Thedevotiontothegamemeltedtheicebergfinally.Onthevergeofbreakingup,ebecamegoodfriendsagain.Andnow,ZhangLingisstillwonderingwhatmadeitsoluckythatwewerearrangedintooneside.
Weoftensaythephrase“Quarrelsbetweenfriendsarejustsandofadesert.”LastSaturday,ImetZhanglingattheparty.Ibelieveheismytruefriendwhowouldnotcaremuchabouttheunpleasantquarrelwehad.Actually,Ialmostforgotwhatwehadquarreledfor.Iwentinfrontofhimandapologizedforthequarrel.Hesmiledandsaidhewasabouttodothesamething.Webothsmiled.Duringtheparty,everyonewasexpectedtowriteacardtohisorhermostlovedone.Iwrote“Thefloweroffriendshipwillneverwither.”OnacardandgaveittoZhangLin.
Coincidentally,hewrotemeacardback,saying“Friendlikeyougivesmetheotherhalfofmylife.”Afterwards,hetoldmeithadmulti-facetedmeanings.Yes,Icanguessthemout.Friendsaretheonesthatgiveyouthemosthappiness,andatthesametimetheoneswhoyouquarrelwiththemostbutcaretheleast.
Truefriendswillalwayssharethejoyofsuccesswithyou.
Inonematch,Iwontheprizeunexpectedly,butIheardabadnews-tao,thereisnoprize,thisisafeelingintheheart.Butsuddenly,Isawtaocameoverandsaidtome:"you,congratulationsyoureceivedaprize,Iknowthatyouaredone!Inordertocelebrateyoursuccess,afterschool,Iinviteyoutoeatyourfavoritechocolateicecream."Afterthat,Ialsoreceivedmanyblessingsfrommyclassmates.
Truefriendswillbetheretoprotectyouandsupportyou.Inoneaccident,Iwasmisunderstoodbyoneofmyclassmates,andIwashelplessandhelplessinthefaceofthissuddenmisunderstanding.Atthatmoment,taofirstcameforwardandsaid,"Ibelieveyouareinnocent.Ibelieveinher.Itisnotherfault!"Herwordsarelikearayofsunshineinthedark,givingmehopeandwarmth.Butintheend,Ichosetoescape.Taoseemstounderstandmymind
DoyouwanttoknowwhoismygoodfriendPleaselistento:
Youknowwhoismygoodfriendnow!
Anothertime,weareplayingontheplaygroundtotouchpeople,Iaccidentallyhurthislegsinalarge,SunHuitotakemetotheinfirmary.
ZengQiaoisoneofmyfriends.Sheisabeautiful,outgoingandgood-temperedgirl.Shesmilesfrequently.Ithinkit’shersmilethatmakesherbeauty.Weliveinthesamedormitory,sothatwealwaysstaytogether,nomattergoingtoclassroomorhavingdinners.Atfirst,Idon’tlikeherverymuch,becausesheisalwaystalking.Itseemsthatshecan’tstopopenhermouth.Iamalittlebitquietandintroverted,soIseldomtalktoothers.Butgradually,Ifindthatshecanhaveinfluenceonothersbywhatshesays.ZengQiaolikessharinginterestingthingswithothers.Forexample,shelikestellingusherfunnystoriesofherchildhoodorherformerclassmates.ShealwaystellsmethatIshouldbemoreextrovertedandlearntotalktoothers.Undertheinfluenceofher,ImunicatewithothersmorefrequentlyandIfindthatitfeelssogreat.IamsogratefulthatIcanhavesuchagoodfriend.
Iliketomakefriendsalot,becauseIliketoshareopinionswiththem.ButIfinditishardtofindanidealfriend.Mostpeoplejustliketohangoutwithyou.Ifyouwanttoshareprofoundinformation,theywillstayquiet.Iamsoeagertofindanidealfriend.Firstly,hecansharethesameinterestwithme.Iliketoreadbooksandwatchmovies.Ialwayswantsomeonewhocandiscussaboutthedetail,whichwillbesoamazing.Secondly,hemustbeconsiderate.SometimesIwillforgetaboutthetimeandplacebecauseIhavesomethingurgenttodo,ifheisconsiderate,ourfriendshipcanlastforever.
Hello,everyone!Iwanttomakefriendswithyou.HowaboutyouFirst,letmeintroduce(介绍)myself（我自己）toyou:
DoyoulikemeDoyouwanttomakefriendswithmeWritetome,please.