Ifyou’reatouristvisitingChinain2017,chancesareyou’llbesurprisedathowtechnologyisintegratedintoeverydaylife.Behindalltheconvenienceisnotjustreadilyavailabletechnology,butagovernment-led“InternetPlus”campaigntotapthefullpotentialoftheinternet.
JiangAofeimaynotknowtheintimatedetailsoftheInternetPlusactionplan,buthefeelsthathislifehasbenefitedtremendouslyfromit.Practicallyeverythingheneedsonadailybasisisafewclicksawayonhisphone—hailingacab,gettinghisdinnerdeliveredandevenorderingamasseusewhocanmakeahousecalltosavehimfromatriptothemassageparlor.
ThisisexactlywhattheInternetPlusactionplanaimstodo:empoweringtraditionalindustrieswiththeforceoftheinternet.Theideaisthatbyintegratingmobilephones,cloudcomputingandbigdatawithmodernmanufacturingandpromotinge-commerce,anewenginehasbeencreatedforChina’seconomicgrowth.
Chinesebusinessesareeyeinglucrativegrowthopportunitiesenabledbytheplan.XiaYongfeng,vice-presidentofXiaomiEcosystem,asub-brandgroupoftheleadingsmartphoneandsmartgadgetsmakerXiaomi,saysthathetakesprideinhowsmartandinternet-connectedmostofhisproductsare.Inaneraofmobileinternet,it’sthesetypesofproductsthatwillmeetthespecificneedsofpickycustomers,saidXia.
“OneofthevalueswelookforwhenwebringnewproductsintotheMifamilyiswhetherithasthe‘Internetvaluesystem.’WhatImeanisthatwelookforbrandsthattreasureusers,whoarethecoreofthisInternetAge,“Xiaexplains.HepointsoutthatXiaomihasevolvedwiththeInternetPlusdriveanditowesmuchofitssuccesstotheavailabilityofcloudcomputingandbigdata,twocoreelementsofthegovernment’sactionplan.
Buttheroadaheadisnotonewithoutchallenges.TechnologymayhaveempoweredXiaomi,butitalsohasfueledcompetitionwiththecompany’sbusinessrivals.XiaYongfenghasanambitiousvisionforthefutureofhisfirm.Hebelievesthattothinktheinternetistothinkboldandthinkthefuture,becauseanyproductthatmayseemedgynowwillonlylookcompletelyordinarydowntheroad.
China’sInternetPlusplanmaybeyoung,butit’salreadychangingpeople’slivesforthebetter.Andifallgoestoplan,Chinesebusinessesstandtobenefittoo,runningmaybealittlefasterthantheirinternationalpeers.
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