Noonecanavoidbeinginfluencedbyadvertisements.Muchaswemayprideourselvesonourgoodtaste,wearenolongerfreetochoosethethingswewants,foradvertisingexertsasubtleinfluenceonus.Intheireffortstopersuadeustobuythisorthatproduct,advertisershavemadeaclosestudyofhumannatureandhaveclassifiedallourlittleweaknesses.
Advertisersdiscoveredyearsagothatallofuslovetogetsomethingfornothing免费的.AnadvertisementwhichbeginswiththemagicwordFREEcanrarelygowrong.Thesedays,advertisersnotonlyofferfreesamples,butfreecars,freehouses,andfreetripsroundtheworldaswell.Theydevisehundredsofcompetitionswhichwillenableustowinhugesumsofmoney.Radioandtelevisionhavemadeitpossibleforadvertiserstocapturetheattentionofmillionsofpeopleinthisway.
Duringaradioprogramme,acompanyofbiscuitmanufacturersonceaskedlistenerstobakebiscuitsandsendthemtotheirfactory.Theyofferedtopay$10apoundforthebiggestbiscuitbakedbyalistener.Theresponsetothiscompetitionwastremendous.Beforelong很快,biscuitsofallshapesandsizesbeganarrivingatthefactory.Oneladybroughtinabiscuitonawheelbarrow.Itweightednearly500pounds.Alittlelater一会儿,amancamealongwithabiscuitwhichoccupied占据thewholebootofhiscar.Allthebiscuitsthatweresentwerecarefullyweighed.Thelargestwas713pounds.Itseemedcertainthatthiswouldwintheprize.Butjustbeforethecompetitionclosed,alorryarrivedatthefactorywithatrulycolossalbiscuitwhichweighed2,400pounds.Ithadbeenbakedbyacollegestudentwhohadusedover1,000poundsofflour,800poundsofsugar,200poundsoffat,and400poundsofvariousotheringredients.Itwassoheavythatacranehadtobeusedtoremoveitfromthelorry.Themanufacturershadtopaymoremoneythantheyhadanticipated.Fortheyboughtthebiscuitfromthestudentfor$24,000.
Newwordsandexpressions
influence影响
pride骄傲
taste鉴赏力
exert施加
subtle微妙的
classify分类
magic有奇妙作用的
sample样品
devise设计，想出
capture吸引
manufacturer制造商
wheelbarrow独轮手推车
boot行李箱
ingredient配料
crane起重机，鹤
anticipate预期
Notesonthetext
l补充口语习语
1.crossmyheart.说真心话
Itcrossesmyheart.
2.Let’smakeup.让我们和解的
3.Igottherunsyesterday.我昨天拉肚子
4.Whynot=Ok为什么不,表肯定
5.Heputhisfootinhismouth.
乱说话，满嘴跑舌头
6.knowsb.likeabook对…了如指掌
7.stopone’sfun让…不再快乐
l背诵
1.原始->死背
听背法、看背法(翻译)、主干背、大段复述只背句型结构
2.斜看书->脑背
laffect影响(负面)
├meanalot对…意义重大
├makegreatdifference巨大影响
├makenodifference没有影响
└exertinfluenceon施加影响
affectone’smood情绪
Mymothercaresmuchaboutme.
Hemeansalottome.
Hisarrivalmakesgreatdifferencetome.
ltakepridein(me)为…自豪
=beproudof
Ipridemyselfonmygoodtaste.
lexert汉语中的施加都可用它
├exertpressureon压力
├exertinfluenceon
└exertfascinationon魔力，魅力
┌fascination奇妙的
├miraculous奇谈般的
├amazing让人惊奇的
├fantastic妙不可言的
└magic奇妙的
lmaternallove母爱
Noonecanavoidbeinginfluencedbymaternallove.
l倒装
1.as引导让步状语从句倒装
Richasheis,hespendsacentoncharity.
Tryashedoes,heneverseemsabletodotheworkbeautifully.
as都可译为“尽管”
2.Muchaswemayprideourselvesonourgoodtaste,wearenolongerfreetochoosethethingswewant.尽管我们为自己的绝好鉴赏力感到自豪，但我们已经无法自由地选择我们所需要的东西了。
lIntheireffortstopersuadeustobuythisorthatproduct,theyhavemadeaclosestudyofhumannature.
l人名(男)：
David被爱的人
Donald世界之王
Richard勇敢的人
John上帝的礼物
Alan英俊的人
Victor胜利者
Adam红色的土
George农夫
Henry贵族
Peter岩石
Francis自由
Lewis保护者
ldesign(具体)┬设计
├devise(抽象)┘
├plottodo谋划
├schemetodo密谋
└conceive构思
captureone’sattention
┌manufacturer人
└人工工厂制造商
lelement元素(抽象)
├factor因素
├fraction小部分
└component组成成份
lingredient配料
└放里面给他减肥，吃
┌anticipate预料
├foresee预见
├forecast预报
├predict预计
└foreknow预知
madearemarkablediscovery
└取代discovered发现
lfor花(钱)
Iboughtahousefor5,000dollars.
fornothing免费
lrarelygowrong
└beveryeffective
Thesedays=Nowadays当前
lnotonly后的动词与but后动词一样时，后可省;不同则不省
Henotonlyoffersmeafreecar,buthelpsmetosolvethebigproblem.(解决)