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2015.06.18
A)
Marketingpeoplehaveidentifiedanewgroupofconsumers.Theyare“SuperGreenies”andtheyarefashionablyconcernedabouttheenvironment.
HowwillyourecognizethemThatiseasy.Theybuyorganic,locally-grownfood.Theyuseeco-friendlydetergent,washingpowder,soapandshampoo.Theytakereusablebagstothesupermarketfortheirshopping,thusavoidingcollectingloadsofplasticbags.Intheirhomestheyhavereplacedconventionallightbulbswithenergyefficientones.Kids’toysandtheirgadgetsrunonrechargeablebatteries.Theirnextcarwillbeahybridpoweredbyelectricityandgas.They’rekeenoncycling,hiking,photography,yogaandgardening.Theyprobablygrowtheirownvegetables.
B)
Andtheyrecycleeverything.Garbageissortedintoglass,tin,paper,cardboardandkitchenwaste.Kitchenwaste(food,scraps,eggshells,coffeegrinds,tealeaves)allgoesintothecompostheapinthegarden.Likewise,grasscuttingsandsoftweeds.Afterafewmonthsthewholelotbreaksdowntoproducearichcompost.TheytaketheiroldrefrigeratortoacouncilcollectionpointwheretheCFCs(whichdamagetheozonelayer)canbesafelyremoved.Theydon’twearacrylicfibers:alltheirsweatersarewoolen.Likewisetheirbedsandfurniturearemadefrom100percentnaturalmaterials.
C)
SuperGreeniessoundlikeniceneighbors.Thekindofpeopleyoucouldinvitetoyourbarbecue(organicsausagesonly).
However,US-basedScarboroughResearchdiscoveredsomekeyfactsaboutSuperGreenies.Theyenjoythefinerthingsinlife,includingqualitycosmetics(nottestedonanimals),finejewelryandwine.Some60percentofthemownasecondhome;it’slikelytheyboughtacameracostingmorethan500dollars(3,199yuan)inthepastyear;and75percentofthemarelikelytohaveahouseholdincomeof150,000dollars.Andtheirothercarislikelytobeagas-guzzlinggreenLandRover.
D)
SaraLaskow,writingonthewebsiteofGoodEnvironment,said,“Thisiswhygreenconsumerismisnotgoingtosaveplanets.Itisclearthatbuyinggreenlaundrydetergentandeco-friendlylipstickisnotgoingtomakeadentintheworld’scarbonemissions,particularlywhenpeoplebuyingtheseproductsarebuyingtwiceasmanyoftheminordertostockboththeirhomes.”
E)
BillGates,Microsoft’sheadhoncho,isvestingincleanenergytechnologies.InMayhearguedthatonanindividuallevelgreeninvestmentsuchasrooftopsolarpanelsaremerely“cuteness”.Gatesarguedthatrealsolutionslieinsystematicchange,suchasincreaseinlarge-scalesolarfarms.
F)
Laskowsaid:“Changecanhappenataconsumerlevel,butittakesmorededication,effortandsacrificethantheSuperGreenielifestyleentails.”
Shewenton:“InsteadoffeelingpressuretokeepupwiththeJoneses,wearefeelingpressuretokeepupwiththeGreenies.Perhapsit’stimetotakeastepbackandconsidersimplewaysforevenSuperGreeniestoliveinamoreeco-friendlyway.”
ShesuggestedSuperGreeniesshouldflyless,andreducetheirexpensivehobbies.Fortherestofuswhocan’taffordaprivatejetoreveneco-friendlydetergent,it’sgoodtoknowthatsimplypossessinglessstuffisawayofbeinggreen.