Buttodaywestandatthethresholdofanewera.Theinformationeconomyhasmaturedandbecomesmarter.Accordingtomanybusinesscommentators,wearenowlivinginaknowledgeeconomy.Therehasalwaysbeenamarketforknowledge,ofcourse.Thepublishingindustryisbasedonit.Buttodaytheinternetismakingthedistributionofknowledgeevereasier.Thedayswhenthepublisherdecidedwhatgotpublishedareover.AnyonewithaPCandamodemcantalktotheworld.Thisisreducingthefrictionintheknowledgeeconomy.
Everyonehasknowledgeofwhateverindustrysheorheisin.sayyouareacomputerdealer,forexample.Overtheyearsyourhavecompliedalistofthetenbestlowestpriceplacestobuywholesalecomputerequipment.Nowyoucansellyourknowledgetonewer,youngercomputerdealerswhohavenowaytobuildupthisknowledgewithoutlosingthousandsofpoundsfindingitoutthehardway.Untilnow,suchknowledgeremainedsecurelylockedintherecipient’shead,accumulatedandthenworthlesslywitheredaway.Thisnolongerneedstobethecase.Suchknowledgecanbesoldviawebsites.
Knowledgehasadistinctadvantageintoday’smarketplace.It’sarenewableresource.Betteryet,itsworthactuallyincreases,.“knowledgeistheonlyassetthatgrowswithuse.“observesScanfordUniversityProfessorPaulRomer.Butwhatexactlyisknowledgeandhowcanitbepackagedtotradeonanopenmarket”“knowledgeisexperientialinformation,intelligenceappliedthoroughandgainedfromexperience.”SayJosenphPineandJamesGilmoreintheirbookTheExperienceEconomy.
Thevalueofknowledgeoftendependsonvariablessuchastimeandthecredibilityoftheseller.Certainknowledgemayhaveaverylimitedshelflife.Insightsconcerninghowtosetupaninternetbusinessinonecountry,mightbeworthafortuneononedayandnothingthenext,dependingonchangesingovernmentpolicy.Marketsinknowledgewillbesignificanceforonething.Theyrepresentoneofthemostoriginalusesofthewebtechnology.InsomecorneroftheglobethereisacompanywantingtosourceplasticwidgetsfromPoland,andsomewhereelseanothercompanythatwishestosetupaplasticsfactorythere.It’ssimplyacaseofconnectingthetwo.
Iisagoodexampleofaknowledgetrader.Itistargetedatfoodservicemanagersthroughoutthehospitalityindustry.“westartedwiththecontextratherthanextractingmoneyfromsuppliers.“explainsfounderMikeDay.“weofferfoodserviceprofessionalsinteractivesupporttoincreasesalesandprofits.Peopledon’twantanotherone-dimensionalsitefullofadvertisingthatdoesn’thelpthemtodotheirjobmoreeffectively，ithastobecustomisedofferingrealsolutionstorealproblems.“thesite’sfeaturesincludeaccesstoonlinetrainingandatarifftrackertorestaurantscancheckpricesthroughoutthesector.
15.whatpointismadeinthefirstparagraph
AInterestincommoditymarketshasdecreased.
BOveralllevelsofexpertisehaveimproved.
COpportunitiestoexploityourknowledgewerelimitedinthepast
DExternalmarketforceshavemeantknowledgeisunderpriced.
16whatarewetoldaboutthecurrentimpactoftheinternetinthesecondparagraph
Apublishersbenefitfromtheirexploitationoftheinternet.
Btheinternethasmadeiteasiertoanalysebusinesstrends.
CItisdifficulttocalculatethetrueeconomicvalueoftheinternet.
DTheinternetfacilitatesthedevelopmentoftheknowledgeeconomy.
17Inthethirdparagraph,whatdoesthewritersayaboutknowledge
AAcquiringknowledgecanbeexpensive
BThemostvaluableknowledgeconcernsIT
CTradingknowledgeraisesissuesofsecurity.
DNewbusinessesfindithardtotradeinknowledge.
18.Whatpointismadeaboutknowledgeinthefourthparagraph
AItprovidesspecialistinformation
BItsappealliesinitsexclusivity
Citcangeneratenewideas
DItsvalueaccumulates.
19whichapplicationofknowledgedoesthewriterregardasparticularlyuseful
Aanalyzingmanufacturingtrends
Bintroducingcompatibleparties
Cinterpretingtimeconstraints
Dadvisingonlegislation
20whatkeyfeatureisprovidedbyI
Aapproachesthatreflecttheprovider’sownexperience
Baccesstoappropriatelytrainedpotentialemployees.
Cadvicewhichdirectlybenefitsthebottomline
Dadvertisingwhichiscarefullytargeted
15题，问第一段的观点是什么。第一段就是简洁介绍在过去，受种种条件的限制，学问不行能拿来做交易（thereusedtobenowaytotradeit），除非是通过job的形式，领取固定工资，算是学问的价钱。也就是说，过去想真正开发学问的价值的时机还是很局限的。
16题，问互联网在现阶段的影响，这题答案很明显：Buttodaytheinternetismakingthedistributionofknowledgeevereasier.互联网让学问的传播更简单了。更简单，就是D选项的facilitate。
18题，问第四段关于学问的观点是什么。这题答案也很明显。原文明确说了：itsworthactuallyincreases。价值事实上是增加的。也就是，学问的价值是积存的。选D。
19题，问认为学问在哪方面特殊有用。这题答案在第五段后面列举的那个例子里面。这段文字最终列举这个例子之前说Marketsinknowledgewillbesignificanceforonething.从这里的signif