商务英语阅读(基础篇)全套电子课件完整版ppt整本书电子教案最全教学教程整套课件.ppt

1、Unit1InterculturalCommunication目录12ReadingSkillTextATextBReadingPracticeTextCIntroductionIntroductionIntroductionWordsandExpressionsWordsandExpressionsWordsandExpressionsNotesNotesNotesExercisesExercisesExercisesTextAIntroductionDecision-makingisveryimportantforbusinessmenando

2、therpeople.Itcanreflectaparticularpatternofmanagementbehavior.However,itisinfluencedbydifferentcultures.WhatareculturaldifferencesinWesternandJapanesedecision-makingWhatarethe“youtoyou”approachand“Itoyou”approachYoucanfindtheanswerinthefollowingtext.I

3、.ReadingPracticeCulturalDifferencesinWesternandJapaneseDecision-MakingTextATotalkaboutproblem-solvingordecision-makingwithinanationalenvironmentmeansexaminingmanycomplexculturalforces.Itmeanstryingtomeasuretheimpactoftheseforcesoncontemporarylife,andalsocomi

4、ngtogripswithchangesnowtakingplace.I.ReadingPracticeTextAInJapan,themostimportantthingiswhatorganizationyouworkfor.Thisisofextremeimportancewhentryingtoanalyzethedirection-takingordecision-makingprocess.Attheleast,itexplainsthegreaterjobstabilityinJapa

5、n,incontrasttothegreatjobmobilityinAmerica.Whilewedifferinmanyways,suchdifferencesareneithersuperiornorinferiortoeachother.Aparticularpatternofmanagementbehaviordevelopsfromacomplexmixtureofuniqueculturalfactorsandwillonlyworkwithinagivenculture.I.Read

6、ingPractice8/28/2022TextALetmetrytodescribethreeorfourcharacteristicsoftheJapaneseenvironmentthatinsomewayaffectdecision-makingandproblem-solving.Thesecharacteristicsarerelatedtoeachother.First,inanyapproachtoaproblemandinanynegotiationsinJapan,thereisth

7、e“youtoyou”approach,asdistinguishedfromtheWestern“Itoyou”approach.Thedifferenceisthis:In“Itoyou”,bothsidespresenttheirargumentsopenlyfromtheirownpointofviewtheystatewhattheywantandwhattheyexpecttoget.Aconfrontationsituationistherebysetup,andWestern

8、ersareveryskillfulindealingwiththis.I.ReadingPractice8/28/2022TextAThe“youtoyou”approachpracticedinJapanisbasedoneachsideautomaticallyandoftenunconsciouslytryingtounderstandtheotherpersonspointofview.Thus,thedirectionofthemeetingisamutualattempttoreduce

9、confrontationandachieveharmony.Asecondcharacteristicisbasedon“consensusopinion”and“bottom-updirection”.InJapangreatconsiderationisgiventothethoughtsandopinionsofeveryoneatalllevels.Thisistrueofbothprivateenterprisesandgovernmentministries.InJapanthereisa

10、driveforunitywithinthegroupwhetheritisfamily,company,orParliament.I.ReadingPractice8/28/2022TextAThedifferenceisthatWestern-styledecision-makingproceedsmostlyfromtopmanagementandoftendoesnotconsultmiddlemanagementortheworkerwhileinJapan,ideacanbecreatedat

11、thelowestlevels,travelupwardthroughanorganizationandhaveanimpactontheeventualdecision.Thisis“bottomup”.ThereisalsoacharacteristicstyleofcommunicationinJapanthatisdifferentfromtheWesternway.I.ReadingPractice8/28/2022TextATheJapanesebusinesspersonworkstoa

12、chieveharmony,evenifthedealfallsthrough,andwillspendwhatevertimeisnecessarytodeterminea“youtoyou”approach,communicatingpersonalviewsonlyindirectlyanddelicately.Thisplacestimeinadifferentperspective.InJapantheWesterndeadlineapproachissecondarytoathorough

13、job.Owingtothisdifferenceinemphasis,theJapanesearethoroughintheirmeetingsaswellasintheirproduction.ThusAmericansareoftenfrustratedbythemanysuccessivemeetingsinmanyJapanesebusinesses.ButwheretheAmericanispressingforaspecificdecision,theJapaneseistryingt

14、odevisearatherbroaddirection.I.ReadingPractice8/28/2022TextAOntheotherhand,onceagivenagreementismade,itistheJapanesewhosometimeswonderattheslowpaceinwhichWesternersimplementthedecision.TheJapaneseareeagertomoveforwardandWesterners,perhaps,lagbehindas

15、theytakethetimeforin-depthplanning.Now,whileJapansindustryandtechnologyarehighlydeveloped,theyhavenotreplacedthefundamentalforceofhumanenergyandmotivation.BythatImeanthattheJapanesetakegreatprideindoingajobwellandgettingitdonenomatterhowmuchtimeis

16、required.Thereisacommitmentandsenseofresponsibility,whichhavenotyetbeendiscardedinthisageofmachines.I.ReadingPractice8/28/2022TextAInmyfieldfinanceandsecuritiesIamoftenaskedbyWesternershowNomuraSecuritieshasmanagedtoescapethepapertrafficjamthatAmericanfi

17、rmshavefaced.We,too,havehadthatproblem.TheTokyoStockExchangeoftenhasbetween200and300milliontransactionsaday.ThisvolumeismanytimesmorethanthatoftheNewYorkStockExchange.HowcanitbefeasibletohandlethisloadFirst,wehaveverysophisticatedcomputers.Second,

18、andmostimportant,theoperationalpersonnelresponsibleforprocessingallthesetransactionsstayandstayuntilthejobisdone.Perhapsin20yearsorsoonertheywillbemorewesternizedandinsistongoinghomeatfiveoclock.Buttoday,still,mostinsistonstayinguntilthejobisdone.The

19、reisasincereconcernforquality.I.ReadingPractice8/28/2022TextAThiswillingnesstohelpinapinchisanimportantaspectofJapaneseproblem-solving,andyoufinditateverylevel.Someyearsago,theMatsushitaCompanywashavingaverybadtime.Amongthemanymeasurestaken,Mr.Matsus

20、hita,thefounderandthenchairman,becamethemanagerofthesalesdepartment.Also,whenweatNomuraconvertedtocomputersaboutfiveyearsago,thenewsystemeliminatedthejobsof700people.Wedidnotdismissthesepeople;rather,weconvertedthemtosecuritiessalespeopleandsomeofth

21、esearenowourleadingsalespeople.Providedthereisintelligenceandawillingnesstoexertyourself,thereisaplacewithinthecompanytotryandtosucceed.InJapan,apersonscapabilitiesarenotforcedintoaninflexiblearea.Andwefeelthecompanyowesaworkersomethingforloyaltyan

22、dcommitment.I.ReadingPractice8/28/2022TextAWordsandExpressionsgripgripn.紧握,紧抓stabilitystbiltin.稳定,稳固mobilemubiladj.活动的,流动的superiorsju:piriadj.更好的,优秀的inferiorinfiriadj.次等的,较差的negotiationni,guieinn.谈判,洽谈I.ReadingPractice8/28/2022TextAthereby,ebaiadv.因此,从而harmonyha:mni

23、n.和谐,融洽consensusknsenssn.一致同意,共同看法bottom-up,btmpadj.由下而上的enterpriseentpraizn.企业,公司unityju:ntin.和睦,统一parliamentpa:lmntn.议会,国会consultknsltvt.咨询,请教I.ReadingPractice8/28/2022TextAsuccessivesksesivadj.继续的,连续的laglgvi.落后in-depthindepadj.深入的,彻底的fundamental,fndmentladj.基本的,

24、主要的discarddiska:dvt.丢弃,抛弃transactiontrnzknn.交易,业务volumevlju:mn.数量,额;(书的)卷,册;音量feasiblefi:zbladj.可能的,行得通的I.ReadingPractice8/28/2022TextAsophisticatedsfistikeitidadj.复杂的,尖端的pinchpintn.捏,掐,拧convertknv:tv.(使)转化,(使)转变dismissdismisvt.解雇,开除providedprvaididconj.只要,如果exertigz

25、:tvt.努力,尽力flexiblefleksbladj.灵活的,可变通的I.ReadingPractice8/28/2022TextAcome/gettogripswith开始并应付,开始处理distinguishfrom使区别于betrueof对来说也一样fallthrough失败,成为泡影pressfor反复请求,紧急要求lagbehind落后inapinch迫不得已时,必要时I.ReadingPractice8/28/2022TextANotesItmeanstryingtomeasuretheimpactof

26、theseforcesoncontemporarylife,andalsocomingtogripswithchangesnowtakingplace.它意味着设法评估这些因素对现代生活的影响,也意味着把握目前正在发生的变化。First,inanyapproachtoaproblemandinanynegotiationsinJapan,thereisthe“youtoyou”approach,asdistinguishedfromtheWestern“Itoyou”approach.首先,在日本,任何处

27、理问题的方法或任何谈判都体现着“你对你”的方式,这有别于西方“我对你”的方式。I.ReadingPractice单击此处添加备注TextATheJapanesebusinesspersonworkstoachieveharmony,evenifthedealfallsthrough,andwillspendwhatevertimeisnecessarytodeterminea“youtoyou”approach,communicatingpersonalviewsonlyindirectlyanddelicately

29、ngquestionsaccordingtothepassages.1.Whatisthemostimportantthingfordirection-takingordecision-makinginJapanA.Howmuchyoucanearn.B.Whatorganizationyouworkfor.C.Whatresponsibilityyouhave.D.Whatpositionyouarein.I.ReadingPractice8/28/2022TextA2.Whatisthediffe

30、renceofpeoplesattitudetowardsjobbetweenJapanandAmericaA.PeopleinJapanpaymoreattentiontojobstabilitythanpeopleinAmericadotojobmobility.B.PeopleinJapanpaymoreattentiontojobmobilitythanpeopleinAmericadotojobstability.C.PeopleinJapanpaymoreattentionto

31、jobrewardsthanpeopleinAmericadotojobstability.D.PeopleinJapanpaymoreattentiontojobchallengethanpeopleinAmericadotojobstability.I.ReadingPractice8/28/2022TextA3.WhatistheapproachtoaproblemforwesternersA.“ItoI”approachB.“Itoyou”approachC.“youtoyou”app

32、roachD.“youtoI”approach4.The“youtoyou”approachpracticedinJapanisbasedon_.A.theleadersviewB.theotherpersonsviewC.theirownpointofviewD.eachsideI.ReadingPractice8/28/2022TextAI.ReadingPractice5.InJapangreatconsiderationisgiventothethoughtsandopinionsof_.A

33、.topmanagersB.middlemanagersC.everyoneatalllevelsD.workers6.TheJapanesebusinesspersonworkstoachieve_.A.harmonyB.powerC.moneyD.higherposition8/28/2022TextA7.Onceagivenagreementismade,Japaneseareeagerto_.A.takearestB.goaheadC.lagbehindD.wait8._havenotyet

34、beendiscardedinJapaneseculture.A.responsibilityB.commitmentC.humanenergyandmotivationD.alloftheaboveI.ReadingPractice8/28/2022TextA9.HowcanTokyoStockExchangehandlesomanytransactionsadayA.Thecomputersareverysophisticated.B.Theoperationalpersonnelareveryrespons

35、ible.C.Therearemanyworkingstaffs.D.BothAandB.10.WhichsentenceiswrongforJapaneseA.Japanesecompanyowesaworkersomethingforloyaltyandcommitment.B.Japaneseinsistonstayinguntilthejobisdone.C.Japaneseinsistongoinghomeatfiveoclock.D.Thereisasincereconcernfor

36、quality.I.ReadingPractice8/28/2022TextAII.Fillintheblankswiththewordsgivenblow.Changetheformwherenecessary.delicateanalyzefeasibledismissdiscarddifferconsultvolumeconvertexert1.Themoreself-knowledgewehave,themorecontrolwecan_overourfeelingsandbehavior.2.

37、IrealizedthatIhadaproblemanddecidedtohaveit_,andItraceditbacktowhenIwasinhospitalasachild.I.ReadingPracticeexertanalyzed8/28/2022TextA3.Thisiswherewe_fromtheprofessionalstheystudyinordertoworkbetter;westudyinordertounderstandmore.4.Beforemakinga

38、nychanges,_yourfamilytofindoutwhataremostimportanttothem.5.She_allheroldclotheswhenshemovedtoanewcity.6.The_oftradebetweenthetwocountriescontinuestogrow,andsodoestheculturalexchange.I.ReadingPracticedifferconsultdiscardedvolume8/28/2022TextA7.Madel

39、inewaswonderinghowtoapproachthe_questionofhersalarywithhernewboss.8.Ittakesthetechnician15minutesto_theplaneintoacarbyremovingthewingsandtail.9.Thecompany,whichhas_mostofitsstaff,saidithadlost$270millioninthelastyear.10.Weneeda_management

40、systemtomeetthechangingneedsofourcustomers.I.ReadingPracticeflexibledismissedconvertdelicate8/28/2022TextBIntroductionHerearefivemoreinventionsandsymbolsthataredefinitelyAmerican:theStatueofLiberty,which,thoughgivenasagiftfromtheFrench,hasalwayssymbolizedthec

41、onceptoffreedom;theBarbiedoll,whichhasbecomethequeenofalltoys;AmericanGothic,aportraitshowingafarmerandhiswife;theBuffalonickel,atributetothebuffaloandthenativeAmericanpeoplewhowerekilledanddisplacedtomakeroomforEuropeanexpansion;andfinally,theimage

42、ofUncleSam,whichrepresentsAmericanresolve,strength,andpatriotism.I.ReadingPractice8/28/2022TextBFiveFamousSymbolsofAmericanCultureTheStatueofLibertyInthemid-1870s,Frenchartist2FredericAugusteBartholdiwasworkingonanenormousprojectcalledLibertyEnlighteningtheWor

43、ld,amonumentcelebratingUSindependenceandtheFrance-Americaalliance.Atthesametime,hewasinlovewithawomanwhomhehadmetinCanada.Hismothercouldnotapproveofhersonsaffectionforawomanshehadnevermet,butBartholdiwentaheadandmarriedhislovein1876.I.ReadingPra

44、ctice8/28/2022TextBThatsameyearBartholdihadassembledthestatuesrightarmandtorch,anddisplayedtheminPhiladelphia.Itissaidthathehadusedhiswifesarmasthemodel,butfeltherfacewastoobeautifulforthestatue.Heneededsomeonewhosefacerepresentedsufferingyetstrength

45、,someonemoreseverethanbeautiful.Hechosehismother.TheStatueofLibertywasdedicatedonanislandinUpper4NewYorkBayin1886.Ithadhismothersfaceandhiswifesbody,butBartholdicalledit“mydaughter,Liberty”.I.ReadingPractice8/28/2022TextBBarbieBeforeallthedifferenttyp

46、esofBarbiedollsforsalenow,therewasjustasingleBarbie.Actually,hernamewasBarbara.BarbaraHandlerwasthedaughterofElliotandRuthHandler,co-foundersofthe9MattelToyCompany.RuthcameupwiththeideaforBarbieafterwatchingherdaughterplaywithpaperdolls.Thethree-dime

47、nsionalmodelforBarbiewasaGermandollajokegiftforadultsdescribedashavingtheappearanceof“awomanwhosoldsex”.Mattelrefashionedthedollintodecent,all-American-althoughwithanexaggeratedbreastsizeversionandnameditafterBarbara,whowasthenateenager.I.ReadingPractic

48、e8/28/2022TextBSinceherintroductionin1959,BarbiehasbecometheuniversallyrecognizedQueenoftheDolls.MattelsaystheaverageAmericangirlownstenBarbiedolls,andtwoaresoldsomewhereintheworldeverysecond.Nowmorethansixtyyearsold,Barbarawhodeclinesinterviewsbutissa

49、idtohavelovedthedollmaybethemostfamousunknownfigureontheplanetBarbiesboyfriend,Ken,wasintroducedin1961andnamedafterBarbarasbrother.TherealKen,whodiedin1994,wasdisgustedbythedollthatmadehisfamilyfamous.“Idontwantmychildrentoplaywithit,”hesaidin1

50、993.I.ReadingPractice8/28/2022TextBAmericanGothicGrantWoodinstantlyrosetofamein1930withhispaintingAmericanGothic,anoften-copiedinterpretationofthesolemnprideofAmericanfarmers.Thepaintingshowsaserious-lookingmanandawomanstandinginfrontofafarmhouse.Hewasst

51、ronglyinfluencedbymedievalartistsandinspiredbytheGothicwindowofanoldfarmhouse,butthefacesinhiscompositionwerewhatcapturedtheworldsattention.Woodlikedtopaintfacesheknewwell.Forthegravefarmerheusedhisdentist,asour-lookingman.Forthewomanstandingalongsid

52、ehim,theartistchosehissister,Nan.Hestretchedthemodelsnecksabit,buttherewasnodoubtwhoposedfortheportrait.NanlaterremarkedthatthefameshegainedfromAmericanGothicsavedherfromaveryboringlife.I.ReadingPractice8/28/2022TextBTheBuffaloNickelToday,Americanc

53、oinshonorprominentfiguresoftheUSgovernmentmostlyfamousformerpresidents.ButtheBuffalonickel,producedfrom1913to1938,honoredapairofconnectedtragediesfromthesettlementoftheAmericanfrontierthedestructionofthebuffaloherdsandtheAmericanIndians.Whilewhitepeopleha

54、dpreviouslybeenusedasmodelsformostAmericancoins,famedartistJamesEarleFraserwentagainsttraditionbyusingthreeactualAmericanIndiansasmodelsforhiscreation.Forthebuffaloontheotherside,sincebuffalonolongerwanderedaboutthegreatgrasslands,Fraserwasforcedtoske

55、tchanagingbuffalofromNewYorkCitysCentralParkZoo.Twoyearslater,in1915,thisanimalwassoldfor$100andkilledformeat,ahide,andawalldecorationmadefromitshorns.I.ReadingPractice8/28/2022TextBUncleSamFourteen-year-old17SamWilsonranawayfromhometojoinhisfather

56、andolderbrothersinthefighttoliberatetheAmericancoloniesfromtheBritishduring18theAmericanRevolution.Atage23,hestartedameat-packingbusinessandearnedareputationforbeinghonestandhard-working.Duringalaterwarin1812,WilsongainedapositioninspectingmeatforUSA

57、rmyforces,workingwithamanwhohadsignedacontractwiththegovernmenttoprovidemeattothearmy.Barrelsofmeatsuppliedtothearmywerestamped“EA-US”,identifyingthecompany(EA)andthecountryoforigin(US).Accordingtoonestory,whenagovernmentofficialvisitedtheplantanda

58、skedabouttheletters,acreativeemployeetoldhim“US”wasshortfor“UncleSam”Wilson.SoonsoldiersweresayingallArmysupplieswerefrom“UncleSam”.I.ReadingPractice8/28/2022TextBAfterthewar,acharactercalledUncleSambeganappearinginpoliticalcartoons,hisformevolvingfrom

59、anearliercartooncharactercalled19BrotherJonathanthatwaspopularduringtheAmericanRevolution.UncleSamsoonreplacedBrotherJonathanasAmericansmostpopularsymbol.ThemostenduringportraitofUncleSamwascreatedbyartist20JamesMontgomeryFlagginhisfamousarmyrecruitingpost

60、ersofWorldWarsIandII.Thatversionatallmanwithwhitehairandasmallwhitebeardonhischin,adarkbluecoatandatallhatwithstarsonitwasaself-portraitofFlagg.I.ReadingPractice8/28/2022TextBWordsandExpressions1.statuesttju:n.雕像,塑像2.libertylibtin.自由(权)3.enlightenin

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