Improvingprofitmarginscanmakeorbreakyourbusiness.Afterall,ifyou’reputtinginalotofwork,havehighrevenues,butlowprofitmargins,youwillstillhavetroublestayinginbusiness.Followingthesestepstoimproveyourprofitmarginwillgofarinhelpingyoucreatethebusinessofyourdreamsthatallowsyoutoliveyourdreamstoo.
Nomatterwhattypeofbusinessyouhave,it’simperativetohavesystemsandprocessesinplaceforeverything.Automateeverythingyoucan,outsourcethingsthataren’tinyourwheelhouse,andusethetechnologythatisavailabletoyoutomakeeverythingsimpler.
Forexample,havingtherightautoresponderplusautoresponderseriesispartoftheprocessofnurturingleads,retainingcustomers,andeducatingyouraudience.
Creatingtherightfilingsystemonyourcomputersoyoucaneasilyfindthingsisalsopartofasystem.Ifyoudothingsthesamewayeachtime(andyes,youcanimproveitasyougo),it’sgoingtomakemanytypesoftasksfasterandmoreeffective.
Usingthatsystem,addupsellingandcross-sellingtoeverysingleproductorservicethatyoupromote.Evenifyouarepromotingsomeoneelse’sproductorservice,youcanstillofferadditionalvaluetothemformakingapurchaseviacontentupgrades,prizes,andmore.
Byincreasingtheaverageordertotal,you’llincreaseyourROIexponentially.Becarefulaboutaddingtoomany,though.Youmayneedtotestitforyouraudienceaseachaudienceisdifferent,butoneortwoandeventhreeupsellofferscanmakeahugedifference.
Trackthenumberssothatyoucandiscoverwhatyou’redoingthat’smakingyouthemostreturnonyourinvestment.Ifyouhavelow-marginproductsandservicesthattakealotoftime,askyourselfwhatwouldhappenifyouspentthattimeontheproductsandservicesthathaveahigherreturn.Morethanlikelyyoucouldincreaseprofitsbysimplyswitchingeffortstodomoremarketingforthehigh-returnitems,andlessforthelow-returnitems.
Whensomeonebuysfromyou,they’remuchmorelikelytobuyfromyouagain.Therefore,setupautomationtosellnewproductsandservicestothepeoplewhohaveboughtfromyouthatyoubelievetheyneedorwilllike.Thisdoesn’teventakethatmuchworkifyoureallyknowyouraudience,yourproductofferings,andaregoodatfindingotherpeople’sproductstofillinthegaps.
Howmanymonthlyfeesdoyoupayforthingsthatyoureallydon’tuseoftenAutomationandsoftwarearewonderful,butifyou’renotusingsomething,thenit’sjustawasteofmoneyandanaddedexpensethatyoudon’tneed.Ifyou’reusingiteveryday,andyou’reseeingagoodreturnontheinvestment,keepusingit.Otherwise,letitgo.
Plus,trackingyourexpensesandmatchingthemtotheproductstheyhelpyoupromote,willensureyoudon’thaveexpensesonthebooksyoudon’tneedandwhichareloweringyourprofitmargin.
Ensuringthatyou’redoingallthatyoucantogetyourdigitalmarketingmixrightdependsonyouraudiencemostly,aswellastheproductorservicethatyouwanttopromotenext.Afterall,thereisnopointinpromotinganythingtothewrongpeopleinthewrongplace.
Yourdigitalmarketingmixconsistsofthevariousformsofcontentandtheplatformsyouwillusetogetyourmessageout.Thismixdependsonyouraudienceandyourgoals.Let’slookatsomepotentialgoalsandtheanswerstowhatmarketingmixtouse.
Mostpeoplewanttoincreasebrandawareness.Thiscouldtakeplacewithalist-buildingcampaign.You’llneedtousesocialmediaandcontentmarketingtogetyourbrandmessageouttotheworld.Toensurethatyoudothisright,you’llneedtostudyyouraudience,knowwhichsocialmedianetworkstheyuse,andwhattypeofcontenttheyenjoyconsuming.
Youcanusedifferentformsofcontentsuchasvideo,infographics,memes,blogposts,andmore.Whattypeyouusedepends(asalways)onyouraudienceandthedifferenttypesofcontenttheyaremostlikelytoview–andnotonlythat,reacttobysharingandansweringyourcallstoaction.
Onewaytogeneratemoreleadsistobuyads.But,youcanalsogenerateleadsorganicallythroughthecontentthatyousharewiththatgoalinmind.Usingthesameresearchyougatheredwhenyouwantedtoexpandawareness,promoteafreebieor“ethicalbribe”tohelpyoucollectemailaddressesforyouremaillist.
Yourleadmagnet(anotherwordforyourfreebie)shouldbecreatedintheformthatyouraudiencewillwantthemost.Itcanbesomethingeasylikeachecklist,cheatsheetorevenashortcoursethatistextbasedorvideobased.It’suptoyouanduptoyouraudience’spreferences.
Onceyoucapturealead,youneedtherightmarketingmixdirectedtowardthepeoplewhohavealreadyjoinedyourproductfunnelbygettingyourfreebie.Whentheygotthefreebie,theyhadtosignupusingtheiremailaddress,sonowthey’reinsidethefunnel.
Themessagesyousendshouldteachyouraudienceaboutyourofferingsinsuchawaythatmakesthemtrustyouenoughtomakethepurchasesmovingthroughyourfunnel–untilthey’vepurchasedmost,ifnotall,ofyourproductsorservices.Hint:Makesureoneofyouroffersisacontinuityprogramtoincreaselifetimecustomervaluepotential.
Ifyourgoaliscustomerretention,thenyou’llneedtocreatecontentforpeoplewhohavealreadypurchasedfromyou.Forexample,ifyouhaveamembershipprogramormastermindthatpeoplecanparticipateincontinuously,youcanretaincustomersbycontinuingtoaddenoughcontentandinterestforthemtomakethemwanttostay.
Ifyouhavemovedmostofyouraudiencethroughyourfunnel,it’stimetocreatenewproductsandservicestohelpthemsothattheyremaininyourfunnel.It’seasytodothisifyou’resurveyingyouraudienceabouttheirsatisfactionlevel.Atthattime,youcanaskthemwhatelsethey’dliketoseefromyou.
Asyoucansee,gettingtherightmarketingmixtakesknowledgeofyouraudience,yourniche,yourproductsandanunderstandingofyourproductfunnel.Themoreyouunderstandaboutthesefactors,themoresuccessfulyou’llbeatgettingyourdigitalmarketingmixright.
Therearemanyfactorsthatmakeupyourconsumerinsights.Themoreinformationthatyoucangather,themoreyou’llbeabletotargetyourmarket.Theseinsightswillhelpyouanswerwhoyouraudienceis,whoyourcustomeris,whattheyneed,andmore.
Therearemanywaystogatherconsumerinsights.Youcancollectinformationfromnumerouspartsofyourbusiness.Socialmedia,yourwebsite,andemailmarketingallcometomindregardingwheretogathertheinformationusingnativeanalyticssoftware.YoucanalsouseGoogleAnalyticstogetevenmoreinsights.Onceyouhavethesoftwareinstalled,considerthefollowing.
Understandingyourcustomersmoreisgoingtohelpyouboostyourbusinesstoawholenewlevel.Plus,it’snoteventhathard.Mostplatformsoffersomeformofnativeanalyticsthatyoucanusetofindoutmoreaboutwhatyourcustomerslikeanddon’tlike.Thenyoucanusethatinformationtokeepimproving.
Oneofthehardestthingstodoifyouhaveaservice-basedbusinessistofigureoutwhatyourfeesshouldbe.Youhavetorealizethattherearetwotypesofvalue.Oneiseconomicbasedandoneisperceivedvalue.Whatyouwanttofocusonwhencreatingyourpricingistheperceivedvalueyouoffertoindividuals.
Youcanboostyourperceivedvaluebybecominganexpertinyournicheandago-topersonforadviceaboutyourindustry.Youcandothisbywritingabook,bloggingregularly,gettinginterviewed,givinginterviews,goingtoliveeventsandonlineevents,hostingandattendingandpresentingatwebinars,andmore.
Inotherwords,themorevisibleyouare,themorepeoplewillwanttouseyou.Andthemorepeoplewanttouseyou,themoreyourvalueduetosupplyanddemand.
Mostpeoplestarttheirpricingwithanhourlyratecommensuratewithwhatothersintheirindustryarecharging.Thisisagoodwaytostart.Butit’sjustastart.Dosomeresearchtofindoutwhatothersarechargingforthesameservice,thendeterminethevaluetheydeliverforthecost.Figureoutwaystofillinthegapsintheservicestheothersoffer,whichcanboostyourvaluetremendously.
Ifyou’renotyetindemand,it’shardertosticktoahigherpriceforyourservices.But,youwanttocreateaperceiveddemandforyourtimebyavoidingfocusingonthatrightnow.Instead,focusonbuildingyourbusinessbyfillinginthegapswithotherservicesthatdon’ttakeasmuchofyourtime,makinganythinginvolvingone-on-onetimeyourhighpriceditem.
Ifyou’vebeeninbusinessfor20yearsandhavenumerousconnectionstotheindustry,you’resimplygoingtobeabletocommandamuchhigherfee.Butremember,yourclientsgetalotmorefortheirfeetodaythantheydidwhenyoustarted,soit’sworthit.
Thesereallyaffectyourfees,becauseitmatterswhatthesolutionisworthtoyourbuyer.Ifyourservicehelpsyourclientearnmultiplesixfigures,whatpercentagehaveyouearnedofthatSurely,ifyourhelpturnsa$50Kbusinessintoa$250Kbusiness,you’reworth10percentofthat,rightThat’s$20Kfromoneclient,whichonamonthlybasiswouldbeworth$1667amonth.Whatcanyouoffertothemthatwillbeworththat
Alotofpeoplefailwiththispartoftheprocess.Ifyoucan’tcommunicateyourvalue,it’llbehardforyoutojustifyyourprice.Incidentally,thisworkswithinformationproducts,courses,coaching,andone-on-oneservicestoo.Youneedtobeabletocommunicatehowmuchinrealdollarsyou’reworth,andwhy,toyourpotentialclients.
Whenyoucreateyourofferfunnelitshouldincludeproducts,services,andhelptoeveryoneineverystageofthebuyingcycle,withtheideatopushthemalltowardyourmostexpensiveone-on-oneservices.Youcandothatbysegmentingyourleadsbasedontheirbehavior.Qualifyingeachpotentialclientbeforeyoumakeyourofferisimperative.
Somanypeoplegointobusinesswithanemployeemindset.Startthinkingaboutthevalueyouoffertoyourcustomers,andhowyoucanimprovethatvalue.Themorevalueyoucanofferandthemorevalueyoucanprovethatyouoffer,themorepeoplewillbewillingtopayyouhappily.Wouldn’tyoupaysomeone$10Ktodayifyouknewforafactthatifyoudideverythingtheysaidyou’dmake$250Kfromthatinvestment
Marketsegmentationispartofanysuccessfulsalesstrategy.Itwilldrasticallyincreaseyourbottomlineifimplementedcorrectly.First,let’stalkaboutwhatmarketsegmentationis,andthenwe’llgooverthedifferentwaysitcanimproveyoursalesstrategy.
Manysmallbusinessownersmakethemistakeofcastingawidenet.Theywanttogetasmanycustomersaspossible,soitinitiallymakessensetothemthatgoingaftermorepeoplewillbringmorebusiness.
But,theoppositeistrue.Evenalargecorporationwithmanystores(suchasWalmart)usesmarketsegmentationtocreatealltheirmarketingprograms,becausegoingafteranarroweraudienceworksbetter.Therefore,marketsegmentationisgoingafterasmallerportionofyouraudience,eventhe“audienceofone”.
Therearemanytypesofsegmentationandmorethanwhatwillbelistedhere.Essentially,youcansegmentyouraudienceinmanyways,thenmarkettoeachindividualsegmentindifferentmarketingcampaigns.
Onceyoudeterminethesegmentyouwanttotarget,youneedwaystogettothem.Agoodwaytodothatistocreateafreebietogiveawaytothesectorthatyouwanttotargetinyoursalesstrategy.Youcancreatethefreebieyourselforyoucanhiresomeonetodoitforyou.
Agoodfreebieshouldnotbesomethingyouhavetocreatefreshforeachnewpotentialcustomer,butinsteadaverytargetedpiecethatyouonlycreateonceforthataudienceanddeliverinexpensively.
Manybusinessownersdecidetooutsourcetheirsocialmedia,foranumberofreasons.Alotofthemconsiderittobeachorethattheywouldliketohavehandledbyoutsideexperts.Theymightnothaveskilledpeoplein-house,anddon’twanttohireafull-timestaffer.
However,outsourcingthetaskmeanshandingovertherepresentationofyourbrandtopeoplewhodon’treallyunderstanditverywellandtowhomyouarejustanotherclientonalonglistofbusinesseswhoallwanttogetnoticedonsocialmedia.
Therecanbealearningcurveforeachsocialnetworkyoujoint,butinmostcasesyouasabusinessowneraregoingtobeyourownbestbrandadvocate.Thisisbecauseyouunderstandexactlywhatyourbrandrepresentsandwhatyouaretryingtoportraythroughyourbrand.
Yourbusinessmissionstatementandbusinessplanshouldfocusyourefforts.Brandislikea“shortcut”forinstantrecognition.IfwehearMcDonald’s,NikeorCoke,weimmediatelyknowwhattheydoorsell,andwhattheirvaluesasabusinessare(whetherornotweagreewiththem).
Inmostcases,socialmediamarketersarejusttryingtogettheirjobdone.Theyarepostingcontentregularlyjustforthesakeofposting.Theydon’tnecessarilytakethetimetoanalyzethebestcontenttopostandwhentopost.Theyalsoprobablydon’tinteractwithotherswhoengagewithyou.Iftheycrankoutpostafterpost,itmightnotreflectwellonyourbusiness.
Inaddition,postingtoooftencanactuallymeanLESSengagementbecauseeachpostwillpushdownthepreviousone–meaningthatsomeofyourbestcontentmightnotbeseenduetopoorqualitycontenttakingitsplace.
Anotherreasonfordoingyoursocialmediamarketingin-houseistokeepyourfingeronthepulseofwhoistryingtocontactyou.Dependingonthenetworkyouareusing,youmightbecontactedbypeoplewhohavegenuineopportunitiesyoumightwishtoexplore,suchasatLinkedIn.
Anotherimportantthingtonoteisthatparticipatingonasocialnetworkwhenyouareabusinessisquitedifferentfromwhenyouareanindividual.Alotofpeoplewhoareexperiencedsocialmediamarketersstartedoutwiththeirownpersonalaccountsanddecidetheyenjoyitsomuchtheywanttomakeacareeroutofit.However,thisdoesnotmeanthattheyareabletorepresentabrandandbusinesseffectively,orevenknowallofthemostimportantfeaturesofthenetwork/stheyareusing.
ManagingyourFacebookbusinesspage,forexample,isaveryimportantskillthatneedstobehandledstrategically.Treatyourpageasyouwouldafullwebsite,byincludingeverythingtheyneedtoknowaboutyourbusiness.Includeyourlogo,anattractivetopimage,andpublishcontentconsistentlywithhigh-qualityimagesthatshowwhatyourbusinessisallabout.
Ifyouaregoingtooutsource,askforanaccountcontactandtrainthem.Makesuretheyhaveallthedataattheirfingertipstorepresentyouwell.
Searchengineoptimization(SEO)issomethingeverysinglesmallbusinessownershouldunderstand.Whetheryou’reablogger,aproductcreator,amarketer,oryouownabricks-and-mortarbusiness,SEOisimportantifyouwanttogetplentyofvisibilityforyourbusiness.
SEOisn’tadifficultconcepttounderstandandisn’tallaboutkeywords.Let’sgooversomeSEOtipsandtricksthatyoucanusetoboostyourvisibility.
Finally,alwaysremembertoconductthoroughkeywordresearch,becauseyou’llgetideasfornewcontent–plushavemoreofanideaofwhatyouraudienceisafter.Themoreyoupleaseyouraudience,themorelikelyyouaretoalsogetmoretrafficfromsearchenginesandtogetyouraudiencesharing.
Statisticsshowthatkeepingacustomerhappyisalotlessexpensivethangettinganewcustomer.Therefore,it’simperativetoformacustomer-centricattitudethatyoupassontoeverypartofyourorganization.
1.Listen–Youknowthesayingaswellasanyone:“Youhavetwoearsandonemouthforareason.”Well,it’sagoodanalogyforwhatyoushoulddoinanysituation,notjustbusiness.Zipyourlipsandlistentowhatthecustomerhastosayandyou’llseethatthey’llcalmdownandgiveyoujustthewaytohelpthem.
2.StudyYourAudience–Youshouldalwaysbeconductingresearchonyouraudience.Audiencesgrowandchangeevenwhilemaintainingthesamedemographicsovertheyears.Thinkabouthowdifferent25-year-oldsaretodayfromwhattheywerein1950.Themoreyouknowaboutthemandtheirlives,thebetteryoucanservethem.
3.GetFeedback–Youcannipsomeproblemsinthebudimmediatelysimplybyaskingforfeedbackfromcustomersasamatterofpractice.Giveyourcustomerssometimetoenjoytheirpurchase,andthensendthemasurveyaskingforfeedback.Usetextthatwillletthemknowyouwanttoimproveyourservicesorproductandtheirinputisessentialtothisprocess.Offeranincentivesuchasadiscount,orafreebiesuchasachecklistorsomethingtohelpthemwiththeirpurchaseinexchangeforgivingfeedback.
4.AnticipateNeeds–Whenyouknowyourcustomers,youcananticipatethetypesofquestionsthey’llhaveandthetypesofproductsandorservicesthey’llneed.Infact,youwanttobeabletoknowyouraudiencesowellthatyouonlyofferthemthingsthattheyalreadywant.Plus,itmeansyouknowthetypeofhelptheyneedtouseyourproductorgetthemostfromyourservices.
5.TreatThemLikeVIPs–Oncesomeoneisyourcustomer,youshouldtreatthemlikeverysmartpeopleorVIPs.Thiswillmakethemfeelspecialanditwillcutdownonproblems.Givecustomersaspecialnumbertocontactyou,oraspecialemailaddressorevenaspecialtextnumbertogethelp.
6.Smile–Evenifyou’retalkingtoyourcustomeronthetelephone,it’simportanttosmileasyouhelpthem.Smilingreleasesendorphinsthatmakeyoucalmerandhappier,thusenablingyoutodealwitheventhemostdifficultcustomerinthebestway.
7.AnswerPositively–Evenwhenyouhavetosaynoaboutsomething,trytophraseitinapositiveway.Insteadofsaying,“Nowecan’tgiveyouarefund”,saysomethinglike,“Iseewhatyoumean,andwecanofferyouXYZandABC.Howdoesthatsound”
8.Apologize–Alwayssaythatyou’resorryevenifyou’renotatfault.“I’msorry”goesalongwaytohelpingpeoplecalmthemselvesdownifthey’reupsetaboutsomething.Often,peopleareupsetevenbeforecontactingcustomerservice,andwillbetakenoffguardwhenyouapologizefastandgettotheprobleminsteadofbeingdefensive.
9.Give–Themoregivingyoucanbeduringanytypeofcustomersupportinteraction,themoreyouraudiencewillbecomeloyaltoyou.Trytoanswercustomersfast;andwhenit’spossibletogivethemwhattheywant,doit.Itwillpayoff.
10.TrainCustomerServiceStaffWell–Ifyouhaveateamhandlingcustomerservice(andyoushouldatleasthaveaVAdoingit),thenyouneedtotrainthemwellaboutyourcustomersandaboutyourproductsandservices.CreateasearchableFAQforyouragentssothattheyknowthebestwaytorespondtocustomers–toputthemfirstandelevatecustomersupport.
Finally,putsystemsinplacethathelpyoutreatyourcustomersthebest.Allowthemtocommunicatewithyouinavarietyofwaysanddon’thideyourcontactinformationfromthem.Mostpeoplelikedoingbusinesswithpeoplewhoaretransparentandhelpful.Tobehonest,thecompetitionforgoodcustomerserviceiseasytowinsincemostbusinessesprovidesuchlousyoptions.Youcancomeoutontopherewithjustalittleextraeffort.
Nomatterwhattypeofbusinessyouhave,it’simportanttofindasmanywaysaspossibletoshowyourcustomerslove.What’sgreataboutthatisthatthey’llreturnthelovetoyouinnumerousways–suchassharingwiththeirfriends,buyingmore,andbecomingdevotedfansshoutingyourpraisestoeveryone.
1.PersonalizeWhereYouCan–Whenyoupersonalizetheserviceyougiveyourcustomers,theydonotice.Sendinganemailwiththeirname,andsendingthank-younoteswiththeirnamementioned,helpbuildtherelationshipcloser.Eventhoughmostconsumersrealizethatautomationisused,theyarestillimpressed,andtheystillappreciateitandnoticeit.
2.BuildRelationships–Thewaytobuildarelationshipistoopencommunicationsothatit’sbothways.Askthemquestions,respondtotheirquestions,andhelpthecommunicationbecometwo-wayinsteadofone-way.Makeiteasyforthemtocontactyoutoo,otherwiseitwillbehardtobuildarelationship.
3.CallThemPersonally–Whensomeonespendsalotofmoneywithyouforthefirsttime,anicephonecallisalwaysappreciated.Evenifyoujustleaveavoicemessage,theywillknowthatyouthoughtenoughaboutthemtothankthem.It’samazinghowgreatapersonalphonecallcanmakepeoplefeel.
4.OfferThemSomethingFree–Evenaftersomeonemakesapurchase,youcanstillofferfreebiestothem.Let’ssaytheypurchasedyouramazingFat-FreeCookbook.Youcouldsendthemaneasy-to-followpantryguideforfreewiththepurchase.
5.ThankThem–Neverpassupanopportunitytothankyourcustomers.Thankthemonsocialmedia.Thankthempersonally,andthankthemonyourblogandwebsite.Themorethanksyoushowtoyourcustomers,themorethey’regoingtotrustyouandwanttobuymorefromyou.
6.SendaSatisfactionSurvey–Onewaytoconnectwithyourcustomersistogivethemsometimetousewhatevertheyboughtfromyou,thensendthemasimplesurveythatasksabouttheirsatisfactionandtakesanotheropportunitytothankthem.
7.ProvideExcellentandFastCustomerService–Yourcustomersneedmanywaystocontactyou.Don’tmakeitdifficultforthem.Theyneedmanywaystogetservice,fromemailtophone.Don’tmakethemspendtimetryingtofigureouthowtocontactyou.
Themoreyoucansurpriseanddelightyouraudience,thebetter.Doingjustthatlittlesomethingextracanmakeallthedifferenceintheworld.Trytothinkoutsidetheboxaboutwaysthatyoucanpleaseyourcustomers–waysthatareinexpensivetoyoubutmeanalottothem.
Thebestwaytoimprovesalesperformanceforyourbusinessdependsonthebusiness.Butingeneral,therearesomethingsthatyoucandotoimprovesalesperformanceinanytypeofbusiness–whetheryoudoitalmostallaloneoryouhavesalespeopleoraffiliatesworkingwithyou.
1.UnderstandYourMission–Youshouldbeabletotellanyonewhoaskswhatyourpointofexistenceis.WhatareyoutryingtoaccomplishWhatisyourmissionWritingamissionstatementmayhelpyouaccomplishthis.Pinituponthewallsoyoucanlookatitanytimeyouneedtospeaktosomeoneaboutyourbusiness.
2.DevelopandClarifyGoals–Onceyouknowyourmission,youshouldbreakdownthegoalsthatyouwanttoaccomplish.Keepthemclearandtothepoint.Rememberthatgoalsneedtobespecific,measurable,attainable,realistic,andtimely.
3.SetUpProcessesandSystems–Evenasolobusinesspersonwillbenefitfromhavingprocessesandsystemssetup.Ifyou’renottechnologicallyintheknowaboutwhatwillworkbestforyourbusiness,findsomeonewhohasdonewhatyouwanttodoandaskthemtohelpyou.Paysomeonefortheknowledge;you’llsucceedfaster.
4.SelltoYourCustomersWhatTheyAlreadyWant–It’ssomucheasiertosellsomeonesomethingifyou’reattractingtherightaudienceandcreatingproductsthatyouknowtheaudiencewants.WhentheysaythattheywantXYZ,yousay,“Hereyougo.”It’sthateasy.
5.KeepYourProductsTopofMind–Onceyouhavecontactedanyone,theyshouldenduponyourlist.Makesurethattheydo,sothatyourproductscanstaytopofmind.Thisalsocanworkbyusingpaidadsonsocialmediaplatformsandpostingonsocialmediaplatforms.
6.AskfortheClose–Whenyouaretalkingaboutyourproducts,youshouldalwaysaskforthesale.Ifyoudon’taskforthesale,youwon’tmakeany.AskforthesaleinFacebookLive,YouTubeposts,blogposts,salespages,andyes,inpersontoo.
7.ListentoYourAudience–Findwaystolisteninonyouraudiencesothatyouknowwhattheywantandneed.Agreatwaytodothatistojoingroupsofwhichthey’reapartsothatyoucanstudywhattheysay,askquestions,andbearesource.
8.ImproveYourWeaknesses–Whenyourealizeyouhaveaweaknessinaparticulararea,eitherlearnhowtodoitorhiresomeonetodoitforyou.Youcanalwaysfillinanyweaknessbyoutsourcing,andoftenthatisthebestwaytogoaboutit.
9.BeCommitted–Whenyouhaveagreatproduct,it’ssimpletobecommitted.Bycommittedtoyourproduct,yourjointventurepartners,youraudience,andyourselfbybeingproudofwhatyou’vecreated.
10.ShowEnthusiasm–Peoplelovepassionandenthusiasm.Showthatforyourproductsandservices.Showexcitement.Showthemhowmuchyouloveit.Tellthemhowproudyouaretoofferit.
11.BePersistent–Don’tgiveuponthefirsttry.You’llneedtocontactyourprospectsmorethanoncetogetayes.Youmayhavetoreachouttothem100timesinvariousways,bothonlineandoffline.Dowhatittakesuntilyougetanemphaticnoandtheyunsubscribefromyourlists.Afterall,iftheyreallydon’tcareaboutwhatyou’reoffering,dotheyreallyneedtobeonyourlistanyway
12.UseYourResources–Resourcesincludeyou,money,people,andtechnology.Maximizeyourtimebyusingeverythingyouhaveatyourdisposaltomakeitworkeasier.Emailautoresponders,virtualassistants,andadvertisingcanallgofarinhelpingyoumakemoresales.
13.ProvideTraining–Whetherit’sacontractworker,anaffiliate,oranemployee,trainingalwaysmakesabigdifference.Peopletendtosticktojobslongeriftheyknowwhatthey’redoingandfeelgoodaboutit.Forexample,itmaytakealotoftimetosetuptrainingforanewvirtualassistanttodoataskforyou,butovertimethattrainingisgoingtopayoff.
14.UsetheRightData–Knowyourgoalsandwhatdatayouneedtostudytofindoutifyoureffortsareworking.Ignoredatathatisn’trelevanttoyourgoalssothatyoucanfocusonwhatyou’redoingrightnow,whichistryingtoimprovesalesperformance.Whatkeyindicatorswillhelpyouwiththat
15.CreateProductsThatDoWhatTheySay–Outsideofgettingthewordoutaboutyourproducts,knowingyourproducts,knowingyouraudienceandhowtotalktothem,creatingproductsthatdeliveronpromisesisveryimportanttohelpimprovesalesperformance.Ifasalespersonknowsthattheproductisfabulous,they’llbemuchmoreenthusiasticsellingit.
Improvingsalesperformanceisvitaltoanybusiness–evenasuccessfulone.Therearemanyareasthatcanalwaysbeimproved.Startwithonethingatatimeandbuildonitasyoubecomemoresuccessful.
Providingthebestandmostup-todatebusinesstips,strategies,digitalmarketing,entrepreneurguidesandmuchmoretohelpbusinessesmanagetheirbusinessmoreeffectivelyandmakemoresales.We’dvalueyoursupport,thanksforvisiting!