没有人不喜欢拿免费的东西，但俗话说，天下没有免费的午餐——在接过赠品的同时，我们其实也付出了相应的“代价”。这期节目探讨在哪些地方最有可能拿到免费的小样，还会为大家介绍商家以激励顾客消费为目的的常用营销策略。来收听本集《随身英语》吧，这说不定会是BBC英语教学发放的最好的赠品！
Forbusinesses,givingoutsomethingfornothingisanimportantmarketingtechnique.Wemightnotgiveitmuchthoughtbuttheyarekeentoseeourreactionandhearourfeedbackandultimatelymakeusbuymore.Butwhotheyhearfromisverycrucial.Theywanttotargettheso-calledtrendsettersandinfluencers,inthehopethattheywillspeakpositivelyabouttheproductandthensellmore.
1.阅读课文并回答问题。
1.WhatdidthemakersofapopcornbrandwanttoachievebygivingfreesamplestopeopleatTheLondonFashionShow
2.Howdobusinessesthinkconsumerswillspreadthewordaboutnewproducts
3.Trueorfalse:Futuresellingisatechniquethatgivesawayfreeproductsinthehopethatpeoplewillbuymoreadvancedversionslateron.
4.Whopaysforthefreebiesthataregivenout
5.Namesomethingabusinesswantstoknowfromuswhentheygiveusafreebie.
2.请你在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处。
brandsbrandbrandedbranding
2.Mybrotherisa______.Whateverhedecidestowear,hisfriendscopyhim.
freebieclienttrendsettercrossseller
3.Theairporthasanimpressivebusinesslounge,withfreedrinksand______wi-fi.
retailbudgetcomplimentarypromotional4.Mynewbusinessisdoingwell–Ialreadyhaveoverahundred________onmydatabase.
clientsclientcliantsclienters
crosssellingfuturesellingfreesellingup-selling
2.HowdobusinessesthinkconsumerswillspreadthewordaboutnewproductsThehopeisthatthefashionablecitydwellerswilltryandlikethenewitemandtellpeopleaboutitonsocialmedia.
3.Trueorfalse:Futuresellingisatechniquethatgivesawayfreeproductsinthehopethatpeoplewillbuymoreadvancedversionslateron.False.Futuresellingisaboutgivingsomethingawayassumingpeoplewilllikeitandbuymorelater.
5.Namesomethingabusinesswantstoknowfromuswhentheygiveusafreebie.Theyarekeentoseeourreactionandhearourfeedback
2.Mybrotherisatrendsetter.Whateverhedecidestowearhisfriendscopyhim.
3.Theairporthasanimpressivebusinesslounge,withfreedrinksandcomplimentarywi-fi.
4.Mynewbusinessisdoingwell–Ialreadyhaveoverahundredclientsonmydatabase.