创新营销杂志InnovativeMarketing

《创新营销》(InnovativeMarketing)是一本以Economics,EconometricsandFinance-Economics,EconometricsandFinance(miscellaneous)综合研究为特色的国际期刊。该刊由LLCCPCBusinessPerspectives出版商该刊已被国际重要权威数据库SCIE收录。期刊聚焦Economics,EconometricsandFinance-Economics,EconometricsandFinance(miscellaneous)领域的重点研究和前沿进展，及时刊载和报道该领域的研究成果，致力于成为该领域同行进行快速学术交流的信息窗口与平台。该刊2023年影响因子为1.2。CiteScore指数值为2.5。

Themagazinehasdistinctivefeatures,emphasizingforesightandinnovation,closelymonitoringnewtrendsandchallengesinthefieldofmarketing,especiallytheapplicationandimpactofemergingfieldssuchasdigitaltransformation,intelligenttechnology,andbigdataanalysis.Bypublishingoriginalresearchpapers,academicreviews,empiricalresearchreports,etc.,weprovidereaderswithhigh-levelacademicpapersandempiricalresearch,providereliablemarketingtheoryandpracticalguidancefortheacademicandbusinesscommunities,andpromotethecontinuousprogressanddevelopmentofthemarketingfield.

Inaddition,InnovationMarketingMagazinealsoemphasizesinteractionandcommunicationwithreaders,regularlyholdsacademicseminarsandresearchforums,invitesdomesticandforeignscholarsandindustryexpertstogiveacademicreportsanddiscussions,andbuildsaplatformforacademicexchangeandcooperation.Atthesametime,themagazinehasestablishedawidedistributionnetworkcoveringallpartsofthecountry,withalargenumberofloyalhigh-valuereaders,providingeffectivepromotionchannelsforadvertisingclients.

JCR分区等级：Q4

24%

21.69%

名词解释：JCR分区在学术期刊评价、科研成果展示、科研方向引导以及学术交流与合作等方面都具有重要的价值。通过对期刊影响因子的精确计算和细致划分，JCR分区能够清晰地反映出不同期刊在同一学科领域内的相对位置，从而帮助科研人员准确识别出高质量的学术期刊。

80%

70%

67%

41%

38%

名词解释：CiteScore是基于Scopus数据库的全新期刊评价体系。CiteScore2021的计算方式是期刊最近4年（含计算年度）的被引次数除以该期刊近四年发表的文献数。CiteScore基于全球最广泛的摘要和引文数据库Scopus，适用于所有连续出版物，而不仅仅是期刊。目前CiteScore收录了超过26000种期刊，比获得影响因子的期刊多13000种。被各界人士认为是影响因子最有力的竞争对手。