Inthewaveofglobalization,brandsfacenumerouschallenges.Tohelpbrandsachievesteadygrowthininternationalmarkets,theEffieGlobalMarketingAwardwasestablished.Theawardfocuseson"drivingglobalbrandgrowth"andaimstoexploreandrecognizebrandoverseasmarketingcaseswithforward-thinkingstrategiesandinnovativepractices.Byaccumulatingoutstandingcases,theawardseekstobuildaknowledgebasefortheglobalmarketingindustryand,togetherwithindustrypioneersandpartners,addresstheuncertaintiesintheoverseasexpansionprocess,uncoveringmorepathwaysforsuccess.
Inrecentyears,Chinesemobilebrandshavegraduallygainedafootholdinoverseasmarkets,andTranssion,whichhasdeepeneditspresenceabroad,isshowingstrongmomentum,especiallyinemergingmarkets.Withdualdriversoflocalizedoperationsandtechnologicalinnovation,Transsion’sbrandshavequicklyintegratedintomarketsinSoutheastAsia,SouthAsia,LatinAmerica,andtheMiddleEast,becomingpowerfulrepresentativesofChinesebrandsinthewaveofglobalization.
Inthethirdquarterof2023,TranssionlauncheditsInfinixZEROseries,targetingmid-to-high-endconsumersandfocusingonimagingfeatures.Duringthisperiod,InfinixpartneredwiththebusinessintelligencedigitalmarketingplatformCyberklickandTikTok,knownasthe"globalVloggerexchangeplatform,"tohelpquicklyexpandintooverseasmarkets,primarilyinSoutheastAsia,throughdifferentiatedmarketingstrategies,enhancingbrandinfluence.
Inrecentyears,Cyberklickhasmaintainedexcellentpartnershipswithmobilebrandssuchasitelandrealmeinthe3Csector.Lookingahead,Cyberklickwillcontinuetocollaboratewithmorehigh-qualitypartnerstoprovidefull-linkoverseasmarketingservices,helpingbrandsachieveevengreatersuccessinglobalmarkets.