什么是数字化营销？企业为什么要做数字化营销？数字化转型网
数字化营销是利用数字化的媒体、数字营销工具，通过人群画像进行大数据来分析用户潜在属性及行为特征，并精准锁定用户提高销量的营销战略，主要目的是建立以用户运营为中心的新营销体系，运用新的在线化工具，能够帮助企业实现对用户的直接链接，在链接的基础上，企业可以实现直接面对用户用户运营。这将会带来营销效率的革命性变革。数字化转型网
1、数字化营销的本质仍然是营销
只要存在供与求的商品需求、市场经济和商业竞争，就有营销的存在，只不过随着市场环境的变化，特别数字化技术的快速提升，将营销方式转变成了数字化营销。数字化转型网
2、互联网的发展改变了传播形态
移动互联网兴起之后，信息的不对称被大量地削弱，企业与用户消费模式颠倒了，购买决策权掌握在消费者的手中，企业变成了劣势的一方。作为互联网原住民的90、00后与手机等移动终端寸步不离，并时刻保持连接数字化，不断地进行社交互动。而企业想要更好地获得年轻化的用户，需要做出一些改变。
WhatisDigitalMarketingWhyshouldcompaniesdodigitalmarketingDigitaltransformationnetwork
Whatisdigitalmarketing
Digitalmarketingisamarketingstrategythatusesdigitalmediaanddigitalmarketingtoolstoanalyzepotentialattributesandbehavioralcharacteristicsofusersthroughcrowdportraits,andaccuratelytargetuserstoincreasesales.Themainpurposeistoestablishanewmarketingsystemcenteredonuseroperations,andusenewonlinechemicaltoolstohelpenterprisesachievedirectlinkstousers.Onthebasisofthelink,enterprisescanachievedirectuseroperations.Thiswillrevolutionizemarketingefficiency.Digitaltransformationnetwork
EDITOR数字化转型网
Second,whydoenterprisesdodigitalmarketing
1.Theessenceofdigitalmarketingisstillmarketing
Aslongasthereissupplyanddemandforgoods,marketeconomyandbusinesscompetition,thereistheexistenceofmarketing,butwiththechangeofthemarketenvironment,especiallytherapidimprovementofdigitaltechnology,themarketingmethodhasbeentransformedintodigitalmarketing.Digitaltransformationnetwork
2.ThedevelopmentoftheInternethaschangedtheformofcommunication
AftertheriseofmobileInternet,theasymmetryofinformationhasbeengreatlyweakened,theconsumptionpatternsofenterprisesandusershavebeenreversed,thepurchasingdecision-makingpowerisinthehandsofconsumers,andenterpriseshavebecometheinferiorparty.AsInternetnatives,thepost-90sandpost-00sareinseparablefrommobilephonesandothermobileterminals,andkeepconnectedanddigitalatalltimes,andconstantlyengageinsocialinteraction.Andcompanieswanttobetteraccessyoungerusers,needtomakesomechanges.
WhatisDigitalMarketingWhyshouldcompaniesdodigitalmarketingDigitaltransformationnetwork数字化转型网
Theprocessoftraditionalmarketingmanagementisoftenconstrainedbymanyconditions,suchasmanpower,materialresources,costbudget,etc.,whiledigitalmarketingfirstneedstodigitizetheproductsorservicesofenterprisestoreduceproductioncosts.Secondly,digitalmarketingstrategyisdevelopedandinfiltratedintoeverystepofconsumers'purchasedecision-making.Finally,digitalmarketingplatformisusedtoanalyzedata,obtainconsumers'purchasebehaviortrajectory,obtainconsumers'feedbackinformation,andoptimizemarketingstrategy.Howtoachievethemostcash-orientedresultswiththeleastexpenditure.Thisintheforeseeablefutureforaperiodoftime,willbecomethemostconcernedaboutthepainpointoftheenterprise.Digitaltransformationnetwork数字化转型网