悦尔APP上线!学习100w+疾病知识,打造全生命周期家庭健康管理方案医疗悦尔app

随着12月的忙碌节奏,悦尔湾健康迎来了一系列令人瞩目的成就。

5日,悦尔APP华为应用市场上线。8日,悦尔湾健康获得2024AIMES大会AI医疗健康创新发展大赛“卓越创新奖”。19日,悦尔APP走进清华大学,为清华临床医学院和协和临床医学院的学生进行人工智能实践课的教学。几个城市智慧平台同时在谈合作,几十家医院的AI辅助医疗系统在投标......

而这都得益于悦尔湾健康借助独有的医疗人工智能模型-AIMES,为用户和家庭提供全科、全时空、全生命周期(“三全”)的家庭健康管理,覆盖健康咨询、慢病管理、自助医疗指导、重疾分析、免疫评估分析、个性化医疗报告、健康报告解读,基于多模式数据整合,提供健康趋势及健康生活方式的个性化建议。最重要的,悦尔APP还将为老百姓“看病难、看病贵”问题提供有效的解决方案。

悦尔APP,受访者供图

2024AIMES大会AI医疗健康创新发展大赛“卓越创新奖”奖杯,受访者供图

与其他AI医疗企业有所不同,悦尔湾健康诞生于一个有故事的家庭。

高能资本创始人兼集团董事长王晓滨博士告诉动脉网,30多年前,为了弄懂人工智能课程中计算机的语言如何模仿人的思维,计算机软件本科毕业的她,应届直接考入心理学硕士专业,学习人类的思维和动机,结果机缘巧合,成为投资银行领域较早期获得博士学位的杰出女性。

25年前,互联网的风刚刚刮到中国,已经工作了近10年的王晓滨毅然离开令人羡慕的高薪高管工作,回归专业,创立了自己第一家互联网公司,成立了高能资本。从此一发不可收,直投和基金管理逾300亿,从矿业女王到航天物联网,从央企改革到医疗健康投资,行业上天入地后开始聚焦探索生命奥秘。

2022年,随着卸下央企基金和宝石花医疗集团沉甸甸的改革重担,伴随AI大模型技术时代的巨浪袭卷全球,王晓滨表示:“30多年后,我的神经元基因终究摆脱不了对人工智能的追逐。”

2022年,高能资本推出“悦尔湾健康”品牌,迈入AI医疗赛道。其健康生活方式目标,则是打造国际化健康管理品牌,以肿瘤、基因、免疫、营养等为强学科,为中国家庭提供全科、全时空、全生命周期(“三全”)的健康管理的平台。

01

学习100w+疾病知识,为患者提供专业诊疗建议

打开悦尔APP,您首先会听到系统提示的这样一段话:“为了您的健康,我学习了全球100万+疾病知识,300万+期刊数据,10万+药品信息。”王晓滨告诉动脉网:“这种全球海量的医学知识,是任何一位医生、任何一家医院都无法比拟的。”

悦尔APP之所以能做到这一点,关键在于其拥有一个庞大的数据库。为了推出这款健康APP,高能资本整合并购了三家公司,并快速利用独有的医疗人工智能模型-AIMES进行全面提升。

悦尔APP整合了海量的数据资源,包含3000万样本组数据、300多万生物信息学数据、20多个国外公开数据以及多个跨组学整合数据库。通过对这些丰富数据的整合与共享,深入分析用户健康状况,从而为用户量身定制更具针对性和准确性的健康管理方案,满足用户多样化的健康需求。

然而,数据的庞大并不等同于信息的易用。为了将复杂的数据转化为用户易于理解的信息,悦尔湾健康团队还利用AI技术,包括交互技术、数据挖掘、数据整合与分析等,将这些知识转化为个性化的健康管理建议。

不仅如此,悦尔APP还重视用户情感的感知,基于AI技术来实现与患者的深度对话和交流,实现更准确地感知患者的情绪变化。“这种情绪的精准识别,不仅有助于为患者提供更自然的人性化交流、贴心的心理陪伴、正常的逻辑闭环、有温度的医学情商,还能为患者提供情绪价值,让客户体验与传统医院不同的AI智慧。”张邦群说道。

02

布局“九宫格”服务,搭建全生命周期家庭健康管理

悦尔湾健康秉持着“AI驱动,以保为基,搭建中国第一个家庭健康服务平台”的核心理念,构建了其独特的“九宫格”业务模式。这一模式全方位覆盖了医疗、药品、检验、营养、保险、康复、养生、身心灵及健康旅游九大关键领域。值得一提的是,“九宫格”业务模式以商业保险为核心,将商业健康险作为主要的支付手段。

王晓滨告诉动脉网,这是因为许多互联网医疗平台在初创时期都经历了漫长的烧钱阶段,难以找到可持续的商业模式。为此,悦尔湾健康从一开始就明确了目标,打造一个不向患者额外收费的平台。“商业健康险相较于寿险,其市场需求来自于为带病体提供疾病和康复后持续主动的健康管理介入,而非传统的意外重疾险或生命终点的金融赔付。既控制疾病的病程,又为客户提供院内外健康管理服务,最终降低患者和国家的医保支付。”她说道。

在传统的医疗模式下,患者往往需要依赖医保来支付高昂的医疗费用。然而,随着商业健康险的普及和发展,患者将有更多的支付选择,减轻医保体系的压力。

以肝病治疗为例,从肝炎到肝硬化,再到肝癌,传统中的肝癌三部曲,这一进程并非不可控制。在现实中,许多肝炎患者在得知病情后,由于缺乏有效的管理和干预手段,往往只能任由病情发展。而通过引入商业健康险,患者能够在早期就获得专业的筛查、体检和居家健康管理服务。这些服务不仅能够帮助患者及时了解病情进展,还能够通过个性化的主动健康管理方案,有效降低病情进展和恶化的风险,控制癌症的转化。

王晓滨透露,悦尔湾健康计划在明年引入保险经纪公司,正式布局商业健康险领域,为用户提供更多元化的健康保障选择,减轻家庭医疗支付负担,也为国家减少医保开支。

除了商业保险板块的布局,悦尔湾健康在其他服务板块也在加快步伐。在药品服务方面,悦尔湾健康正加速推进药品电商平台的搭建,为慢性病患者提供经济实惠的药品套餐。同时,平台还积极搜集全球最新的药品临床试验信息,为渴望新疗法的患者搭建起通往希望的桥梁。

针对居家检验检测领域,悦尔湾健康正携手多家合作伙伴,共同研发更多智能健康监测设备,实时追踪用户的健康数据,并根据个人情况提供定制化的健康建议。而在康复服务方面,悦尔湾健康将推出多样化的康复疗程和计划,助力患者更快恢复健康。

在健康旅游板块,王晓滨表示,悦尔湾健康已成为国家文旅部首批健康旅游验证机构,正在共同推进和高标准医疗级的健康旅游机构的合作,为客户疗养、身心灵康复、自然疗愈、活力康养、旅游度假提供线上线下闭环的智慧保障。“无论身处何地,客户都能用悦尔向现场康复师展示全部健康数据,也为紧急救治提供专业支持。”

如此,悦尔湾健康实现了AI驱动下的家庭健康管理全景展现,守护每个家庭的健康生活。

03

整合B端资源,为生态提供场景

谈及平台的运营模式的理解时,王晓滨表示,平台并不直接涉足问诊服务,而是利用AI智能体和“九宫格”内的入驻企业,共同为F端(即家庭端)用户打造专业的健康服务。

她将这一概念称之为“FBI架构”:F代表Family,遵循了疾病在家族中的遗传与聚集特性;B则可以涵盖九宫格各医疗服务业态,形成庞大的医疗服务生态;I则寓意多元,不仅代表了Insurance(保险)、AI(人工智能),Investment(投资),还永葆医学的博爱。

这一运营模式背后,悦尔湾健康需要一个坚实且多元化的B端生态支撑。在服务商入驻方面,张邦群透露,预计将有上万家药店上架,心理服务方面也将迎来30多家分店的入驻。同时,在医疗机构合作上,平台已与近百家机构建立了紧密关系。此外,平台在检测服务上也已有所布局,目前已有超过100种检测类型上线,为用户提供全面的健康监测服务。

如今,数智化医疗已经成为医疗健康领域的发展方向。目前全球“AI+医疗”市场的规模已经超过50亿美元,预计到2032年,这一数字将飙升至700亿美元,年复合增长率将超过29%。目前,医疗健康行业正在进入AI大模式时代,市场需求多元,技术加速迭代,政策利好频出,创新企业有了获得更多发展机会。

不过行业也仍旧面临一些挑战。例如,数据安全与隐私保护、医疗监管与法律、市场竞争与用户需求等。经历了几次技术和资本浪潮的过来人,王晓滨风轻云淡地表示:“通过不断追逐科技创新,打磨产品和服务,提供平台支持和赋能,悦尔湾健康已做好准备,迎接新一轮医疗健康数智化的变革。”

THE END
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