Advertisementsappeareverywhereinmodernsociety.Therearemanywaytoadvertiseandadscomeindifferentforms.Newspapersandbillboardscarryadvertisements;someproductsareannouncedonTVandradiowhichhaveawideaudience.
Advertisingisabigindustryandmanyagenciesaresetupforfurnishavarietyofservicesforit.
However,advertisingisnotwelcomesometimes.AmostirritatingthingistowatchadvertisementsbeforeandduringfilmsonTV.Therearesomanyofthemthattheymakeyouforgetwhatyouaresittingtherefor.Theironicalthingisthatadvertisementsofonetypeofthingsareoftenshownoneafteranothersothatyouareconfusedastowhichproductyoushouldchoose.What'smore,advertisingisnotalwaystruthful.Theadvertisersexaggeratethebenefitsofthemerchandisetheywanttosellinordertogainmoreprofits.Thustheconsumersfallvictimtosuchadvertising.
Althoughtherearedisadvantagesofads,wecannotforgettheadvantagesandtheconveniencestheybringtous.First,bytellinguswheresomethingisavailable,theymaysaveusmoneyandtime.Theyguideusinfindingsuitablejobsandotherinformationaswell.Secondly,awiderangeofactivitiesandinstitutionsreceivefinancialsupportthroughadvertising.Withoutthissupportwewouldhavetopaymuchmorefornewspapersandsportsgames.Thirdly,perfectadvertisementsevenprovideentertainment.Aconsiderableamountofeffortgoesintotheirproduction.Soinmostcasesthephotographyistrulyartistic,theslogansaregenuinelywitty,andthesituationsaredecidedlyfunny.
Generallyspeaking,advertisementshavebecomeoneofthemostauthoritativevoicesspeakingtoustoday.Letusmakeourlifeeasierbylearningtochooseproperads,andbethemasterofadvertisements,nottheirsalve.
Advertisementscanbeseeneverywhereinmodernsociety.TheyappearontheTVscreen.Theyoccupyaconspicuousplaceinnewspapersandmagazines.Theyaredisplayedorpaintedonwallsandevenonbuses.Indeed,itisdifficultnowadaystofindapublicplacewithoutadvertisements.
Itistruethatineconomicactivitiesadvertisementsplayanimportantrole.Theytellpeopleaboutnewproductsandhelppromotesales.Unfortunatelysomeoftheadvertisementsarenottrue.Theycheatconsumersonewayoranother.So,admittingthatadvertisementscanhelpus,weshouldalsobewareofthemfromtimetotime.
Nowadaystherarealotoffalseadvertisementsinsociety.Theyhavecausedmanyharmstosociety.Generally,theirharmscanbelistedasfollows.
First,theyexaggeratethefunctionsofthegoodstheyadvertiseandmisleadconsumers.Second,someadvertisementscontainobscenecontentsandbringaboutspiritualpollution.Third,theyseriouslydamagethecreditofbusinessesbecausetheshopswhichsellthosegoodswillbedistrustedandevenconsideredtheconspiratorsofthoseadvertisersbyconsumers.
Personally,IamusuallyvigilantagainstanyadvertisementsandsoIhaveneverbeentakenin.However,somepeoplearecredulousandareeasilytakenin.Therefore,inmyopinion,effectivemeasuresmustbetakentobanfalseadvertisementsandprotectconsumers’interests.First,alltheadvertisementsmustbestrictlycensoredbytheauthoritiesconcernedbeforetheyarepublished.Besides,severepunishmentmustbeinflictedonthosewhopublishillegaladvertisements.
Inconclusion,falseadvertisementsmustbeeliminatedinoursociety
Withthedevelopmentofsociety,therearemoreandmorenewindustriesappearinpeople’slife.Advertisingindustryisoneofthem.Itisatthetrendsofflourishing.Insomeextend,itchangesourlife,bringinggreatbenefitstous.Wecan’tlivewithoutit.Thereareseveralreasonstoaccountformeview.
Firstofall,advertisingprovidescleargoodsinformationtous.Whenwewalkintothesupermarket,wewillseedazzlingcommodities.Itiscommonthatwedon’tknowwhattochooseaswedon’thaveabetterunderstandingaboutthem.Atthattime,advertisementcanofferhelpforus.Wecanchooseaproductaccordingtoitsadvertisement,becauseeveryadvertisementwillshowthebestpartforthatproduct.Eventhoughwedon’tknowthecommoditieswell,butwecanhavealittleunderstandingaboutit.Intheotherwords,advertisementplaystheroleasassistancewhenwearebuyingthings.
Secondly,advertisementalsogivesachanceformanypeopletofindajob.Theadiseverywherearoundus.Soitmustneedmanypeopletoworkforit.Inthecompetitionsociety,itisagoodopportunityforustosolvethedifficultyofemployment.Withoutadvertisingindustry,therearemanypeoplewilllosetheirjobs
Tosumup,itismypointabouttheadvantagesofadvertising.Weshouldmakefulluseofitinourdailylifeandoccupation.
Today,whenweseethemovie,wecanalotofadvertisementsareimplantedintothemovies,theaudiencefeelsangryaboutit,becausetheydon’twanttoseetheseadvertisements,theybuytheticketsforseeingthegoodmovie,whiletheproducersareagreedtoputtheadsintothemovie,boththeaudienceandproducershavetheirreasons.
Fortheaudience,theyhatetoseetheadvertisementsinthemovie,becausetheythinktheadvertisementshavenothingtodowiththeplots,theydon’twanttoseetheextrafactors.What’smore,peoplegettiredoftheads,becausetheadsareexaggeratingandtrytopersuadepeopletobuytheproducts.Afterseeingtheseadvertisementsallthetime,peoplefeeltired.
Whilefortheproducers,theyarguethatitisreasonablefortheadvertisementstobeshowedinthemovie,theseadsdonotaffecttheplot,theyneedthesponsorstogivethemoney,sotheycanhaveenoughmoneytomakethemovie.
Inmyopinion,advertisementsshouldnotbeshowedinthemovie,theyruinthesenseofbeautyinthemovie,peoplehavetherighttoenjoythepuremovie.