Definitely,thereare.Theyappearallovertheplacefromthestreetstosocialmediawithahighdensity.Forexample,thereisamultitudeofcolourfulflyersstuckonthestreetwallsinSydney.
Iguessit’sduetothebenefitsofthecompanies.First,advertisementsaretheeasiestwaytoreachcustomerstoattracttheirattentiontoaparticularbrandorproduct.Fromthatattractiveinformation,customerswillbeabletochooseanappropriateone.Second,italsoplaysacrucialroleinthemarketingstrategythatthecompanyapplytoattractcustomers.
Advertisingishere,there,andeverywhere.Itgetstopeoplethroughdifferenttypesofcommunicationsuchasflyersandbannersonthestreetsorprintedonesonnewspaper,magazinesorelectroniconesonsocialmedia.Itcouldbewritten,verbalorashortmovie.
Sometimes,Ifinditalittlebitdisappointingbecausethequalityproductsareusuallyoverrated.However,thereareotherbeneficialadvertisementsinsupermarketswhichhasinformativecontentsforcustomerssuchasonwhichdaystherewillbepromotionsorwhichnewproductswillbelaunched.
Youshouldsay
Italldependsonwhatgroupofpeopletheadvertisementisaimedfor.Youngpeoplelookifit’scool,hip,orfashionable;whereasolderpeopletendtobemorepractical-minded,sothoseinchargeofadvertisingneedtohaveaclearideaofwhotheywillbetargetingwiththeiradvertisement,andplanaccordingly.Iftheadvertisementisgearedtotheyoungergeneration,thenshowinghowtheproductcanhelpkidsbemoreattractive,confident,orsuccessfulisgood.Catchymusicalsohelpsattractattentionandhelpslistenersrememberit.Ifyou’retryingtoreachtheoldergenerationwithyouradvertisement,explaininghowtheproductwillgivethembetterhealth,orhelpthemrelax,orbehappiermayappealtothem.
Definitelynot.Everyindividualhashisownuniqueattitudetowardsadvertisementsandtheadvantagesanddisadvantagesthatadvertisingbrings.Botholdandyoungpeopleareinclinedtobelieveandthinkthatadvertisementstendtobemisleading,dishonest,phony,shallow,andattimesannoying,especiallywhenthey’renotwellmadeordorky.Ontheotherhand,ifdonewell,theycanbeverycreative,humorous,artistic,andenjoyabletowatch.Those,however,aretheexception,ratherthanthenorm.
Lookingattoday’schildren,Iwouldhavetosayadvertisementshavepredominatelyhadanegativeinfluenceontheirlivesandcharacter.Adscreateadiscontentmentwithwhatchildrenhaveandadesiretoownmoreandtobelikeeveryoneelse.Advertisementsusuallytendtobeunrealisticandgiveafalseimpressionofhowthechildrenshouldbeorwhatwillhappenwhentheybuytheproduct.
Whenseenalot.advertisementsmakeproductsmorefamiliarandingrainedinpeople’smind,sowhentheywanttobuysomething,theywilltakeabrandthattheyrecognize.InChina,peoplewanttobeliketheWestandsotheybuywhattheyseeonTVthattheWesternpeoplehave.TheythinkthatiftheyhavethisWesternproduct,theywillbeascoolasthisperson,whichistotallybizarretomymind.
Ofcourse.AllTVmediaiscontrolledinsomewaybythegovernment,soadvertisementsmustbeaswell.Thegovernmentpreventsadvertisementsfromhavinginappropriatecontentorcontentthatisnotinlinewithgovernmentpolicy.Thatiscommonineverycountry.I’msurethatiftheadvertisementiswithinnormalbounds,thenthegovernmentwouldn’thavemuchtosayaboutit.
Yes,Ido.Somethingsshouldnotbeadvertised,suchascigarettes,whichareharmfultopeople’shealth.Mostpeopleareawareoftheirexistence,sotheydon’tneedtobepromotedmore.Childrenespeciallyshouldnotbeshownadvertisementsthatmakeharmfulthingslookcoolorinteresting.Advertisementsthathaveage-inappropriatecontentshouldalsobebanned.
Nowyouaregettingintofreedomofchoiceandwhetheritwouldbebettertojustprohibitsomethingfrombeingadvertisedtogetpeopletostopusingtheproduct,butunfortunatelythisjustdoesn’twork,asprohibitionintheStatesfoundout.Thebestthingwouldbefortheproductsjusttonotbemanufactured,butthisdoesn’tworkeitherbecausethentheywouldbeproducedillegally,becomingmoredangerous.
ThebiggestexamplethatcomestomymindisMcDonald’sadvertisements.EverytimeIgotoMcDonald’s,Iseepicturesofhappy,thinpeoplewithbigsmilesandperfectteethholdinghamburgersandcartonsofFrenchfriesthatareatleastthreetimesbiggerthantherealproducts.Thisadvertisementclearlyignoresthreeglaringfacts.Forone,ifyoueatatMcDonaldsalot,youwillnotlooklikethepeopleintheadvertisement.Two,thehamburgerandFrenchfriesarenowherenearthesizepictured.Three,ifyoustandsmilingholdingaburger,nobodywillthinkyouarecool.
Well,mostproductsarereallypromotedbyfalseadvertising.IhatetosoundsocynicalbutIhaveafriendintheadvertisingbusiness,andalotofso-calledexpertsadvertisingtheirproductknowabsolutelynothingaboutit.Inthefieldofbeautycareproducts,thishappensalot.ThepoorwomensittingathomewithnothingtodoexceptwatchTVmearesosusceptibletothiskindofadvertising.