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brainwashing(n.)洗脑;
compulsiveconsumer指控制不住购买欲望的人;
conspicuousconsumption挥霍性消费;
deceitful欺诈的;
deceptive欺骗性的;
fictitious编造的;
exaggerate(v.)夸大;
handout分发的印刷品;
inundant泛滥成灾的;
propagate宣传
雅思口语词汇：
ReadthefollowingIELTS-stylequestionsandanswersbelowandpayattentiontothephrasesinbold.Usethe‘Definitions’sectionatthebottomofthepagetocheckthemeaningofanyphrasesyoudon’tunderstand.
Part1-高分答案应用案例
Examiner:ArethereanyTVchannelsinyourcountrythatdon’thaveadverts
Loraine:No…they’reallcommercialchannelsandshowadvertsalldaylong…toomanyreally…andthere’salsoalotofproductplacementgoingon…especiallyinsoapoperaswheretheyplaceanitemjustbehindtheactors.
Examiner:DoyouenjoywatchingadvertsonTV
Karin:No…notreally…Ihatecommercialbreaksduringafilm…itreallyspoilstheflow…andduringprimetimeviewingtheyseemtosqueezeevenmoreadsinthanusual…celebrityendorsementsalsogetonmynerves…everyoneknowsthey’reonlydoingitbecausethey’regettingpaid.
Examiner:Whatarethebestwaysforordinarypeopletoadvertisesomethingtheywanttosellinyourcountry
Marianne:Thesimplestwayistoplaceanadvertinsomethingliketheclassifiedadssectionofalocalpaper…orthere’stheInternetofcourse…therearelotsofsiteslikeeBaywhereyoucanbuyandsellthingsonline.
Part2-高分答案应用案例
Describeanadvertyouoncesawthatwasveryeffective.
Youshouldsay
wherethisadvertappeared
whenyousawit
whatitwasadvertising
andsaywhyyouthoughtitwassoeffective.
Max:OK…wellthiswasabout4yearsago…Iwaslookingforsomesoftwaretocreatevideos…onedayIgotanemailfromamailinglistI’dsignedupto…therewasalinkinittoapressrelease…acompanyhadwrittensomethingaboutanewproductthatwassimilartowhatIwaslookingfor…attheendofthepressreleasetherewasalinktothesalespage…Ihadn’theardofthecompanybutIwasinterestedandclickedthelinktothead….whatcaughtmyattentionimmediatelywerethenumberoftestimonialsfrompeoplewhohadboughtthesoftware…
Ithinktestimonialsareliketheonlineequivalentofwordofmouthadvertisingandarereallypersuasive…anyway…whenIgottothebottomofthepagetherewasagreatbigcalltoactionbuttoninvitingmetobuy…Iwastotallypersuadedandendedupmakingapurchase…whatmadeitsoeffectiveIthinkwasthepowerofthosetestimonials…they’dbeenwrittenbypeopleverymuchlikeme…
they’dhadaneedandthesoftwarehadobviouslyturnedouttobejustwhattheywerelookingfor…whenyouthinkthatthiswasanewishcompanytheywouldn’thavehadanybrandawarenessatall…theyprobablywouldn’thavehadmuchofabudgetforadvertising…obviouslyyouwouldn’tadvertiseaproductlikethisthroughthemassmediaonTV…theyprobablydidn’tevenhaveanadvertisingagencytosupportthem…andyetthey’dmanagedtocreateagreatdealofbrandloyaltyfrompreviouscustomers…Ithinkthatwasreallyeffective.
Part3-高分答案应用案例
Examiner:Whatisitthatmakesanadverteffective
Spencer:Well…whenacompanylaunchesaproducttheyhavetoconsidertheInternet…especiallyhowitcanbeusedtospreadthewordonsocialmedia…sointhiscontextavideothatgoesviralisprobablythemosteffectivetypeofadvertyoucouldmake.
Examiner:WhataretheadvantagestocompaniesofadvertisingontheInternetratherthanTV
Stelios:I’dimaginethemainadvantageisyoucanreachyourtargetaudiencemuchmoreeffectively…ifyoubringoutanicheproductforexample…oryouhaveatightadvertisingbudget…youcanadvertiseonparticularsitesthatthepeopleyouwanttoreachvisit…that’snotsomethingyoucandoonTV.
Examiner:Whatthingsdoadvertisingcompaniesdothatmightgiveitabadname
Raol:Formethemostirritatingiscoldcalling…wemustgettwoorthreeoftheseeverydayatwork…thenthere’sjunkmailthatgetspostedthroughtheletterbox…andofcoursetheonlineequivalentofthis…spamemails…Ithinkit’sthiskindofadvertisingthattendstoannoypeople.
词汇定义Definitions
acompanythatcreatesadvertsforothercompanies
theamountofmoneyacompanydecidestospendonadvertising
brandawareness:品牌知名度
howwellpeopleknowaparticularbrand
brandloyalty:品牌忠诚度
thedegreetowhichpeoplecontinuetobuyfromthesamebrandorcompany
buyandsell:买卖交易
oftenusedtorefertothebuyingandsellingofitemsbetweenindividuals
calltoaction:行为召唤
somethingthatencouragessomeonetotakeaparticularaction,suchasmakingapurchaseorclickingalinkonawebsite
celebrityendorsement:明星代言人
tohaveawell-knownpersonpromoteaproduct
smalladvertisementsoftenputinanewspaperormagazinebyindividuals
tocoldcall:做陌生电访
tocallsomeonewiththeaimofsellingsomethingwithoutthemaskingyoutodoso
theshortperiodduringTVprogrammeswhenadvertisementsareshown
commercialchannel:商业频道
TVchannelsthatmakemoneyfromshowingadvertisements
togoviral:像病毒一样迅速传播开来
toquicklybecomeextremelypopularontheInternetthroughsocialmedia
junkmail:垃圾邮件
unwantedpromotionalleafletsandletters
tolaunchaproduct:新产品上市
tointroduceanewproduct
mailinglist:邮寄名单
alistofnamesandcontactdetailsusedbyacompanytosendinformationandadvertisements
massmedia:大众传媒
largemediaoutletslikeTV,newspapersandmagazines
nicheproduct:特殊定向产品
aproductthatisaimedatadistinctgroupofpeople
toputanadvertsomewhere
pressrelease:新闻稿
somethingwrittenbyacompanyfornewspapersandmagazinesandwebsitestoshareandpublish
thetimeduringtheviewingschedulewhenmostpeoplewatchTVorlistentoabroadcast
toadvertiseaproductbyusingitasapropinaTVshoworfilm
salespage:销售页
apagespecificallyusedtopromoteaproductorservice
todisplayadvertsonTV
socialmedia:社交媒体
websitesthatenableuserstocreateandsharecontentortoparticipateinsocialnetworking.