题目是Consumersarefacedwithincreasingnumbersofadvertisementsfromcompetingcompanies.TowhatextentdoyouthinkareconsumersinfluencedbyadvertisementsWhatmeasurescanbetakentoprotectthem
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Intoday’smaterialworld,weareinundatedwithvariousformsofadvertising.Inmyview,thiscanbedangerousasitencouragesustospendwithoutthinkingandyoungpeople,inparticular,needsomeprotectionfromit.
Thefirstpointtomakeisthatadvertisingdoesmakeusspendmoneywedonotneedto.Therearenowadayssomanydifferentwayscompaniespromotetheirproductsandservices,rangingfromtelevisioncommercialstosimpleflyersthatwecannotescapeit.If,forexample,youwatchafootballmatchontelevision,youwillseethelogosofthetournamentsponsors.Likewise,ifyouwatchthelatestblockbustermovie,veryprobablyyouwillseeaproductplacedinthefilmbysomeadvertisingagency.Thevolumeofthisadvertisingmeansthatwe,asconsumers,tendtobeprofoundlyinfluencedbyitandbuywithoutthinking.
Itisnoteasytodecidehowtoregulateadvertising.Clearly,governmentsoughttorestrictadvertisementsforharmfulproductssuchasalcoholandtobacco.Theydonothavethepower,however,tocontrolotherformsofadvertising.Thismeansweneedtouseourcommonsensewhenwegototheshops,andaskourselveswhetherwereallyneedtomakethatpurchase.Parentsshould,however,ensurethatyoungpeopleareprotectedfromtoomuchexposuretoadvertising.ThiscanmeansimplyexplainingthatitisnotinfactnecessarytobuythenewestXbox,orsimplyturningthetelevisionoff.
Myconclusionisthatwhilewecannotescapeadvertisingoritseffectsinthemodernworld,childrenshouldbeencouragednottopaytoomuchattentiontoit.