inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;font-weight:bold;">一、portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">做好口碑传播，portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">你portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">的价值要让消费者portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">说出来portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">1、portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">意见领袖portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">的选择portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">2、portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">要和portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">消费者互动portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">，portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">多晒晒消费者对你的评价portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">①以产品为核心，portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">用好portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">话题portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">，portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">做好传播portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">与消费者的互动，一定要以产品为抓手，只有好产品才能够起消费者的共鸣与体验感，触动消费者心中的那根心弦，消费者才会主动的去传播，并通过发自内心的喜爱去影响更多的人参与互动。portant;overflow-wrap:break-word!important;">一是创造话题让消费传播，在新媒体方面，企业要主动的引导消费者能够参与到自己的话题中，从而通过转发量达到产品信息海量传播的目的；二是借助话题进行传播，比如节日话题，这是最易于让消费参与的传播时刻；三是产品真的好，通过引导让消费者不由自主的去传播。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">②portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">多做让消费者参与的活动与互动，让消费者参与其中portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">③portant;overflow-wrap:break-word!important;letter-spacing:0.034em;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">、品牌推广活portant;overflow-wrap:break-word!important;letter-spacing:0.034em;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">动中，专业媒体很重要
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">在一个品牌推广活动中，为什么要请专业的媒体？其原因就是从多个角度抵达消费者的路径。媒体记者除了是媒体人之外，也是一个消费者；政府官员除了具有行政管理的职能，也是一个消费者。因此，品牌活动，只有通过多角度、多维度的传播，才能形成全面覆盖的影响力。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">每一次活动，无论是财经媒体、行业专家、学者或同行，都从不同的角度解读与传播，能够形成全网刷屏。这些信息的传播，能够覆盖足够多的人群，进一步影响到消费者的认知。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">全域化的口碑，就是通过多种角度、多种形式及多种媒介和目标消费者进行沟通，最终形成口碑，并通过消费者的口里说出来。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">美素佳儿Friso在妈妈网【美妈创造营】全域口碑营销，圈粉无数。portant;overflow-wrap:break-word!important;"/>
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">二、营销日历，建立能为销售服务的、有节奏的年度传播活动
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;color:#FF0000;">营销日历就是乳企品牌和消费者建立驯养关系的重要方式。portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">这里包括2种方式：
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">一是创建属于自己的品牌日；二是形成有规律的营销活动，如嘉盛乳业每年春、秋两季的开学季大促。portant;overflow-wrap:break-word!important;"/>
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">1、创建属于自己的品牌日portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">在区域乳业中，坚持新鲜价值传递的企业portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">，portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">很多也会在每年的固定时段进行巴氏鲜奶节的活动推广，通过新鲜乳品的价值教育，围绕本土优势，portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">强调本地鲜奶portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">“新鲜”这一品牌核心价值。portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">比如低温鲜奶代表性品牌光明、三元、卫岗、长富、得益等都会组织这样的品牌活动。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">2、形成有规律的营销活动，让消费者形成习惯并有所期待portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">三、低成本、高效率portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">的portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">品牌公关portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">活动策略portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">1、portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">用热销的信任状来portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">影响消费者的portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">购买决策portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">热销氛围营造是影响消费者购买决策的重要方法。portant;overflow-wrap:break-word!important;">在传播层面，要通过挖掘企业的优势，寻找热销的关键词。什么是热销呢？简单说，就是这个品牌在某个时段、某个品类、某个区域中，销售量（额）具有明显的领先性，因为你是某个品类或者某个区域的领先品牌，这就容易让消费者产生信任，而这句对消费者讲的话，就是信任状。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">“飞鹤奶粉的一亿罐被妈妈选择”、“嘉盛乳业在烟威地区一年5000万份送到家”“君乐宝简醇酸奶在0蔗糖酸奶品类全国销量第一，成为中国0蔗糖酸奶市场销量领先品牌”等都是品牌的信任状，这是利用消费者的从众心理，进而影响到消费者的选择。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">2、品牌公关活动portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">要做好声量管理，提高事件的影响力portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">公关活动是乳企进行品牌建设过程中常用的手段。portant;overflow-wrap:break-word!important;">通过大型的公关活动，如企业事件、捐赠、慈善、公益等行为，向消费者传递品牌价值信息，占领舆论的制高点，形成品牌势能。但除此之外，企业要能够在建立品牌影响力的基础上，通过产品的销售，进一步强化品牌的价值。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">3、portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">公关活动和促销活动要做到相辅相成portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">乳品每年上市的新品不计其数，但真正成功的又少之又少，为什么？
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">随着互联网的普及，现在的很多活动，都已经转移到线上进行。比如在疫情期间，无法举行线下的大型活动，但线上的发布会是完全可以举行的，参与者只需要到直播间即可。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">无论是线上活动还是线下活动，都要有前期的预热、中期的执行及后期的宣传构成，这样系统性的实施，才能够最大化的达到传播效果。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">4、portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">主动和消费者建立关系，邀请消费者加入到品牌传播过程中portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">挖掘企业的忠实消费群体，并通过他们的口碑做品牌的信任状，这是传播活动中成本较低，效果最好的方式之一。portant;overflow-wrap:break-word!important;">企业要主动的去调动消费者进行口碑的传播，甚至要通过寻找忠实消费者代言的形式，提高信任度。通过消费者的表达证明你的产品好，品牌好，牧场好，企业生产工艺好，环境好，送奶服务的优势等。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">新希望乳业“我为新鲜代言”的新鲜代言人辣妈选秀活动，新希望的鲜奶季期间，以选秀的方式寻找不同年龄段、不同职业及不同城市的消费者代言人，通过她们不同的背景、对于“新鲜”的不同理解及不同的消费场景，以多个角度诠释“新鲜”的含义与意境，传递新希望乳业的品牌核心价值。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;letter-spacing:0.034em;font-family:微软雅黑;font-weight:bold;">四、portant;overflow-wrap:break-word!important;letter-spacing:0.034em;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">线上传播，建立日常传播体系
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">线上传播已经成为现在影响消费者决策的重要途径，而短视频和线上种草的代入感，成为当前传播的重要形式。portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">1、短视频成为当下最重要的传播手段portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;letter-spacing:0.034em;font-family:微软雅黑;font-weight:bold;">①portant;overflow-wrap:break-word!important;letter-spacing:0.034em;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">企业在短视频运营过程中不能以硬广的思维去考虑内容
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;letter-spacing:0.034em;font-family:微软雅黑;font-weight:bold;">②portant;overflow-wrap:break-word!important;letter-spacing:0.034em;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">借助有影响力的KOL强大的传播力，实现品牌短视频传播冷启动
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">企业在初期进行短视频营销推广的时候，可和网红及平台上portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">KOL进行联合portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">造势，由于他们本身具有的强大传播力，使得在品牌初期能够带来一定的曝光量，实现品牌传播与营销推广。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;letter-spacing:0.034em;font-family:微软雅黑;font-weight:bold;">③portant;overflow-wrap:break-word!important;letter-spacing:0.034em;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">熟悉平台渠道的运作规则
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">要想把短视频运作好，达到品牌传播、销售转化的目标，则首先需要了解平台的运作规则，只有掌握了这些规则，portant;overflow-wrap:break-word!important;">才能够在平台上面畅通无阻。每一个平台的规则还有不同，因此，乳企的短视频运营人员应熟悉平台渠道的运作特点，以最大化利用渠道的自身特点提高爆光度和转化率。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">2、新媒体种草，潜移默化的品牌价值传递portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">①消费者缘何易于被种草？portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">随着信息碎片化与商品种类的日益增多，消费者也面临着选择的难题。这时，具有影响力的网红、意见领袖或熟人的消费行为更容易被大众用户模仿portant;overflow-wrap:break-word!important;">，用户也被“养成”了易种草体质。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">②哪些新媒体可以进行营销种草发力？portant;overflow-wrap:break-word!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;">portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">产品评测机构媒体或消费达人的评测的种草方式也具有很强的说服力。中国乳品市场规模较大、品牌众多，产品种类繁多。消费者对于如何分辨与选购适合的产品是有一定的疑惑的。所以，此类自媒体或专业消费达人的出现，对于消费者选购产品更易于追随。此类平台或媒体一般以产品实测的各项性能与商家所标注的数据展开对比，从而让消费者接受看似专业或比较有理有据的论证。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-indent:0px;white-space:normal;background-color:#FFFFFF;text-align:center;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">（portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">在知portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">乎平台上的酸奶测证自媒体portant;overflow-wrap:break-word!important;font-family:微软雅黑;letter-spacing:0.034em;">）portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">新媒体运作对于很多企业来说，依然是新兴事务，要想做好新媒体的运作，就需要从基础的组织、流程与制度等方面做好基础。
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">如果企业下决心做好新媒体，最好是成为新的部门，用新人做新事。portant;overflow-wrap:break-word!important;">当然，很多企业的新媒体部门是以市场部为核心领导组织，通过跨部门的人员整合，如研发、生产、品管、牧场等专业人士的配合，共同完成这一项工作。无论采取那种方式，其核心都是为了通过组织管理来保障各类传播活动的持续性。portant;overflow-wrap:break-word!important;">
inkMacSystemFont,"font-size:17px;letter-spacing:0.544px;text-align:justify;text-indent:0px;white-space:normal;background-color:#FFFFFF;box-sizing:border-box!important;">portant;overflow-wrap:break-word!important;">（转portant;overflow-wrap:break-word!important;">载请注明：来自上海睿农企业管理咨询有限公司【睿农会】）