融文:2024年消费者洞察:医疗健康.pptx

与医疗行业专业人士一样,营销人也利用信息和分析,从发现问题到解决问题。

对于医疗和医药组织而言,制定未来战略的过程中,关键是要利用数据了解市场和受众。我们使用融文解决方案为医疗行业营销人员提供助力。

我们以数据为基础,对医疗健康行业三大主题进行了分析:

.患者旅程

.医疗健康和人工智能

.错误信息和虚假信息

利用全球社媒、媒体和消费者情报获得洞察

欢迎您使用我们发现的策略,来改变您的组织与目标受众的联系方式。

32024年消费者洞察:医疗健康

融文分析

以下医疗健康行业的洞察来自融文社媒聆听、媒体监测、消费者情报和海外红人营销整合解决方案。

了解融文如何利用以数据为基础的洞察帮助您的品牌取得成果。

获取产品演示

OMeltwater

42024年消费者洞察:医疗健康

寻找医疗健康服务的

线上提及量每年提高

↑241%

YoY

深入了解患者旅程

医疗医药行业需要持续以数据为基础来洞察患者旅程。

无论是与医护人员(HCP)还是消费者打交道,品牌都需要了解行业前沿的、每个人最关心的问题。

52024年消费者洞察:医疗健康

关于寻找医疗健康服务的讨论通常都是负面的信息

62024年消费者洞察:医疗健康

寻找医疗健康服务的线上提及

正面13.9%844k

未评价0%528

中立39.8%2.41M

负面46.3%2.8M

免费或实惠的医疗健康服务是正面讨论的重点

全球互联网用户对寻找医疗健康服务的话题有哪些正面讨论?

许多人对免费或实惠的医疗健康服务的优点进行讨论,强调提供这些医疗服务的国家和地区。

72024年消费者洞察:医疗健康

lifewomen

homepatientsmedicalcare

carewedding

gender

lives

结论

声誉管理策略

宣传典型人物

了解全局

对比

当您了解参与讨论的用户,就会更容易了解讨论本身。将您受众群体的社交媒体聆听分析与另一群体进行比

82024年消费者洞察:医疗健康

资深营销策划人,20年从业经验,服务过众多大型企业,广受赞誉。

THE END
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